Search results “Brand loyalty analysis”
Prob & Stats - Markov Chains (18 of 38) Application Problem #3, Brand Loyalty
Visit http://ilectureonline.com for more math and science lectures! In this video I will find the stable distribution matrix (3x3) of brand loyalty. Next video in the Markov Chains series: http://youtu.be/bpWV66hnRvQ
Views: 3924 Michel van Biezen
How To Build Brand Loyalty
Building Brand Loyalty Having a loyal following of customers is a vital component behind business success. In order to attain loyalty from your users, you need to establish and encourage trust amongst a community of fans. This can be achieved in a number of ways, which we’ll briefly address below, and the video above will expand upon in more detail: Storytelling Creating a story for your business can help keep your brand voice, and messages, consistent, clear and relatable. Reed Hastings, CEO and co-founder of Netflix, utilises this tactic extremely well when discussing the origins of his business: "I had a big late fee for 'Apollo 13.' It was six weeks late and I owed the video store $40. I had misplaced the cassette… Later, on my way to the gym, I realized they had a much better business model. You could pay $30 or $40 a month and work out as little or as much as you wanted.” (Source: The New York Times) This simple tale turns a multi-million dollar business into a relatable idea. Make Connections Social media gives businesses the opportunity to connect and interact with users like never before. Businesses can use social platforms to assess who their audience are, and how they feel about the brand. They can then use this information to personalise their responses, and grow trust in their users by addressing them directly. As well as social media, you can also use surveys, focus groups, and customer analysis to better understand your audience. Personalisation Use the data you collect on your audience, such as purchase history, to personalise your marketing and make individual users feel valued. Offer exclusive, tailored rewards to showcase that you both know, and care about your user base. Reward Loyalty Remember to reward your original customers, especially those who've been there with you from the beginning. If people trusted enough to put their faith in your brand at the beginning, don't forget about them once you get bigger. Use loyalty schemes, and exclusive user discounts and offers, to showcase that you remember those who helped make your brand. These are just a few tips and tricks for building brand loyalty, but be sure to watch the video above for more information, or find out more about our online branding services here: http://www.koozai.com/brand/ Feel free to check out our other useful Digital Marketing posts at: http://www.koozai.com/blog/ https://www.facebook.com/koozai https://twitter.com/koozai
Views: 1563 Koozai
Building Brand Loyalty
How important is it to build customer loyalty? Let's take 10 to talk about it. Find out how to improve your business performance with the team at Albanese Branding & Communications with the new web series, Take Ten @ 10! Join our intern, Patrick Zajdel, as he learns from the team at Albanese Branding about the world of marketing and business first hand. VISIT our WEBSITE! ► http://www.albanesebranding.com GOT a TIP? Email us ► [email protected] FOLLOW us on TWITTER! ► http://twitter.com/AlbaneseBrand LIKE us on FACEBOOK! ► http://www.facebook.com/AlbaneseBranding FOLLOW our LINKEDIN: ► https://www.linkedin.com/company/albanese-branding-&-communications-inc- Albanese Branding & Communications 435 York Blvd Hamilton, ON L8R 3K3, Canada Phone: 905 526-0067 Fax: 905 526-0660 Hamilton’s hardest working strategic marketing firm is enthusiastic about tackling your next marketing challenge. CREDITS - EPISODE 05: "BUILDING BRAND LOYALTY" Host: Patrick Zajdel Featured Guest: Kelly Hribljan Executive Producer: Aldert van Nieuwkoop Producer/Director: Dave Mader Director of Photography: Andrea Chan Editor: Safa El Sahani Sound: Andrea Chan All images and featured music were sourced from the public domain.
Views: 3185 Thinkr Marketing
How Does the Supply Chain Affect Brand Loyalty?
Millennials have a reputation for not being very brand loyal. A recent survey conducted globally by YouGov and GT Nexus confirms this lack of brand loyalty among 18 to 34 year olds. According to the survey, 61 percent of all respondents didn’t consider themselves to be brand loyal, and switched their favorite brand in the last year. GT Nexus, with the help of an international TV production company, took to the streets of trendy East London to find out the surprising factors that make millennials turn on their favorite brands and how the supply chain plays a big role in affecting brand loyalty.
