Session recording from Industry Preview 2018. Session abstract: Salesforce Marketing Cloud Chief Strategy Officer, Jon Suarez-Davis ("JSD") keynotes an engaging session drawing upon real life examples from working with some of the world's biggest brands, shares Salesforce's vision for the future of marketing, and makes some predictions about what's coming next.
Views: 1554 AdExchanger
http://bit.ly/2R4VIKh | Learn a helpful framework to quantify, measure, and grow engagement with your leads and customers in this free self-paced course. “To me, brand engagement is an emotional connection with a message. And I use that fairly high-level, because a message can be something internally with your colleagues, and it also can be externally with marketing. Generally, I will be speaking about marketing with this experience, but this idea of brand engagement can actually apply to every part of your life, including your own personal brand, with your relationships, with your boss, as well as with your audience. One thing I also would say with brand engagement is, people are really overusing the word engagement. Again, this idea of the personal connection, the emotional connection, really being able to inspire an individual to take some type of action in their own lives, that to me is what brand engagement involves.” - Amanda Slavin Amanda Slavin CEO & Founder, CatalystCreativ With a Masters of Curriculum and Instruction from NEAG School of Education at UCONN along with a rich history in the nightlife and entertainment industries, Amanda now fuses her diverse expertise to help brands achieve deep and meaningful engagement with customers which goes far beyond superficial “likes” and shares on social media. With clients as diverse as Coca Cola, The Raiders, Google, The Nature Conservancy and the New York City Ballet, Amanda is passionate about using her marketing prowess to help brands do good for the world without sacrificing their bottom line. Amanda has adapted a proprietary method for quantifying and scaling engagement for internal and external customers, known as the Seventh Level Engagement Framework, which she has utilized in building expertise around marketing to Millennials, Gen Z and what she has coined as the "Millennial Minded" demographic. CatalystCreativ is funded by Zappos CEO and venture capitalist Tony Hsieh as part of the Downtown Project.
Views: 564 HubSpot Academy
With too much clutter on the mass media and social media channels, advertising and consumer engagement has now became much more difficult. In this age of advertising, brands that are able to create meaningful relations with its audience and engage them actively are able to taste the success through engagement platforms Raheel Pasha is a marketing professional with an experience of 14 years at Unilever, Reckitt and P&G, which are few of the top marketing companies of Pakistan. He has worked on building popular brands like Dettol, Veet, Safeguard, Knorr, Rafhan, Blue Band, Lux, Lifebuoy, Dove, Fair&Lovely, Vaseline and Ponds, to name a few. He is currently the Marketing Director, Personal Care at Unilever and will be sharing his thoughts on impact of engagement platforms in building brand equity. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
Views: 1075 TEDx Talks
What is CUSTOMER ENGAGEMENT? What does CUSTOMER ENGAGEMENT mean? CUSTOMER ENGAGEMENT meaning - CUSTOMER ENGAGEMENT definition - CUSTOMER ENGAGEMENT explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. SUBSCRIBE to our Google Earth flights channel - https://www.youtube.com/channel/UC6UuCPh7GrXznZi0Hz2YQnQ Customer engagement is a business communication connection between an external stakeholder (consumer) and an organization (company or brand) through various channels of correspondence. This connection can be a reaction, interaction, effect or overall customer experience, which takes place online and offline. The term can also be used to define customer-to-customer correspondence regarding a communication, product, service or brand. However, the latter dissemination originates from a business-to-consumer interaction resonated at a subconscious level. Online customer engagement is qualitatively different from offline engagement as the nature of the customer’s interactions with a brand, company and other customers differ on the internet. Discussion forums or blogs, for example, are spaces where people can communicate and socialise in ways that cannot be replicated by any offline interactive medium. Online customer engagement is a social phenomenon that became mainstream with the wide adoption of the internet in the late 1990s, which has expanded the technical developments in broadband speed, connectivity and social media. These factors enable customer behaviour to regularly engage in online communities revolving, directly or indirectly, around product categories and other consumption topics. This process leads to a customer’s positive engagement with the company or offering, as well as the behaviours associated with different degrees of customer engagement. Marketing practices aim to create, stimulate or influence customer behaviour, which places conversions into a more strategic context and is premised on the understanding that a focus on maximising conversions can, in some circumstances, decrease the likelihood of repeat conversions. Although customer advocacy has always been a goal for marketers, the rise of online user generated content has directly influenced levels of advocacy. Customer engagement targets long-term interactions, encouraging customer loyalty and advocacy through word-of-mouth. Although customer engagement marketing is consistent both online and offline, the internet is the basis for marketing efforts. Leveraging customer contributions is an important source of competitive advantage – whether through advertising, user generated product reviews, customer service FAQs, forums where consumers can socialise with one another or contribute to product development. In store, or offline customer engagement is best leveraged by associates’ extensive brand and product knowledge, and the digital access that supports it. Equipped with a tablet that also delivers store and sales training, educated on-floor associates become brand ambassadors who can show consumers high-definition product imagery and video to help cross-sell, up-sell, grow relationships and foster loyalty.
