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Consumer Engagement In The Age Of Intelligent Marketing
 
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Session recording from Industry Preview 2018. Session abstract: Salesforce Marketing Cloud Chief Strategy Officer, Jon Suarez-Davis ("JSD") keynotes an engaging session drawing upon real life examples from working with some of the world's biggest brands, shares Salesforce's vision for the future of marketing, and makes some predictions about what's coming next.
Views: 1258 AdExchanger
The changing landscape of a consumer’s brand engagement.
 
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Gordon Geldenhuys, Product Manager & Head of Social at media agency 25AM, discusses how people (particularly millennials) are interested in engaging with brands in new ways, ways with which they are familiar and comfortable.. For example, millennials rely heavily on their mobile phones as a primary mechanism of engagement, in whatever form. The consumer is becoming less and less interested in the traditional means of communication such as telephone voice calls or email, and more and more interested in instant messaging and social media. These new forms of communication are becoming the bridge that connects brands to their consumers. As more consumers seek to communicate with brands in real time, conversations via social media become the only effective way that brands can engage. When a consumers have a query, they do not want to phone a store, they would rather Google it. When Google does not have the answer, they will choose the channel that they are most familiar with; social media. As social media becomes the first mode of contact between most brands and their consumers, social media has come to act as a brand’s storefront. Are consumers more concerned with instantaneous feedback than an ‘always on’ brand? Depending on the product category, a consumer might only be able to reach a brand within normal nine to five working hours. Whilst Social Media is often seen as an always-on strategy, Geldenhuys says that brands can still operate on social media under the 9 to 5 premise. He contends that the key to Social isn’t necessarily about being available 24 hours a day (the expectation can be set differently), but rather about instantaneous feedback within the given timeframe that is stated. Why the social media brand journey needs to begin with Listening... Geldenhuys advises that brands start their ‘social media journey’ by really taking the time to listen to what consumers have to say about them. This process can be as simple as doing a Google or social media search to see who is mentioning the brand, and getting insight into the nature of these conversations or mentions.. Brands should therefore be able to identify the difference between a normal mention and a genuine customer service query. Once a brand becomes better at recognising and understanding what the real queries are, it becomes better able to develop strategies around how to “...seamlessly engage in conversation that is meaningful”.
Views: 158 Adlip Channel
What is CUSTOMER ENGAGEMENT? What does CUSTOMER ENGAGEMENT mean?
 
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What is CUSTOMER ENGAGEMENT? What does CUSTOMER ENGAGEMENT mean? CUSTOMER ENGAGEMENT meaning - CUSTOMER ENGAGEMENT definition - CUSTOMER ENGAGEMENT explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. SUBSCRIBE to our Google Earth flights channel - https://www.youtube.com/channel/UC6UuCPh7GrXznZi0Hz2YQnQ Customer engagement is a business communication connection between an external stakeholder (consumer) and an organization (company or brand) through various channels of correspondence. This connection can be a reaction, interaction, effect or overall customer experience, which takes place online and offline. The term can also be used to define customer-to-customer correspondence regarding a communication, product, service or brand. However, the latter dissemination originates from a business-to-consumer interaction resonated at a subconscious level. Online customer engagement is qualitatively different from offline engagement as the nature of the customer’s interactions with a brand, company and other customers differ on the internet. Discussion forums or blogs, for example, are spaces where people can communicate and socialise in ways that cannot be replicated by any offline interactive medium. Online customer engagement is a social phenomenon that became mainstream with the wide adoption of the internet in the late 1990s, which has expanded the technical developments in broadband speed, connectivity and social media. These factors enable customer behaviour to regularly engage in online communities revolving, directly or indirectly, around product categories and other consumption topics. This process leads to a customer’s positive engagement with the company or offering, as well as the behaviours associated with different degrees of customer engagement. Marketing practices aim to create, stimulate or influence customer behaviour, which places conversions into a more strategic context and is premised on the understanding that a focus on maximising conversions can, in some circumstances, decrease the likelihood of repeat conversions. Although customer advocacy has always been a goal for marketers, the rise of online user generated content has directly influenced levels of advocacy. Customer engagement targets long-term interactions, encouraging customer loyalty and advocacy through word-of-mouth. Although customer engagement marketing is consistent both online and offline, the internet is the basis for marketing efforts. Leveraging customer contributions is an important source of competitive advantage – whether through advertising, user generated product reviews, customer service FAQs, forums where consumers can socialise with one another or contribute to product development. In store, or offline customer engagement is best leveraged by associates’ extensive brand and product knowledge, and the digital access that supports it. Equipped with a tablet that also delivers store and sales training, educated on-floor associates become brand ambassadors who can show consumers high-definition product imagery and video to help cross-sell, up-sell, grow relationships and foster loyalty.
Views: 4791 The Audiopedia
What is brand engagement?
 