Views: 275 Infor Nexus
Salmat Marketing Report 2018 - the brand loyalty conundrum
Brand advocates are key to driving loyalty. Learn more in the 2018 Salmat Marketing Report.
Views: 23757 Salmat
How to create loyal customers
Remember when customer loyalty programs were first introduced? Customers were given a card and told to collect points and brands believed that they were building customer loyalty. Today's customers want to feel valued and listened to; they want personalised experiences that aren't provided to every customer. Customers are loyal when they are engaged with a brand and what it stands for. Examine your brand and define it in terms of the ultimate promise to the customer. What is your customer experience ambition?
Views: 114089 Salmat
Loyalty Marketing - Brand Loyalty Life Cycle
Brand Loyalty Life Cycle By Nazimudeen Saleem
Views: 400 Dhananjaya Bandara
AXA: Creating Content That Drives Brand Loyalty and Customer Retention
The insurance industry is a highly competitive space, with different players offering similar products and services. To stay ahead of the competition, brands must offer customers unique content and experiences both online and offline. See how AXA uses real-time insights from Digimind Social to understand what is trending among their customer base, and create insurance marketing strategies that build customer loyalty and trust. To schedule a free demo of Digimind Social with our social listening experts, follow this link: https://digimind.co/getademo-yt Digimind is an experienced company with unrivalled technology, delivering data insights and analysis to the best companies in the world. We analyze and aggregate Social Media Data in order to allow our customers to act and win at the age of customer experience. Visit our website and learn more about Digimind: http://www.digimind.com Follow us on social media to discover insightful content, updates and more! Facebook: https://www.facebook.com/Digimind/ Twitter: http://twitter.com/digimindci Linkedin: https://www.linkedin.com/company-beta/42206/ Instagram: http://instagram.com/digimindlife
Views: 39 Digimind
Customer Loyalty Marketing: 4 Mistakes you can easily avoid!
Request a software demo of this solution for your mobile app 📱 @ https://www.pulsatehq.com/ In this episode we look at how mobile customer loyalty programs fall down, what pitfalls to avoid and how to take emotional engagement into your company and your app. In this episode, you will learn the following: 0:37 What are the main problems with mobile loyalty programs? We review how sometimes we mistake transactions for loyalty and how having customers working for loyalty which can be counterintuitive. 1:46 Where are the opportunities in customer loyalty marketing? We bring things back to basics and how personalization is very effective to build emotional loyalty. 3:04 How can you win the hearts and minds of your customers through mobile loyalty marketing? We look at the different types of customer loyalty and how they are not all created equal. 9:02 How can we entice customers to connect emotionally to our app or reach a goal? We show you techniques to help connect customers emotionally to your brand. We would love to hear your success stories on customer loyalty or if you have any successes you would like to share in the comments below on customer mobile loyalty marketing. Remember to subscribe if you want to see more great content from us here at Pulsate HQ. ====================================================== Socialize with Pulsate: Subscribe To "Pulsate™" Channel HERE: https://www.youtube.com/c/pulsatehq?sub_confirmation=1 Connect with Pulsate™ on LinkedIn HERE: https://www.linkedin.com/company/pulsate ===================================================== About Pulsate Pulsate is an All-in-One mobile marketing growth stack used by leading mobile marketers to drive sales from their app, increase user engagement and deliver experiences to build brand loyalty. =====================================================
Views: 3493 Pulsate HQ
The Golden Circle: Why Does Apple Command Loyalty?
Complete Premium video at: http://fora.tv/conference/biztechday_ny_2010 How do great leaders and organizations - from Martin Luther King, Jr. to Apple Computer - command loyalty? Marketing consultant Simon Sinek introduces his concept of "The Golden Circle," which identifies what makes the most inspiring people and organizations so successful and influential. ----- "Leaders of great companies that go from good to great start not with 'where' but with 'who.' They start by getting the right people on the bus." - Excerpt from Good to Great by Jim Collins With the right people, your business could go a lot faster and further. The key is not to hire people for a job or money, but to hire people who believe in what you believe, so they will work with their blood, swear and tears. Learn from Simon Sinek, the author of Start With Why: How Great Leaders Inspire Everyone to Take Action and understand: * How to build, inspire and empower your team * How to build a company with true purpose that will inspire action * How to communicate your purpose, cause or belief Simon Sinek is the author of Start With Why. He teaches leaders and companies how to inspire people. Sinek is leading a movement to inspire people to do the things that inspire them. He writes, consults and speaks all over the world about the power of Why - the purpose, cause or belief that drives every one of us. If everyone knew why they do what they do, and if everyone only did the things that inspired them, Sinek believes that this world would be an amazing place.