Views: 5539 The Audiopedia
Gordon Geldenhuys, Product Manager & Head of Social at media agency 25AM, discusses how people (particularly millennials) are interested in engaging with brands in new ways, ways with which they are familiar and comfortable.. For example, millennials rely heavily on their mobile phones as a primary mechanism of engagement, in whatever form. The consumer is becoming less and less interested in the traditional means of communication such as telephone voice calls or email, and more and more interested in instant messaging and social media. These new forms of communication are becoming the bridge that connects brands to their consumers. As more consumers seek to communicate with brands in real time, conversations via social media become the only effective way that brands can engage. When a consumers have a query, they do not want to phone a store, they would rather Google it. When Google does not have the answer, they will choose the channel that they are most familiar with; social media. As social media becomes the first mode of contact between most brands and their consumers, social media has come to act as a brand’s storefront. Are consumers more concerned with instantaneous feedback than an ‘always on’ brand? Depending on the product category, a consumer might only be able to reach a brand within normal nine to five working hours. Whilst Social Media is often seen as an always-on strategy, Geldenhuys says that brands can still operate on social media under the 9 to 5 premise. He contends that the key to Social isn’t necessarily about being available 24 hours a day (the expectation can be set differently), but rather about instantaneous feedback within the given timeframe that is stated. Why the social media brand journey needs to begin with Listening... Geldenhuys advises that brands start their ‘social media journey’ by really taking the time to listen to what consumers have to say about them. This process can be as simple as doing a Google or social media search to see who is mentioning the brand, and getting insight into the nature of these conversations or mentions.. Brands should therefore be able to identify the difference between a normal mention and a genuine customer service query. Once a brand becomes better at recognising and understanding what the real queries are, it becomes better able to develop strategies around how to “...seamlessly engage in conversation that is meaningful”.
Views: 164 Adlip Channel
Experience marketing or experiential marketing is emotionally connecting customers through sensory triggers to love a product or brand. By developing a positive neuro- association with an experience customers choose brands that give them an experience. The future of offline retailing is experience. This video contains several examples to Experiential Marketing. Also watch 8 innovative marketing ideas https://youtu.be/Q8FjdVP4Qn0
Views: 102466 Positive Revolution
Every retailer agrees that customer experience is crucial, but very few really know how to implement it. "We have to allow customers to feel like they're not just walking into a different store, but walking into a different world," says Doug Stephens, one of the world's foremost retail speakers and consumer futurists. More about Doug Stephens: http://www.thelavinagency.com/speakers/douglas-stephens
Views: 5561 The Lavin Agency Speakers Bureau
Learn more at http://www.thismoment.com This is a video recording of Thismoment's webinar on The Future Of Brand Engagement. CEO Vince Broady outlines his System Of Engagement digital marketing model and runs down the importance of content "cards" and how to integrate them into your marketing strategy.