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http://bit.ly/2R4VIKh | Learn a helpful framework to quantify, measure, and grow engagement with your leads and customers in this free self-paced course. “To me, brand engagement is an emotional connection with a message. And I use that fairly high-level, because a message can be something internally with your colleagues, and it also can be externally with marketing. Generally, I will be speaking about marketing with this experience, but this idea of brand engagement can actually apply to every part of your life, including your own personal brand, with your relationships, with your boss, as well as with your audience. One thing I also would say with brand engagement is, people are really overusing the word engagement. Again, this idea of the personal connection, the emotional connection, really being able to inspire an individual to take some type of action in their own lives, that to me is what brand engagement involves.” - Amanda Slavin Amanda Slavin CEO & Founder, CatalystCreativ With a Masters of Curriculum and Instruction from NEAG School of Education at UCONN along with a rich history in the nightlife and entertainment industries, Amanda now fuses her diverse expertise to help brands achieve deep and meaningful engagement with customers which goes far beyond superficial “likes” and shares on social media. With clients as diverse as Coca Cola, The Raiders, Google, The Nature Conservancy and the New York City Ballet, Amanda is passionate about using her marketing prowess to help brands do good for the world without sacrificing their bottom line. Amanda has adapted a proprietary method for quantifying and scaling engagement for internal and external customers, known as the Seventh Level Engagement Framework, which she has utilized in building expertise around marketing to Millennials, Gen Z and what she has coined as the "Millennial Minded" demographic. CatalystCreativ is funded by Zappos CEO and venture capitalist Tony Hsieh as part of the Downtown Project.
Views: 460 HubSpot Academy
Session on Marketing: Building Consumer-Brand Relationships in Social Media
 
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Saturday, June 4, 2016 Speaker: Renée Richardson Gosline, Zenon Zannetos (1955) Career Development Professor; Assistant Professor of Marketing For more information: http://mitsloan.mit.edu/alumni/events/reunion-2016/
Views: 1313 MIT Sloan Alumni
Consumer Engagement in 90 seconds
 
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Using EVRYTHNG's IoT Smart Products Platform to drive consumer engagement.
Views: 4808 EVRYTHNG
The [brand] connected consumer | Tiffany White | TEDxUIUC
 
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Tiffany White tells a cautionary tale about the modern, connected consumer. Tiffany Barnett White is Associate Professor of Business Administration and Bruce and Anne Strohm Faculty Fellow at the University of Illinois, College of Business. She joined the faculty at Illinois in 1999 and received a Ph.D. in marketing from Duke University in 2000. Professor White is a consumer psychologist with research interests in the area of consumer-brand relationships. Her research addresses affective, cognitive, and behavioral aspects of these relationships, including self-brand attachments and the development and deterioration of consumer trust. Her research has been published in top journals in marketing and consumer psychology. She is married and the mother of two children. http://www.business.illinois.edu/facultyprofile/faculty_profile.aspx?ID=135 This talk was recorded at TEDxUIUC 2011 (02/19/11), which was organized at the University of Illinois at Urbana-Champaign by a group of students led by Cristian Mitreanu. http://www.tedxuiuc.com About TEDx, x = independently organized event In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations) http://www.ted.com
Views: 13823 TEDx Talks
6 Strategies to Enhance your Customer Engagement
 
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Here, we have listed 6 Cross Device Customer Engagement Strategies that you can use to enhance your relation with your customers. To Know More Details : https://goo.gl/hWO5rj
Views: 4092 tagNpin
Retail Speaker Doug Stephens: Customer Engagement Is the Key to Success
 
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Every retailer agrees that customer experience is crucial, but very few really know how to implement it. "We have to allow customers to feel like they're not just walking into a different store, but walking into a different world," says Doug Stephens, one of the world's foremost retail speakers and consumer futurists. More about Doug Stephens: http://www.thelavinagency.com/speakers/douglas-stephens
The Future of Customer Engagement
 
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Simply put, customer engagement is the depth of the relationship a customer has with your brand. In today's world—regardless of which industry you are in—customers expect a seamless anticipation of their needs and hyper-personalized experiences, served up only when and where they are most welcome. A well-designed customer engagement strategy is meant to inspire, create strong loyalty and, ultimately, drive profitability. Learn from a panel of experts and get actionable tips and insights about the latest and greatest in customer engagement. Our speakers are: Ken Yeung, Tech Reporter Mai Green, Sr Director, Customer & Executive Marketing, Salesforce Andy O'Dell, Co-Founder & Chief Strategy Officer, Clutch Shawn Azman, SVP of Growth, Leanplum
DataLase VAReCUP - unique instore brand engagement solution
 