Views: 222576 FORA.tv
Jackie Huba - Expert on Customer Loyalty and Word of Mouth Marketing
Jackie Huba's work has been called "the word-of-mouth-gospel" by Forbes magazine. An expert on creating and sustaining customer loyalty, Huba is the bestselling author of Monster Loyalty: How Lady Gaga Turns Followers into Fanatics, and is the co-author of Citizen Marketers: When People are the Message, along with Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force. Interactive and engrossing, Huba isolates the strategies organizations can apply to engage their customers like never before. Through her work, Huba has helped companies such as Discovery Communications, Whirlpool, Dell, Rogers, Yahoo, and Kraft to create unprecedented loyalty in their customer base. A co-author of the award-winning Church of the Customer blog (it boasts more than 105,000 daily readers and is ranked as one of the most popular business blogs in the world), Huba's work has also frequently been featured in media such as The Wall Street Journal, The New York Times, Businessweek, and Advertising Age. Huba was a founding board member of the Word of Mouth Marketing Association, is an 11-year veteran of IBM and was named as one of the "ten most influential online marketers" by Invesp Consulting. http://www.speakers.ca/speakers/jackie-huba/ This video is brought to you by Speaker's Spotlight - http://www.speakers.ca - Canada's leading speakers' bureau. Book Jackie Huba as a keynote speaker for your next event by contacting: [email protected]
Views: 10383 Speakers' Spotlight
Big Data Competitive Analytics That Drive Customer Loyalty
Views: 95 omegascoreboard
Loyalty Ladder
This video investigates the importance of the loyalty ladder to branding and Customer Relationship Marketing (CRM) in marketing.
Views: 3804 Tim Friesner
5 Steps for Securing Brand Loyalty
If you are interested in converting shoppers to buyers, follow these 5 steps for securing brand loyal customers. And contact WSI Internet Advantage if you need some help.
Make Customer Brand Loyalty Competition Proof - Dustin Garis
Dustin Garis is a world-renowned brand innovator, consistently voted “the #1 event speaker.” Throughout his disruptive career at some of the world’s most respected companies, such The Coca-Cola Company and Procter & Gamble, Garis has become known as “Chief Troublemaker” for his innovative approach to brand-building, customer experience, and change leadership. To book now: https://www.apbspeakers.com/speaker/dustin-garis/
Views: 24 APB Speakers
Case Solution Case for Brand Loyalty
Case for Brand Loyalty Case Study Analysis & Solution Email Us at buycasesolutions(at)gmail(dot)com Case for Brand Loyalty Case Solution & Analysis, Case Study Solution. Every Solution is prepared from scratch, top quality, plagiarism free.
Customer Loyalty
Gary Roberts, Executive VP, Pitney Bowes Software EMEA, shares a few exemplary businesses that are changing their customer communications strategies. However, widespread adoption of these best practices are not without its challenges. Many businesses struggle with consolidating disparate data, which inhibits quick analysis and accurate communication. Additionally, talented and experienced analysts are in short supply and the cost to conduct quality management can be exorbitant.