Views: 820 thismoment
Buy my book today! http://bit.ly/bestbrandingbook Check out my Podcast: https://anchor.fm/caffeinated-content Contact me: http://www.edwindearborn.com/contact/ Connect with me on LinkedIn: https://www.linkedin.com/in/edwindearborn/ My Social Media Customer Engagement Strategy | Questions for Consumer Engagement o succeed in the era of social media, mobile first, and the internet of things, brands need to evolve and engage their customers in a way that fosters customer loyalty and advocacy on a human level, not just as a brand... but also as a friend. According to Bloomberg, only two out of every ten small businesses started by entrepreneurs remain alive after 18 months. The other eight crash and burn. Having true customer engagement, both online and offline, is a priority that must be addressed at the early stages of your brand persona. The earlier you foster this customer engagement, the more likely it is your business will succeed. In a classical sense, you will always have a need for passive marketing in addition to active marketing efforts, but customer engagement is a completely different ballgame. Having a website, installing good signage, and designing awesome business cards are all basic and necessary for your business to exist, but those things can only go so far. It is only when you engage in a relational way that takes into account the needs of your customers, as well as their very primal emotional response, that you will be able to stay ahead of the game. You are best qualified to communicate to your customer, so try to do it as directly as possible. Connect with them on the most relevant platform for your business, whatever it may be. Email is a well known common denominator for high-engagement customer feedback. Utilizing a mailing list and email strategy is a great way to ensure you are covering all your bases. Email campaigns are very economical and can be quite successful if you commit to sending information that is relevant, valuable, and personal. Social platforms are not going away, and making sure that your customers can connect with you socially is essential to your success. Not only do you need to have a Facebook or Twitter account, but you also need to make sure you are constantly and proactively engaging with your customers. A dormant Facebook profile is worse than not having one. Build a rapport with followers: When you use social media, you can build a rapport with audiences, which is something you cannot do with traditional advertising. In short, you put faces to names and reinforce your company image when you are able to connect with your audience on a more personal level. You can make your followers feel special: Social media is a great way to make your audience feel special by offering special deals and promotions. For instance, if you run a payday loans company, you can offer a special rate for a limited time to followers. This can even help you win more followers as well as make the existing ones feel that you are giving them exclusive benefits. Engage with audiences: The key benefit of social media is that you can engage with your audience. By ensuring your posts are of a high caliber and are relevant, you can get a positive reaction from your audience and in turn, engage with them. This can work wonders for your business image, as it makes customer realize that you are more than just a name or logo. Improve communication: Efficient and effective communication with customers is extremely important for your business.
Views: 57 Edwin Dearborn
What is ENGAGEMENT MARKETING? What does ENGAGEMENT MARKETING mean? ENGAGEMENT MARKETING meaning - ENGAGEMENT MARKETING definition - ENGAGEMENT MARKETING explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. SUBSCRIBE to our Google Earth flights channel - https://www.youtube.com/channel/UC6UuCPh7GrXznZi0Hz2YQnQ Engagement marketing, sometimes called "experiential marketing", "event marketing", "on-ground marketing", "live marketing", "participation marketing", or "special events" is a marketing strategy that directly engages consumers and invites and encourages them to participate in the evolution of a brand or a brand experience. Rather than looking at consumers as passive receivers of messages, engagement marketers believe that consumers should be actively involved in the production and co-creation of marketing programs, developing a relationship with the brand. Consumer Engagement is when a brand and a consumer connect. According to Brad Nierenberg, experiential marketing is the live, one-on-one interactions that allow consumers to create connections with brands. Consumers will continue to seek and demand one-on-one, shareable interaction with a brand. Experiential marketing is a growing trend which involves marketing a product or a service through experiences that engage the customers and create emotional attachment to the product/service. Physical and interactive experiences are used to reinforce the offer of a product and make customers feel as if they are part of them. Experiences are positively related to customer's attitudes, mood and behaviours. They also represent a means through which a company can gain competitive advantage by differentiating itself from competitors. To achieve success, an experience should be engaging, compelling and able to touch the customer's senses and capture his/her loyalty. There are many aspects which differentiate traditional marketing from the experiential one. First, experiential marketing focuses on providing sensory, emotional, cognitive and rational values to the consumers. Second, experiential marketing aims to create synergies among meaning, perception, consumption and brand loyalty. Furthermore, experiential marketing requires a more diverse range of research methods in order to understand consumers. Smith has developed a six-step process to develop an effective experiential branding strategy. The first step includes carrying out a customer experience audit in order to analyse the current experience of the brand. The second step is to create a brand platform and develop a touchpoint with customers. The following step includes designing the brand experience; coordinating the brand's people, products and processes against the brand proposition. The next steps involve communicating the brand proposition internally and externally. The last step consists of monitoring performance in order to ensure that the brand is meeting its objectives. Nowadays, experiential marketing is getting more technologically advanced and personalised. The wide spread of the Internet and the increasing competition among online retailers has led to the rise of virtual experiential marketing (VEM). VEM uses the Internet and its various channels to create an enriched and engaging experience by using visual and audio tools. VEM relies on an electronic environment that engages customers and arouses their emotional responses to create an unparalleled experience and consequently capture their loyalty. The elements which characterize virtual experiential marketing are: sense, interaction, pleasure, flow and community relationship. Furthermore, affective involvement has been identified as a key factor which affects online purchase intention. Thus, the online experience must emphasize an emotional appeal to the consumer in order to build purchase intention. .....