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Personalise the instore experience to unlock a new level of consumer experience. Make the moment with DataLase through our unique inkless cup printing system for the point of sale
Views: 185 DataLase Ltd
Consumer Brand Engagement Review Edit
 
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I wrote and edited this video with archived footage and stock footage.
Views: 9 MarcsReel
What is Consumer Engagement?
 
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The second in our Streaming Live Series - What is Consumer Engagement?
Views: 167 massahu1
Engagement Platforms Building Brand Community | Raheel Pasha | TEDxBeaconhouseKarachi
 
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With too much clutter on the mass media and social media channels, advertising and consumer engagement has now became much more difficult. In this age of advertising, brands that are able to create meaningful relations with its audience and engage them actively are able to taste the success through engagement platforms Raheel Pasha is a marketing professional with an experience of 14 years at Unilever, Reckitt and P&G, which are few of the top marketing companies of Pakistan. He has worked on building popular brands like Dettol, Veet, Safeguard, Knorr, Rafhan, Blue Band, Lux, Lifebuoy, Dove, Fair&Lovely, Vaseline and Ponds, to name a few. He is currently the Marketing Director, Personal Care at Unilever and will be sharing his thoughts on impact of engagement platforms in building brand equity. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
Views: 902 TEDx Talks
Consumer Engagement
 
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Learn more about consumer engagement @ http://www.manobyte.com
Views: 147 manobytevideo
My Social Media Customer Engagement Strategy | Questions for Consumer Engagement
 
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Buy my book today! http://bit.ly/bestbrandingbook Check out my Podcast: https://anchor.fm/caffeinated-content Contact me: http://www.edwindearborn.com/contact/ Connect with me on LinkedIn: https://www.linkedin.com/in/edwindearborn/ My Social Media Customer Engagement Strategy | Questions for Consumer Engagement o succeed in the era of social media, mobile first, and the internet of things, brands need to evolve and engage their customers in a way that fosters customer loyalty and advocacy on a human level, not just as a brand... but also as a friend. According to Bloomberg, only two out of every ten small businesses started by entrepreneurs remain alive after 18 months. The other eight crash and burn. Having true customer engagement, both online and offline, is a priority that must be addressed at the early stages of your brand persona. The earlier you foster this customer engagement, the more likely it is your business will succeed. In a classical sense, you will always have a need for passive marketing in addition to active marketing efforts, but customer engagement is a completely different ballgame. Having a website, installing good signage, and designing awesome business cards are all basic and necessary for your business to exist, but those things can only go so far. It is only when you engage in a relational way that takes into account the needs of your customers, as well as their very primal emotional response, that you will be able to stay ahead of the game. You are best qualified to communicate to your customer, so try to do it as directly as possible. Connect with them on the most relevant platform for your business, whatever it may be. Email is a well known common denominator for high-engagement customer feedback. Utilizing a mailing list and email strategy is a great way to ensure you are covering all your bases. Email campaigns are very economical and can be quite successful if you commit to sending information that is relevant, valuable, and personal. Social platforms are not going away, and making sure that your customers can connect with you socially is essential to your success. Not only do you need to have a Facebook or Twitter account, but you also need to make sure you are constantly and proactively engaging with your customers. A dormant Facebook profile is worse than not having one. Build a rapport with followers: When you use social media, you can build a rapport with audiences, which is something you cannot do with traditional advertising. In short, you put faces to names and reinforce your company image when you are able to connect with your audience on a more personal level. You can make your followers feel special: Social media is a great way to make your audience feel special by offering special deals and promotions. For instance, if you run a payday loans company, you can offer a special rate for a limited time to followers. This can even help you win more followers as well as make the existing ones feel that you are giving them exclusive benefits. Engage with audiences: The key benefit of social media is that you can engage with your audience. By ensuring your posts are of a high caliber and are relevant, you can get a positive reaction from your audience and in turn, engage with them. This can work wonders for your business image, as it makes customer realize that you are more than just a name or logo. Improve communication: Efficient and effective communication with customers is extremely important for your business. ​
Views: 43 Edwin Dearborn
Experiential Marketing Examples NEW
 