Views: 273 Pitney Bowes
2019 Retail Forecast: Customer Loyalty
The smartest retailers are finding new ways to capture customer loyalty in 2019. Tune in to find out what they're doing and to learn how to emulate their success. Traditional loyalty programs are no longer cutting it. Recommended Reading: “7 Characteristics of Fashion Brands That Sell” http://blog.scalingretail.com/7-characteristics-fashion-brands-sell/ “3 Brands Sending Catalog Mailers (and Why You Should Do the Same)” http://blog.scalingretail.com/3-brands-sending-catalog-mailers-and-why-you-should-do-the-same/ “The Critic’s Corner: 3 Brands with Email Marketing Strategies to Watch” http://blog.scalingretail.com/3-brands-email-marketing-strategies-watch/ Follow us here: Instagram: https://instagram.com/scalingretail Twitter: https://twitter.com/scalingretail Facebook: https://www.facebook.com/scalingretail LinkedIn: https://www.linkedin.com/company/nyc-retail-consultant
Views: 401 Scaling Retail
Apple - Perspective
Here's to those who have always seen things differently. http://www.apple.com/?cid=www-us-yt-per
Views: 3482405 Apple
CASE STUDY: Building brand loyalty (by telling your origin story)
One way to create greater #brandloyalty is by deepening the relationship between you and your customers. And the way great brands do that is similar to how great people do it: * Keeping promises (of course) * Exceeding expectations (duh) * And sharing their story in an authentic, vulnerable way As the great Fred Rodgers once said, "you can learn to love anybody if you learn enough of their story." If your #businessgifts are simply checking a box on your TO DO list, you are missing a major opportunity to build #customerloyalty. Watch this video to see how our gift fulfillment company got a little creative with one of our clients. But more importantly, ask yourself the question of "how can WE (or *I* - if you're a solopreneur) do the same type of thing?" (No manufacturing and no coal required.) Whether you're a billion dollar business or a dollar bill business, GIFT·OLOGY can open doors and take you places you never thought possible. Click below to schedule a no-cost, consultative, loyalty planning session with one of our team-members. https://meetme.so/Giftologist
Views: 2124 Giftology
Customer Loyalty Schemes in the Retail Sector Case Solution & Analysis- TheCaseSolutions.com
https://www.thecasesolutions.com This Case Is About SALES & MARKETING Get Your CUSTOMER LOYALTY SCHEMES IN THE RETAIL SECTOR Case Solution at TheCaseSolutions.com TheCaseSolutions.com is the number 1 destination for getting the case studies analyzed. https://www.thecasesolutions.com/customer-loyalty-schemes-in-the-retail-sector-2-47479
Bond Brand Loyalty | Who We Are
Bond Brand Loyalty, formerly Maritz Canada and Maritz Loyalty Marketing, has been practicing brand loyalty for over 100 years for the world's most beloved brands. We believe that the world can be a more loyal place -- a world more rewarding for customers, richer and more resilient for brands, and extremely profitable for the underlying businesses those brands represent. Named by Forrester as a leader in loyalty and number one in strategy, we build measurable, authentic and long-lasting relationships between our clients' brands and their customers. Bond Brand Loyalty is a Maritz Company. For more information please visit www.bondbrandloyalty.com
Views: 4124 Bond Brand Loyalty
Using Experiential Marketing to Improve Brand Loyalty in Consumers
Experiential marketing, when used to its true potential, is the most powerful tool available to build long-term brand loyalty in consumers. Watch this video and take the first steps to finding out how...
Views: 2152 iD
3 principles of customer loyalty
A short video highlighting 3 core principles of cusotmer loyalty
Views: 47 Tony Gattari
7 Tips To Increase Your Sales | Customer Loyalty | Dr Vivek Bindra
In this Video, Dr Vivek Bindra talks about 7 steps through which you can make your customers loyal and increase your sales without spending any additional money. He also talks about easy steps through which your customer will come back to you. To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership Funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
Discover the Forces Behind Customer Loyalty
How do great brands attract a cult-like following? Learn the keys to unlock authentic customer loyalty.
Bond Brand Loyalty | What We Do
Named by Forrester as a leader in loyalty and number one in strategy, we build measurable, authentic and long-lasting relationships between our clients' brands and their customers through a complete combination of services including loyalty design, customer experience solutions, market research, insights and analytics, live events, experiential marketing, and powerful loyalty technology platforms centered around a signature human science approach to brand loyalty. Bond Brand Loyalty is a Maritz Company. For more information please visit www.bondbrandloyalty.com.