Views: 498 The Audiopedia
As Vice President of Brand Marketing for EA SPORTS, Christopher Erb is responsible for driving strategy and marketing for the EA SPORTS brand. Christopher oversees a cross-functional team that focuses on consumer marketing, licensing, brand identity, and brand partnerships. In addition, his team is responsible for partnership activation across franchises within the EA SPORTS label including Madden NFL, FIFA, Tiger Woods PGA Tour, NHL, NBA, NCAA, SSX, and Fight Night. His leadership within the entertainment industry has revolutionized the way EA SPORTS markets to their consumers by elevating video game releases to be bigger than highly anticipated film premieres. He pioneered applying the theatrical model of partnership and collaboration to video games which is now standard protocol within the industry. Christopher is responsible for transforming the annual release of the Madden NFL franchise into a summer event creating an unofficial start to the NFL season, and a designated placeholder on the official NFL calendar. His work includes partnerships with top global iconic brands such as Coca-Cola, Nike, Microsoft, Sony, McDonald's, Pepsi, Doritos, Mars and Budweiser. In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
Views: 12729 TEDx Talks
Simply put, customer engagement is the depth of the relationship a customer has with your brand. In today's world—regardless of which industry you are in—customers expect a seamless anticipation of their needs and hyper-personalized experiences, served up only when and where they are most welcome. A well-designed customer engagement strategy is meant to inspire, create strong loyalty and, ultimately, drive profitability. Learn from a panel of experts and get actionable tips and insights about the latest and greatest in customer engagement. Our speakers are: Ken Yeung, Tech Reporter Mai Green, Sr Director, Customer & Executive Marketing, Salesforce Andy O'Dell, Co-Founder & Chief Strategy Officer, Clutch Shawn Azman, SVP of Growth, Leanplum
Views: 799 Salesforce for Startups
Kelmscott Connections 2 minutes 1 big idea Engagement Marketing is a powerful way to connect you with your customers. It uses a variety of channels to tell your story. Let’s take a ride and see what Engagement Marketing looks like. Say you started with a simple print ad. It’s at least some exposure, right? But how far can you really go on just one wheel? Alright, now add direct mail to the mix. Next, push your content out there and promote it. Suddenly, you’re reaching people in multiple places – as they read the newspaper, in their mailbox, on their smartphones and across social media. Of course, if you want Engagement Marketing to be like a jet-fueled race car, add powerful visuals like content-rich infographics and video. Customize your viewer’s content using microsites and personal landing pages. With more engagement, you’re more likely to speed customers through the buying stages. That’s Engagement Marketing at its best. But what’s the ROAD to get there? This trip starts with clear communication objectives and position statements. Get everybody on board—from senior leadership on down. Now, you’re driving with a “one-voice” mentality. Watch people from different departments connect by sharing ideas, media, content and artwork. Now we’re picking up speed … just look around. Your brand is popping up everywhere … everywhere your audience is. Engagement Marketing is client-centered. So, discover who they really are. Identify customer personas and loyal segments that represent your audience. Consider where they hang out and populate those places with relevant content—both online and offline. Of course, the best part of the trip is analyzing and understanding results with data analytics. This information will tell you how to adjust your marketing map, creating more opportunities for leads, audience engagement, brand loyalty and sales. How can Engagement Marketing connect you with your customers? Let Kelmscott Communications show you how. Kelmscott Communications Connecting you with your customer. We offer everything you need to take you where you want to go.
Views: 9604 Kelmscott Communications
The rise of the digital consumer has led to an explosion of data collected across all touchpoints in the financial services industry. Real-time online interactions are the new normal. To engage Millennial customers, marketers must leverage innovative solutions. In fact, 75% of Millennials don’t receive many offers from their bank and 43% feel their bank doesn’t communicate through preferred channels. Omni-channel strategies can help you successfully engage your customers with real-time interactions as well as outbound campaigns. In this webinar, learn more about how Amazon Web Services (AWS) and FICO can help you build better customer engagement.