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Experience marketing or experiential marketing is emotionally connecting customers through sensory triggers to love a product or brand. By developing a positive neuro- association with an experience customers choose brands that give them an experience. The future of offline retailing is experience. This video contains several examples to Experiential Marketing. Also watch 8 innovative marketing ideas https://youtu.be/Q8FjdVP4Qn0
Views: 100797 Positive Revolution
Engagement Marketing   2 Minutes 1 Big Idea HD720
 
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Kelmscott Connections 2 minutes 1 big idea Engagement Marketing is a powerful way to connect you with your customers. It uses a variety of channels to tell your story. Let’s take a ride and see what Engagement Marketing looks like. Say you started with a simple print ad. It’s at least some exposure, right? But how far can you really go on just one wheel? Alright, now add direct mail to the mix. Next, push your content out there and promote it. Suddenly, you’re reaching people in multiple places – as they read the newspaper, in their mailbox, on their smartphones and across social media. Of course, if you want Engagement Marketing to be like a jet-fueled race car, add powerful visuals like content-rich infographics and video. Customize your viewer’s content using microsites and personal landing pages. With more engagement, you’re more likely to speed customers through the buying stages. That’s Engagement Marketing at its best. But what’s the ROAD to get there? This trip starts with clear communication objectives and position statements. Get everybody on board—from senior leadership on down. Now, you’re driving with a “one-voice” mentality. Watch people from different departments connect by sharing ideas, media, content and artwork. Now we’re picking up speed … just look around. Your brand is popping up everywhere … everywhere your audience is. Engagement Marketing is client-centered. So, discover who they really are. Identify customer personas and loyal segments that represent your audience. Consider where they hang out and populate those places with relevant content—both online and offline. Of course, the best part of the trip is analyzing and understanding results with data analytics. This information will tell you how to adjust your marketing map, creating more opportunities for leads, audience engagement, brand loyalty and sales. How can Engagement Marketing connect you with your customers? Let Kelmscott Communications show you how. Kelmscott Communications Connecting you with your customer. We offer everything you need to take you where you want to go.
Brand Engagement
 
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Here's some points about branding that most people overlook. Creating your own brand doesn't only imply design aesthetics or design elements. There's more to design strategy that made most brands these days stand out from the rest!
Views: 484 Jeff Klein
Danielle Levitas (App Annie) on How to Grow Customer Engagement through Mobile | TNW Conference 2017
 
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A Business is Only as Good As its App: how to grow customer engagement through mobile With consumers spending more than 2 hours a day in apps - digital transformation is starting to narrow its focus to mobile. As is typical of this fast-paced, mobile-first world, to underestimate the value of the app channel will see consumers swipe left on your business. In this presentation, App Annie will show how data can be your guide in understanding what today’s consumers want and expect from this critical channel and how to ensure your business is effectively leveraging mobile apps to create a more relevant and intimate level of engagement, drive brand satisfaction and positive business outcomes, and ultimately, build a direct relationship with their on-the-go customers. Danielle Levitas SENIOR VP APP ANNIE Danielle leads the Research and Analysis team at App Annie. She has 20 years of experience as an industry analyst and market research executive working with many of the world’s leading technology companies advising them on product development and marketing, consumer behaviour and customer segmentation, and corporate strategy. Prior to App Annie, Danielle was the group vice president and GM of IDC’s Mobility, Digital Media & Consumer research teams where she developed new research products, built analyst teams, and advised industry executives.
Views: 936 TNW
IQVIA Consumer Health Orchestrated Customer Engagement (OCE)
 
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IQVIA Orchestrated Customer Engagement (OCE) is an innovative cloud-based commercial solution for consumer health organizations seeking improved customer relationships, increased organizational intelligence, and faster time to value for brands. Orchestrated Customer Engagement (OCE) transforms your commercial operations from silos functioning independently and concurrently, to a horizontally-aware and highly collaborative sales and marketing organization that is functioning in concert with precisely scheduled and deeply contextualized customer engagement activities.
Views: 96 IQVIA
Understanding the Consumer Engagement Cycle with Jason Keath - Inbound Now #26
 
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Jason Keath of Social Fresh Joins us for another episode of Inbound Now to discuss the consumer engagement cycle and what to consider when deciding to do social media in house vs hiring an agency.
Views: 411 InboundNow
How content marketing can increase consumer engagement with your brand
 
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Audio video content remains the most powerful tool and dominant medium for attracting and influencing consumers. Here, Richard Armstrong of leading content marketing firm Kameleon Worldwide, explains exactly what content is and how it can be marketed in order to entice customers from across the world to actively engage with your brand.
The Future Of Brand Engagement: Go Digital Or Go Home
 