Views: 4205 Bond Brand Loyalty
SERVICE: Customer Loyalty
Tom Peters says to forget the complex data analysis (such as least squares fits), and concentrate on the customer. You'll be amazed at the possible payoff. _____ Learn more about Tom Peters at https://tompeters.com/ Sign up for Tom Peters Times or Tom Peters’ Weekly Quotes at https://tompeters.com/contact/subscribe/ Follow Tom on Twitter at https://twitter.com/tom_peters
Views: 6996 Tom Peters
5 steps to securing top of mind brand loyalty
How do you engage with past clients to ensure that whenever they think of a service or product you offer, your company is the first in their thoughts?
Views: 3 Simon Thompson
How to Measure Customer Satisfaction by Mr Vivek Bindra Best Motivational Speaker
To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation. VIDEO: Best Motivational Speaker in Delhi, India How to Measure Customer Satisfaction Do you know how to measure and boost your customer satisfaction? Watch this Net Promoter Score (NPS) video to get valuable tips and improve your customers' satisfaction quotient. It is important to know about Net Promoter Score calculation or Net Promoter Score benchmark as it works like a mirror that reflects your company's true performance Remember, when your customers are delighted with your product or service, they share the experience with others. However, if the feedback is negative, it goes viral. In this business video, renowned motivational speaker Mr. Vivek Bindra clarifies in the simple manner what is a good Net Promoter Score and how to achieve it. Learn it and implement it to make your customers ecstatic! Look out for more from Vivek Bindra - www.vivekbindra.com -~-~~-~~~-~~-~- Please watch: "3 Steps for Guaranteed Secret of Success Motivational Video in Hindi by Mr Vivek Bindra" https://www.youtube.com/watch?v=q_GanFLk45k -~-~~-~~~-~~-~-
Analysis for customer segmentation and loyalty marketing | Animated
To be able to survive and compete the competition in this modern era, we must have the ability to grab and sustain the market. One of the key success factors is to know how to segment your customer based on their needs and wants, then make them loyal to your product and service. This video shows you how :) Courtesy of Manthansystem.com
[PSA] Brand Loyalty! HTC Samsung Apple LG ZTE BlackBerry [LIVE STREAM]
https://www.smartphoneconversations.com https://www.spreaker.com/user/mrjlwilliams https://www.twitter.com/mrjlwilliams https://www.youtube.com/mrjlwilliams https://plus.google.com/u/0/+JWilliams2013/posts BlackBerry Fan club Channel - C002DE04B Canon Vixia HF R50 https://www.usa.canon.com/internet/portal/us/home/products/details/camcorders/consumer/vixia/vixia-hf-r50 2016 MacBook Pro http://www.apple.com/macbook-pro/ Professional Grade Lavalier Lapel Microphone ­ Omnidirectional Mic https://www.amazon.com/gp/product/B01AG56HYQ LimoStudio 700W lighting kit https://www.amazon.com/dp/B00E4YS2XU/ Logitech C922 Webcam - http://www.bestbuy.com/site/logitech-c922-pro-stream-webcam/5579380.p?skuId=5579380 Logitech Speakers - http://www.bestbuy.com/site/logitech-z200-2-0-multimedia-speakers-2-piece-black/3001006.p?skuId=3001006 I'm a techy on the side, who really enjoys technology. I review most of the current devices that hits the market, so that you can have a REAL review. Join me, in my quest to be one of the best reviewers you will ever know. Donations - https://mobile.paypal.com/us/cgi-bin/webscr?cmd=_express-checkout-mobile&useraction=commit&token=EC-83P737295C820315P#m
Views: 2120 J. Williams
How do Modern Retailers Win Customers and Earn Brand Loyalty?
In today's digital marketplace, how are modern retailers supposed to win customers and earn brand loyalty? Watch to see how Liferay Digital Experience Platform provides a comprehensive understanding of your customer. Learn More at www.liferay.com.