Views: 568 Amazon Web Services
The eleventh annual Accenture Global Consumer Pulse Survey measured the experiences of 24,489 customers in 33 countries and across 11 industries to assess consumer attitudes toward marketing, sales and customer service practices. Our results show that even in the “digital age,” human interaction remains a vital component of customer satisfaction. Learn more at http://bit.ly/1Sz2Y9d
Views: 1277 Accenture
This presentation explores the factors impacting how consumers engage with business, from financial institutions to multi-chain retailers, and examine a new emerging trend that delivers measurable results while building strong consumer loyalty. The presentation brings you up-to-date with the latest thinking and how to develop brand loyalty despite the fragmentation of distribution channels, consumer confusion due to an abundance of choice, and the growth of social media as a customer game-changing tool. Specific learning outcomes: • Learn how to develop a brand engagement business strategy • Discover the trends shaping this new approach • Find out who is pioneering this approach with success • Determine the factors that impact this method of engagement Speaker, Jean-Pierre Lacroix is president of Shikatani Lacroix, a branding and design firm that specializes in brand strategy and integrated design solutions for corporate, packaging and retail/environmental clients.
Views: 176 Association of MBAs
International Advertising Association (IAA) 75th Anniversary 'Leadership Forum' Keynote: "Maintaining consumer engagement. It's the brand stupid!" Read more: http://www.netcommunities.com A traditional approach to communications with consumers is no longer enough with the increasing role of digital and social channels. Length is not enough. Laughing is not enough. An emotionalization of the brand is required. The road from heart strings to purse strings. Erich Joachmisthaler, CEO Vivaldi Partners, Author of Hidden in Plain Sight, How to find and execute your company's next big growth strategy.
U R UP is an interactive platform that enables millions of your consumers to engage with your brand simultaneously, while giving you incredibly rich data, analytics and reports in real time. U R UP is the ultimate consumer engagement software, that uses experiential marketing to showcase your brand attributes, letting your consumers engage, re-engage and re-engage again. High levels of face time mean amplified brand education and a high recall factor. Watch the video to find out more!
Views: 3108 U R UP
This webinar provides best practices for customer engagement through data-driven marketing.
Views: 815 Teradata
New Marketing disciplines have emerged over time, as new channels of communication were developed. The first traditional advertising agency was established in 1852 to help brands generate awareness through channels like newspapers, eventually radio... and later television. As technology evolved, so did the need for more expertise. 1962 gave birth to direct marketing. Helping brands generate sales through channels like: telephone, mail, and catalogs. 1993 saw digital agencies join the marketing table to help brands navigate another new channel: the Internet. By 2001, web 1.0 gave way to web 2.0 and for the first time people could control what messages they let into their lives and which they shared with the world. People became their own channel. Historically, brands have sought expertise to effectively deliver messages across different communications channels. This new "consumer-driven" channel requires a new seat at the table. It's called... Consumer Engagement.
Views: 8048 Avi Savar
The largest and most influential generation of consumers ever - Millennials - are no longer an unreachable audience. While some companies fear the unknown of the “innovation generation,” the real winners are those who engage and interact with today’s Millennial Mindset® consumers. Consumers who are hyper-connected, content-consuming and more likely to listen to their peers than traditional forms of marketing. This educational presentation challenges you to unlearn and reimagine what you thought you knew about the millennial generation.