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Learn more at http://www.thismoment.com This is a video recording of Thismoment's webinar on The Future Of Brand Engagement. CEO Vince Broady outlines his System Of Engagement digital marketing model and runs down the importance of content "cards" and how to integrate them into your marketing strategy.
Views: 808 thismoment
Customer Engagement in the Age of Digital Transformation
 
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The rise of the digital consumer has led to an explosion of data collected across all touchpoints in the financial services industry. Real-time online interactions are the new normal. To engage Millennial customers, marketers must leverage innovative solutions. In fact, 75% of Millennials don’t receive many offers from their bank and 43% feel their bank doesn’t communicate through preferred channels. Omni-channel strategies can help you successfully engage your customers with real-time interactions as well as outbound campaigns. In this webinar, learn more about how Amazon Web Services (AWS) and FICO can help you build better customer engagement.
Views: 525 Amazon Web Services
Brand Engagement ★ Engagement Solutions by Brand Engagement Strategist
 
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Does your brand need an improvement so as to be stronger and more engaging? Then you need to consult a brand engagement expert Gaurav Gulati, with his expertise in brand building and engagement both for businesses and individuals, he can make the whole difference.
Views: 1843 Gaurav Gulati
I Was Seduced By Exceptional Customer Service | John Boccuzzi, Jr. | TEDxBryantU
 
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Boccuzzi Jr. discusses why customer service, as opposed to traditional marketing strategies, has the potential to be the greatest form of marketing for a brand. John Boccuzzi Jr. has more than 20 years’ experience as a sales, marketing and customer experience executive, with a proven track record of strategic thought leadership in both private and public companies. John most recently served as Vice President of Sales & Edible for Business for Edible Arrangements, LLC were he led a team of 5 Senior Directors and Directors and total personnel of over 100 across several key departments including: Business Gifting, Business Development & Brand Partnerships, Franchisee Support, Customer Care and Training & Development. Wanting to share his passion for developing and delivering the best possible solutions and customer experiences, John formed Boccuzzi LLC. John has a Bachelor’s Degree from Bryant University in 1990 with a focus in Entrepreneurship. When John is he enjoys spending time with his two amazing children and wife of 21 years. He is also a foodie, cook, bee keeper, mico fruit farmer and runner and has completed several marathons. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
Views: 90962 TEDx Talks
The Consumer Engagement Engine
 
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Tom Collinger of Northwestern's Spiegel Research Center discusses new research about the various levels of consumer engagement and their impact on customer lifetime value.
Live Session - Jeff Fromm: Creating Millennial Brand Engagement
 
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The largest and most influential generation of consumers ever - Millennials - are no longer an unreachable audience. While some companies fear the unknown of the “innovation generation,” the real winners are those who engage and interact with today’s Millennial Mindset® consumers. Consumers who are hyper-connected, content-consuming and more likely to listen to their peers than traditional forms of marketing. This educational presentation challenges you to unlearn and reimagine what you thought you knew about the millennial generation.
Views: 346 BrandSquare
AI Powered Messaging Improves Consumer Engagement - Kahuna Webinar
 
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Join the webinar to learn how Kahuna’s AI powered consumer messaging can help you engage & retain more customers. Sameer Patel, CEO at Kahuna, shares his thoughts along with Rich Lesperance, CMO at Swap.com, Ted Silverman, Director of Member Communications at Rue La La, and Brett Goldberg, Co-CEO & Co-Founder at TickPick. Here, you will learn: • Marketing metrics: acquisition, engagement, conversion, revenue, and retention • Demographic segmentation methods to "understand" your audience • Developing consumers' connection to the brand #CustomerEngagement, #ConsumerMessaging. For more information, please visit: https://www.kahuna.com/resources/webinar-ai-powered-consumer-messaging/ Watch More Videos Like This: https://www.youtube.com/channel/UCQ9HAZ3V62gpsJGVqgIRH2w/videos Learn More: Twitter: https://twitter.com/kahuna Facebook: https://www.facebook.com/useKahuna LinkedIn: https://www.linkedin.com/company/kahuna-inc/
Views: 22 Kahuna
IVA Improves Brand Engagement and Customer Experience for Healthcare
 
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Verint Next IT Intelligent Virtual Assistant for Healthcare gets you started with conversational AI by focusing on driving engagement and loyalty with your customers to elevate the customer experience while driving operational efficiency.
Views: 19 Next IT
Optimizing Customer Engagement with Your Brand
 