Views: 439 Liferay
How to Increase Customer Loyalty and Retention in 90 Days or Less
Discover a loyalty program that will increase customer loyalty and retention in a short amount of time, usually 90 days or less. This video reveals why customer loyalty and brand loyalty are more important than ever, and why failing to implement a rewards program is just like transferring your current and future wealth to your competitors. But here's the best part: implementing a customer loyalty program is easy, and we'll lay it out for you step by step in a free webinar you can register for here. It's 100% rock solid training you can put to use in your business immediately. http://www.CustomerLoyaltyExperts.com Recent reports indicate that 65% of customers say they would recommend a business because of it's rewards program. 46% said they would visit a business more often because of it's rewards program. 73% want a universal loyalty solution for their favorite places of business. If you aren't doing exactly what we describe in this video and webinar, there is a good chance you are missing out on tons of sales from your existing customer base, and spending way too much on advertising. Click here to register for this free webinar. http://www.CustomerLoyaltyExperts.com By the end of this free webinar, you will know exactly how to implement a rewards program and stop transferring your wealth to your competitors. You'll know the: - Definition of Retention - The Benefits of Loyalty Cards - Which Customer Loyalty Programs work and which ones don't - Easy to Use Customer Loyalty Software Most importantly, by the end of the webinar, you know how to keep your customers coming back to you for good! Click here to register: http://www.CustomerLoyaltyExperts.com
Views: 2444 CustomerLoyaltyExprt
Listening Tool Philippines - Sentiment Analysis
Sentiment Analysis and Social Insights from all over the web, listen to conversations about you and your brand. Track conversations about your brand or competitors, engage with customers and build meaningful relationships that build brand loyalty. Fill up the form for the free trial Listening tools, review management, feedback and surveys and marketing automation. https://www.listen.ph
Views: 9 Anton Sheker
5 Steps to Securing Top of Mind Brand Loyalty
WSI Digital Marketing Video: The goal for any business in a competitive market place is to grow a loyal customer base that actively engages with your brand. A digital marketing plan will provide a foundation to turn customers who make infrequent purchases into devoted fans who keep on buying. Here’s a 5 step strategy to achieving better brand loyalty.
Views: 890 WSIWorld
Customer segments - Customer Loyalty (part6)
I want to share insights about my PhD thesis 'Customer loyalty to performing arts venues'. I made nine clips focusing on different topics. This video is about customer segments. The presentation includes topics such as market and customer segmentation, incidental spectators, interested participants and core audience. Pieter de Rooij, NHTV Breda University of Applied Sciences, The Netherlands
Views: 56 Customer Loyalty
Brand Loyalty - The GameOverGreggy Show Ep. 153 (Pt. 3)
What are we brand loyal to? Thanks to Dollar Shave Club for sponsoring this episode. Go to http://www.dollarshaveclub.com/greggy Subscribe! http://www.youtube.com/kindafunny?sub_confirmation=1 Support us and get the shows early here! http://www.patreon.com/kindafunny Check out our store! http://www.kindafunny.com/store Follow us on Twitter! Greg - http://www.twitter.com/GameOverGreggy Colin - http://www.twitter.com/NoTaxation Tim - http://www.twitter.com/TimGettys Nick - http://www.twitter.com/Nick_Scarpino Kinda Funny - http://www.twitter.com/KindaFunnyVids Every day Greg Miller, Colin Moriarty, Tim Gettys, and Nick Scarpino talk about the biggest stories in nerd culture.
Views: 27873 Kinda Funny
Analytics Mastery Session 16 : Brands Per Outlet Analysis
Please watch: "Analytics Mastery Session 18 : Frequency of Purchase Analysis" https://www.youtube.com/watch?v=NezV9vPszaA --~-- Objective of this session is to analyse brands per outlets and its applications Application of Brands per outlets analysis: a) Improving brand reach will improve sales and thereby increase depth b) This will help sales manager in targeting particular outlets to cross sell particular brand
Creating Customer Value & Customer Relationship
“Creating Customer Value & Customer Relationship” by Dr. C. Babu, Professor and Director at Durgadevi Saraf Institute of Management Studies. This session cover topics related to customer perceived value, value offering & customer value analysis. Shot at the Deviprasad Goenka Management College of Media Studies using AB-Live virtual studio technology.