Views: 350 BrandSquare
To view full presentation visit http://www.loyalty360.org/multimedia/loyalty_360/loyalty_360. Become a member Loyalty 360, the Loyalty Marketers Association. Presented By: Bob Fetter, Pluris. In today's economy, it is important for marketers to stimulate consumer purchase behavior and capture a larger share of wallet than every before. With most companies suffering through precipitous sales drops, marketing budgets are being slashed at a time when it is more important than ever to continually market to consumers in a relevant and engaging way. In this session, we will show how to: •Leverage digital messaging and the latest technologies, embedded with data and analytics, to optimize every consumer touch, inbound or outbound •Stimulate greater consumer engagement with the brand with an optimized offer and or message •Supplement an existing loyalty program and drive participation in that program •Formulate key considerations in designing a new loyalty program to support maximum uptake of that program as well as consumer involvement with the program This advanced session with key statistical and technological concepts is very detailed in how to guidance that it provides to participants
Views: 601 Loyalty360
"What Does Brand Engagement Mean? Watch more videos for more knowledge What is CUSTOMER ENGAGEMENT? What does ... https://www.youtube.com/watch/EAkPdSEXqes New Customer Engagement Models - YouTube https://www.youtube.com/watch/3uma3JAqWx4 What is ENGAGEMENT MARKETING? What does ... https://www.youtube.com/watch/jVucEEn5VQs EP #18 The New Era of Customer and Brand ... https://www.youtube.com/watch/qqva5bIi7KU Smart Speakers | Brand Engagement Through ... https://www.youtube.com/watch/HjTTRoQ5vRQ The Future of Customer Engagement - YouTube https://www.youtube.com/watch/x7B78BUXe8Q The changing landscape of a consumer's brand ... https://www.youtube.com/watch/aWJ-49i8qb0 Brand Engagement = Social Media + Storytelling ... https://www.youtube.com/watch/Mum1mBg9K3Q Social media and brand engagement in deals - YouTube https://www.youtube.com/watch/UC-dYD2e4kg Sneak Peak: Customer Experience vs Customer ... https://www.youtube.com/watch/S8KYanVwtIw How to Grow Brand Engagement Using Social ... https://www.youtube.com/watch/RxZpx7EHN_4 Mike Boyd - Engagement & Brand Lead ... https://www.youtube.com/watch/nPakpY3YtvQ 6 Tips to engage your social media audience | 123 ... https://www.youtube.com/watch/x7iUALLyw5U What is ENTERPRISE ENGAGEMENT? What does ... https://www.youtube.com/watch/V0E5CdO72wE Webinar - Quantified Engagement: a new age in ... https://www.youtube.com/watch/RKqTihjpf_s Advanced analytics for effective consumer insights ... https://www.youtube.com/watch/S86WPz30Jjs Customer Engagement Activity by TATA Housing ... https://www.youtube.com/watch/tqgvJGFD_Yo Employee Engagement vs Employee Experience ... https://www.youtube.com/watch/KtHEaPyfhUI What is MEDIA ENGAGEMENT FRAMEWORK ... https://www.youtube.com/watch/AxLRfUvQR3Y Cognitive Customer Engagement Journey for ... https://www.youtube.com/watch/-izUXcT91f8"
Views: 3 MAIN BIG
IQVIA Orchestrated Customer Engagement (OCE) is an innovative cloud-based commercial solution for consumer health organizations seeking improved customer relationships, increased organizational intelligence, and faster time to value for brands. Orchestrated Customer Engagement (OCE) transforms your commercial operations from silos functioning independently and concurrently, to a horizontally-aware and highly collaborative sales and marketing organization that is functioning in concert with precisely scheduled and deeply contextualized customer engagement activities. Click here to schedule a demonstration: https://bit.ly/2Ix6nZD.
Views: 429 IQVIA
Testimonial from Kimberly Barta, Vice President Global Brand Marketing | Consumer Engagement Leader | Driving Growth via Remarkable Consumer Experiences. This woman is the definition of #girlboss and rocks my world. I am so lucky to have her in my life as is any brand that she touches. Kimberly scales lifestyle brands with consumer-first strategies, resulting in increased brand influence, revenue, and long-term equity. With a laser focus on identifying and captivating new consumers, while strengthening core consumer relationships, she connects brands with people who become advocates for life. A courageous leader, who advocates for new ideas and solutions and inspires and supports teams to do the best work of their lives, she consistently integrate KPI's and the bottom-line impact of marketing. She helped transform SOREL from a single-season outdoor boot company into a year-round lifestyle brand. For Dr. Martens, she worked to re-establish the brand's cultural relevance and introduced it to a new generation of fans and wearers. Sustained growth for these iconic brands required connecting consumer insights with relevant cultural trends and market opportunities and creating spectacular consumer experiences that got talked about, remembered and shared. By unifying groups around a clear and credible vision and goals, I create the alignment and drive required to achieve profitable growth and enduring