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To view full presentation visit http://www.loyalty360.org/multimedia/loyalty_360/loyalty_360. Become a member Loyalty 360, the Loyalty Marketers Association. Presented By: Bob Fetter, Pluris. In today's economy, it is important for marketers to stimulate consumer purchase behavior and capture a larger share of wallet than every before. With most companies suffering through precipitous sales drops, marketing budgets are being slashed at a time when it is more important than ever to continually market to consumers in a relevant and engaging way. In this session, we will show how to: •Leverage digital messaging and the latest technologies, embedded with data and analytics, to optimize every consumer touch, inbound or outbound •Stimulate greater consumer engagement with the brand with an optimized offer and or message •Supplement an existing loyalty program and drive participation in that program •Formulate key considerations in designing a new loyalty program to support maximum uptake of that program as well as consumer involvement with the program This advanced session with key statistical and technological concepts is very detailed in how to guidance that it provides to participants
Views: 600 Loyalty360
What is ENGAGEMENT MARKETING? What does ENGAGEMENT MARKETING mean?
 
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What is ENGAGEMENT MARKETING? What does ENGAGEMENT MARKETING mean? ENGAGEMENT MARKETING meaning - ENGAGEMENT MARKETING definition - ENGAGEMENT MARKETING explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. SUBSCRIBE to our Google Earth flights channel - https://www.youtube.com/channel/UC6UuCPh7GrXznZi0Hz2YQnQ Engagement marketing, sometimes called "experiential marketing", "event marketing", "on-ground marketing", "live marketing", "participation marketing", or "special events" is a marketing strategy that directly engages consumers and invites and encourages them to participate in the evolution of a brand or a brand experience. Rather than looking at consumers as passive receivers of messages, engagement marketers believe that consumers should be actively involved in the production and co-creation of marketing programs, developing a relationship with the brand. Consumer Engagement is when a brand and a consumer connect. According to Brad Nierenberg, experiential marketing is the live, one-on-one interactions that allow consumers to create connections with brands. Consumers will continue to seek and demand one-on-one, shareable interaction with a brand. Experiential marketing is a growing trend which involves marketing a product or a service through experiences that engage the customers and create emotional attachment to the product/service. Physical and interactive experiences are used to reinforce the offer of a product and make customers feel as if they are part of them. Experiences are positively related to customer's attitudes, mood and behaviours. They also represent a means through which a company can gain competitive advantage by differentiating itself from competitors. To achieve success, an experience should be engaging, compelling and able to touch the customer's senses and capture his/her loyalty. There are many aspects which differentiate traditional marketing from the experiential one. First, experiential marketing focuses on providing sensory, emotional, cognitive and rational values to the consumers. Second, experiential marketing aims to create synergies among meaning, perception, consumption and brand loyalty. Furthermore, experiential marketing requires a more diverse range of research methods in order to understand consumers. Smith has developed a six-step process to develop an effective experiential branding strategy. The first step includes carrying out a customer experience audit in order to analyse the current experience of the brand. The second step is to create a brand platform and develop a touchpoint with customers. The following step includes designing the brand experience; coordinating the brand's people, products and processes against the brand proposition. The next steps involve communicating the brand proposition internally and externally. The last step consists of monitoring performance in order to ensure that the brand is meeting its objectives. Nowadays, experiential marketing is getting more technologically advanced and personalised. The wide spread of the Internet and the increasing competition among online retailers has led to the rise of virtual experiential marketing (VEM). VEM uses the Internet and its various channels to create an enriched and engaging experience by using visual and audio tools. VEM relies on an electronic environment that engages customers and arouses their emotional responses to create an unparalleled experience and consequently capture their loyalty. The elements which characterize virtual experiential marketing are: sense, interaction, pleasure, flow and community relationship. Furthermore, affective involvement has been identified as a key factor which affects online purchase intention. Thus, the online experience must emphasize an emotional appeal to the consumer in order to build purchase intention. .....
Views: 446 The Audiopedia
Testimonial from Kimberly Barta, VP Global Brand Marketing | Consumer Engagement Leader
 