Views: 14070 DSIMS
Customer Loyalty & Retention
As a small business owner, you probably already know that customers are the bread and butter of your business; it simply will not survive without them. But how valuable is a "loyal, repeat" customer to your business? Have you taken time to really think about that? Successful companies all over the world recognize the importance of getting "new" customers. However, many of them almost ignore methods that help them keep their "existing" customers coming back to them on a long-term basis. This is either because they don't know how to get them to come back or they don't take the time and necessary actions to make it happen. Either way, in order to take control of your local market, your business must place some emphasis on building customer loyalty. If you stop to think about it, repeat business is much easier and less expensive to get than brand new business. In just about any industry that exists, it is easier to get a customer whom has already purchased from you to purchase again... than it is to get a cold prospect to buy from you. Wouldn't you agree? This is why focusing on efforts that will keep your current customers happy and satisfied is one of the most profitable investments you can make for your business. If your customers become dissatisfied or turned off to your business for any reason, they will quickly move on to one of your competitors. Once that happens, it may be extremely hard to get them back. In addition to that, you should also start using marketing tools and techniques available to you that naturally produce loyal customers as well as repeat sales. So why is customer loyalty and retention such a big deal these days? Well, it's always been a big deal actually. However, this topic is broader these days and is becoming more complex by the minute. Customer loyalty and retention is about much more than points, discount cards, miles, and rewards; it is also about the processes, strategies, and ideas you use to build relationships with your customers. Today, technology has changed the way companies interact with consumers. This interaction involves a much deeper level of engagement, which their customers have come to expect. Customer engagement is the journey that leads to customer loyalty, which is the destination. In other words, deep customer relationship-building is the new way to keep them coming back for more.
Views: 4926 Mick Young
Brand Loyalty
https://www.foresightfactory.co/trending-2018-global-conference/ In our latest video, Foresight Factory’s Marketing Director Emma Hewage discusses in more detail brand loyalty and the many ways this can be achieved through a number of processes. On Thursday 19th October we are hosting our biggest ever annual global Trending 2018 conference, where 400 delegates will join us for a full day of exciting consumer trends content, based on our analysis of Foresight Factory’s unique data set. Emma will be speaking at the event highlighting our research behind brand loyalty and what can be done to help achieve this. If you are tasked with creation of products, communications and marketing in any way and you need to connect with consumers in a unique fashion, then we know that you will get value from this day. To book your place on Trending 2018 and to get a full agenda of the day’s events, visit our website: https://www.foresightfactory.co/trending-2018-global-conference/
Views: 53 Foresight Factory
P&G India's CEO Madhusudan Gopalan speaks on the brand loyalty in India | Exclusive Interview
P&G India's CEO Madhusudan Gopalan spoke to ET NOW on its revamped India strategy. Hear out Madhusudan Gopalan, on the need for discipline in driving earnings growth & why he thinks brand loyalty is higher in rural areas than urban. Listen in to know more! Subscribe To ET Now For Latest Updates On Stocks, Business, Trading | ► https://goo.gl/SEjvK3 Subscribe Now To Our Network Channels :- Times Now : http://goo.gl/U9ibPb The NewsHour Debate : http://goo.gl/LfNgFF To Stay Updated Download the Times Now App :- Android Google Play : https://goo.gl/zJhWjC Apple App Store : https://goo.gl/d7QBQZ Social Media Links :- Twitter - http://goo.gl/hA0vDt Facebook - http://goo.gl/5Lr4mC G+ - http://goo.gl/hYxrmj Website - www.etnownews.com
Views: 265 ET NOW
How To Measure Customer Loyalty
Customer loyalty means being able to retain them because the more happy customers we have, the more that they are naturally to keep coming back. Here are 2 things to keep your keep your customer's loyalty: 1. Getting a CRM 2. Create a referral system
Brand Equity of Narendra Modi Vs Rahul Gandhi | Dr. Vivek Bindra
In this Video, Dr. Vivek Bindra reveals the secret of Brand Equity, Brand Positioning and its significance. He states the importance of brand significance and brand preference. He poignantly outlines the difference in brand equity of 2 iconic leaders in this country namely, Rahul Gandhi and Narendra Modi. He highlights how both leaders have their cult status and how regional branding also plays a pivotal role in elections. He compares the brand positioning of 2 leading soft drink giants in India, namely Coke and Thums Up and points out the difference in their brand positioning. He also clarifies his branding and positioning status in the market. Watch this iconic video in full to know more. To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.