consumer demand. RECOGNIZED FOR: + Differentiated brand positioning + Global brand management + Consumer segmentation that is valued throughout the business + Unique brand and product stories via memorable campaigns & product launches + World class design and digital POV that creates a competitive advantage + PR /earned media + Digital, eComm & mobile marketing + Retail strategy & activation + Authentic influencer collaborations + Connecting brands with relevant culture + Caused based initiatives that people and communities care about + Developing teams to do world-class work + Strategic and nimble with resources + Consumer acquisition & revenue growth + Strategic business planning & new business development + Omnichannel success + Effective cross-functional collaboration
Views: 47 Wild Alchemy
Use IBM Predictive Customer Intelligence for Retail to generate deep understanding of customers, then use that insight to inform engagement decisions. This solution aims to help retailers understand and act on data, recommending real-time actions to personalize the customer experience as a way of instilling brand loyalty and building revenue. Subscribe to the IBM Analytics Channel: https://www.youtube.com/subscription_center?add_user=ibmbigdata The world is becoming smarter every day, join the conversation on the IBM Big Data & Analytics Hub: http://www.ibmbigdatahub.com https://www.youtube.com/user/ibmbigdata https://www.facebook.com/IBManalytics https://www.twitter.com/IBMbigdata | https://www.twitter.com/IBMAnalytics https://www.linkedin.com/company/ibm-big-data-&-analytics https://www.slideshare.net/IBMBDA
Views: 2016 IBM Analytics
Verint Next IT Intelligent Virtual Assistant for Healthcare gets you started with conversational AI by focusing on driving engagement and loyalty with your customers to elevate the customer experience while driving operational efficiency.
Views: 185 Next IT
In this video, Dr Vivek Bindra is giving tips on how to make the customer loyal to your products. To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership Funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
Views: 503283 Dr. Vivek Bindra: Motivational Speaker
http:///www.vistage.com In these excerpts from his compelling presentation at the Vistage Executive Summit Chicago: Leading Innovation, CEO and Founder of Quicksilver Foundry Will Novy-Hildesley explores how brands stay true to their core promise, become part of their customers’ personal narratives, and move from being consumer-driven to tribe-obsessed.
Views: 393 Vistage Worldwide, Inc.
• Device made for unconventional product activation • Provides the ability to expose the message to an extended audience • Suitable for large events • generates custom content • Generates interaction https://en.experiential.syscomdigital.ro E-mail: [email protected] Telefon: +4021.528.88.00 ____________________________ Syscom Digital, with its new division, is betting on digital experiential marketing & interactive retail and develops interactive digital devices in premiere in Europe. Our minds ‘speaks’ consumer interaction & brand engagement when it comes to interactivity and digital marketing; developing creative ideas and consumer interaction mechanisms focusing on results (sales) is our permanent target and the acquisition is a one way ticket for the consumers from online to the store, via memorable experience. The projects, the software and the hardware are developed in-house using special digital tools such as big dimensions touch displays, digital totems, interactive windows, tablets fleets and standard or AR mobile apps, Kinect using mechanisms, interactive projections, 360° video experiences. We also develop applications who run on info-kiosks designed for dynamic and personalized content, Touch Display Totems (TDT), digital instruments created for brand engagement in public zones, interactive projections which allow users to interact in real time with a projected image, VR glasses which bring strong sensations in front and place the user in the middle of the happenings, 360° photo carousels which offer offline visual experiences that finalize in online, and drones for marketing activation on a higher scale. Our full-service include, strategy and product interactivity consultancy, graphic design and content creation.
Views: 114 Experiential by Syscom Digital
What's the perfect fit for consumer brand engagement? Clearly we've learned that 100 first dates (deals of the day) don't equal a relationship. But as in dating, clothing & even food, different consumers want different things from each engagement or interaction. How are brands using the new tools, approaches & hyper connectedness of social groups to become & remain relevant & welcomed in their consumer relationships. How can hyper loco & the new tools, systems & awareness technology work together to turn first dates into going steady & long term brand engagement. The perfect fit of discovery, relevance value & serendipity. Moderator: Michael Stich, Rockfish wi Amber Case, Geoloqi; Robert Kutnick, Unique Solutions Design; Rich MacKinnon, Mifft; Joseph Nolan, Men's Wearhouse; Rob Reed, MomentFeed.