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Testimonial from Kimberly Barta, Vice President Global Brand Marketing | Consumer Engagement Leader | Driving Growth via Remarkable Consumer Experiences. This woman is the definition of #girlboss and rocks my world. I am so lucky to have her in my life as is any brand that she touches. Kimberly scales lifestyle brands with consumer-first strategies, resulting in increased brand influence, revenue, and long-term equity. With a laser focus on identifying and captivating new consumers, while strengthening core consumer relationships, she connects brands with people who become advocates for life. A courageous leader, who advocates for new ideas and solutions and inspires and supports teams to do the best work of their lives, she consistently integrate KPI's and the bottom-line impact of marketing. She helped transform SOREL from a single-season outdoor boot company into a year-round lifestyle brand. For Dr. Martens, she worked to re-establish the brand's cultural relevance and introduced it to a new generation of fans and wearers. Sustained growth for these iconic brands required connecting consumer insights with relevant cultural trends and market opportunities and creating spectacular consumer experiences that got talked about, remembered and shared. By unifying groups around a clear and credible vision and goals, I create the alignment and drive required to achieve profitable growth and enduring consumer demand. RECOGNIZED FOR: + Differentiated brand positioning + Global brand management + Consumer segmentation that is valued throughout the business + Unique brand and product stories via memorable campaigns & product launches + World class design and digital POV that creates a competitive advantage + PR /earned media + Digital, eComm & mobile marketing + Retail strategy & activation + Authentic influencer collaborations + Connecting brands with relevant culture + Caused based initiatives that people and communities care about + Developing teams to do world-class work + Strategic and nimble with resources + Consumer acquisition & revenue growth + Strategic business planning & new business development + Omnichannel success + Effective cross-functional collaboration
Views: 40 Wild Alchemy
What Does Brand Engagement Mean?
 
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"What Does Brand Engagement Mean? Watch more videos for more knowledge What is CUSTOMER ENGAGEMENT? What does ... https://www.youtube.com/watch/EAkPdSEXqes New Customer Engagement Models - YouTube https://www.youtube.com/watch/3uma3JAqWx4 What is ENGAGEMENT MARKETING? What does ... https://www.youtube.com/watch/jVucEEn5VQs EP #18 The New Era of Customer and Brand ... https://www.youtube.com/watch/qqva5bIi7KU Smart Speakers | Brand Engagement Through ... https://www.youtube.com/watch/HjTTRoQ5vRQ The Future of Customer Engagement - YouTube https://www.youtube.com/watch/x7B78BUXe8Q The changing landscape of a consumer's brand ... https://www.youtube.com/watch/aWJ-49i8qb0 Brand Engagement = Social Media + Storytelling ... https://www.youtube.com/watch/Mum1mBg9K3Q Social media and brand engagement in deals - YouTube https://www.youtube.com/watch/UC-dYD2e4kg Sneak Peak: Customer Experience vs Customer ... https://www.youtube.com/watch/S8KYanVwtIw How to Grow Brand Engagement Using Social ... https://www.youtube.com/watch/RxZpx7EHN_4 Mike Boyd - Engagement & Brand Lead ... https://www.youtube.com/watch/nPakpY3YtvQ 6 Tips to engage your social media audience | 123 ... https://www.youtube.com/watch/x7iUALLyw5U What is ENTERPRISE ENGAGEMENT? What does ... https://www.youtube.com/watch/V0E5CdO72wE Webinar - Quantified Engagement: a new age in ... https://www.youtube.com/watch/RKqTihjpf_s Advanced analytics for effective consumer insights ... https://www.youtube.com/watch/S86WPz30Jjs Customer Engagement Activity by TATA Housing ... https://www.youtube.com/watch/tqgvJGFD_Yo Employee Engagement vs Employee Experience ... https://www.youtube.com/watch/KtHEaPyfhUI What is MEDIA ENGAGEMENT FRAMEWORK ... https://www.youtube.com/watch/AxLRfUvQR3Y Cognitive Customer Engagement Journey for ... https://www.youtube.com/watch/-izUXcT91f8"
Views: 2 MAIN BIG
URUP Consumer Engagement Software Intro
 
03:13
U R UP is an interactive platform that enables millions of your consumers to engage with your brand simultaneously, while giving you incredibly rich data, analytics and reports in real time. U R UP is the ultimate consumer engagement software, that uses experiential marketing to showcase your brand attributes, letting your consumers engage, re-engage and re-engage again. High levels of face time mean amplified brand education and a high recall factor. Watch the video to find out more!
Views: 3075 U R UP
TrialPay's Brand Engagement Platform
 
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TrialPay powers the largest social value exchange platform in the world. We connect brands with millions of actively engaged consumers across premier web and mobile properties, including the most popular social games on Facebook. Our real-time dynamic integration within the gaming experience makes our platform one of a kind, ensuring that your brand is in front of the right user at the right time. Users voluntarily and seamlessly interact with branded videos, surveys and mini-games through in-game ad placements, all while never leaving the gaming experience. This exclusive environment creates deep user engagement and guarantees brand safety. TrialPay works with leading companies across many industries, including software, social apps, retail, online services and more. For more information, please visit www.trialpay.com/go/brands.
Views: 1894 TrialPay
2. Increase brand engagement by 10% , Bonin Bough on RebelMouse
 
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Bonin Bough, VP of Global Media and Consumer Engagement, Mondelēz International, explains how RebelMouse can help develop a deeply engaged community and drive 10% increase in actual brand"
Views: 424 Paul Berry
Mike Harris - How Do We Get Customer Engagement With Our Company?
 