Views: 88 Silicon Valley TV 2
A 2014 compilation of statistics from 2012 to present, relating to brands' online video engagement with audiences. (motion graphics) You can also view the infographic here: contentedlondon.com/media/SV14_infographic.jpg Sources: 1. Between 2006 and 2013 brand video shares increased 7000% (Unruly 2013) viralspiral.unrulymedia.com/viralspiral2013/index.html 2. 36% of internet users share online video (Pew Oct 13) pewinternet.org/2013/10/28/photo-and-video-sharing-grow-online/ 3. 60% of consumer interaction with brands happens on social media (Walker Sands 2013) walkersands.com/images/files/file/Future%20of%20Retail%20Whitepaper(1).pdf 4. 80% of social videos get 'likes' on Facebook (SocialBakers 2013) socialbakers.com/blog/1417-facebook-videos-vs-youtube-links-which-gets-higher-engagement 5. 3 in 5 consumers will spend at least 2 minutes watching product videos (Invodo March 2012) invodo.com/resources/statistics 6. Two out of three online viewers watch to 80% video duration (Invodo Jan 2014) invodo.com/resources/statistics 7. Online shoppers who view online video are 1.81x more likely to purchase products (Invodo Jan 2014) invodo.com/resources/statistics 8. TOP 5 Sectors for branded video in Q4 2013: (Visible Measures, Feb 2014) visiblemeasures.com/insights/ 9. Brand video views / topped 8 billion / across 2013 (Visible Measures, Feb 2014) visiblemeasures.com/insights/ 10. Over half of 25-54 year olds shared these videos online (Invodo 2013) invodo.com/resources/statistics/ 11. One minute of video is worth 1.8million words (UNTRUE) (Forrester Research 2009 -- Dr James McQuiver) This is based upon a picture being worth 1000 words x 30 frames per second video x 60 seconds en.wikipedia.org/wiki/A_picture_is_worth_a_thousand_words 12. Videos are shared 12x more than text on Facebook (SimplyMeasured 2012) simplymeasured.com 13. Twitter users share over 2000 YouTube links every minute (Twitter 2014) twitter.com 14. 40% of YouTube traffic is from mobile devices (YouTube 2014) youtube.com/yt/press/statistics.html 15. 25% of the world's population now carry devices with access to online videos every day (emarketer 2014) emarketer.com/Article/Smartphone-Users-Worldwide-Will-Total-175-Billion-2014/1010536
Views: 1054 contentedLONDON
The digital marketing landscape is changing. Today’s customers move seamlessly in and out of channels, utilizing a variety of devices to consume content and marketing messages - anytime and anywhere. As a result, customers naturally expect timely and coordinated experiences from their favorite brands. Experian Marketing Services’ cross-channel marketing brings brands the ability to get closer to their dynamic, empowered and hyperconnected customers by creating more intelligent interactions across all channels that exceed customer expectations every time, inspire longer term, organic brand advocacy, and drastically increase profitability.
Views: 895 Experian Marketing Services
Jason Keath of Social Fresh Joins us for another episode of Inbound Now to discuss the consumer engagement cycle and what to consider when deciding to do social media in house vs hiring an agency.
Views: 418 InboundNow
Predictive Services for Customer Engagement is how you build engagement and loyalty. It’s how you build relationships of trust based on relevance and empathy. It’s how you move from Convenience to Affiliation on the Customer Experience Hierarchy of Needs. Built on Pegasystems, this powerful solution offers a bridge between your business goals and your customers goals. It uses in-depth data analytics and business rules management to give a contextual view of each customer and their journeys with your brand, allowing you to move from a transactional experience to conversational experience where all digital, inbound and outbound and event experiences are merged into one single view of the customer.
Views: 177 Capgemini
Recent years have seen a proliferation of game-changing energy management technologies, public awareness campaigns, consumer products, and unprecedented levels of media coverage of energy issues; these trends are converging to transform the way consumers use and think about energy. The new energy consumer is at the hub of a network of innovations that includes in-home displays, programmable thermostats, distributed power, EVs, zero-net energy buildings, and aggressive energy targets and mandates. To reach them, utilities and entrepreneurs are teaming up to create a 21st Century paradigm for customer engagement. To help them overcome their challenges in connecting with their customers Powering the People 2.0 invited Lisa Hillenbrand, Global Marketing Director at Procter & Gamble, to share her thoughts on engaging and connecting with customers. In this video, Lisa shares her insight on how great relationships and brands are driven by great human purpose.