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http://www.findyourlightbulb.com Mike Harris, author of Find Your Lightbulb, discusses the importance of customer engagement. Mike created the world's first telephone bank , Firstdirect. He went on to create Mercury Communications as an iconic consumer brand and was Chairman of One To One, later T mobile. He went on to create the first ever internet only bank, Egg. Mike Harris Knows what it takes to build multi billion pound iconic brands. Now the CEO of Garlik you can find more from Mike Harris at http://www.findyourlightbulb.com
Views: 122 YourPerfectPitch
Six Tenets of a Successful Customer Engagement Strategy
 
01:01:13
This webinar provides best practices for customer engagement through data-driven marketing.
Views: 797 Teradata
How Social Media Has Impacted Customer Engagement - Customer Edge
 
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Social Media has had a significant impact on the way you sell to, market to, and serve your customers. Regardless of industry - from telecom to heavy machinery -- the competition for your audience's attention has never been higher, and the need to provide a differentiated experience has never been greater. The good news is that social channels that are creating the change are also providing a solution, helping you foster a dialogue with your customers to create meaningful engagement with your brand. However, this brings with it a whole set of new challenges. Do you have the tools to measure the impact of your engagement in those conversations? Can you scale to the demands of the social media channel in a cost-effective way? Are you harmonizing activities to have a consistent brand experience and provide customers with reliable service? Watch this webisode, as it will answer those questions, as well as help you understand: - How to engage with personalized social media, both in B2B and B2C situations. - How to involve influencers and advocates, and foster their growth. - How to learn from the best practices, and avoid the pitfalls and reactionary approaches. To learn more about the Customer Edge Community visit: http://tpni.co/nyuxpx
Views: 864 CustomerEdgeTV
Luxury Companies and Customer Engagement
 
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Research by Emanuela Prandelli, LVMH Associate Professor in Fashion and Luxury Management, suggests that high end companies should engage customers in the creation of less status-relevant products and in self-customization
Views: 500 UniBocconi
Mobile Customer Engagement - Easy with eGain
 
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Check out how you can better engage customers by using eGain to power your mobile app.
Views: 1789 eGain Channel
Consumer engagement with Neuronal Headset - Experiential event activation
 
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Sensorial experience through neuronal sensors that offer a new type of engagement with a contextual set up that gives products an even greater touch: mindcontrol. https://en.experiential.syscomdigital.ro E-mail: [email protected] Telefon: +4021.528.88.00 ____________________________ Syscom Digital, with its new division, is betting on digital experiential marketing & interactive retail and develops interactive digital devices in premiere in Europe. Our minds ‘speaks’ consumer interaction & brand engagement when it comes to interactivity and digital marketing; developing creative ideas and consumer interaction mechanisms focusing on results (sales) is our permanent target and the acquisition is a one way ticket for the consumers from online to the store, via memorable experience. The projects, the software and the hardware are developed in-house using special digital tools such as big dimensions touch displays, digital totems, interactive windows, tablets fleets and standard or AR mobile apps, Kinect using mechanisms, interactive projections, 360° video experiences. We also develop applications who run on info-kiosks designed for dynamic and personalized content, Touch Display Totems (TDT), digital instruments created for brand engagement in public zones, interactive projections which allow users to interact in real time with a projected image, VR glasses which bring strong sensations in front and place the user in the middle of the happenings, 360° photo carousels which offer offline visual experiences that finalize in online, and drones for marketing activation on a higher scale. Our full-service include, strategy and product interactivity consultancy, graphic design and content creation.
RFID Digital Consumer engagement device for Retail
 
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Every project is a step to a higher level. It is a matter of team work. Every client sets its goal and we deliver the way to reach that goal. https://en.experiential.syscomdigital.ro E-mail: [email protected] Telefon: +4021.528.88.00 Of course we do it sensational, we’ve got our experiential marketing way to make it so. We want to thank all our clients for a whole year of Brand Fan&Funland construction. Now that’s a team building we can invite you to! ____________________________ Syscom Digital, with its new division, is betting on digital experiential marketing & interactive retail and develops interactive digital devices in premiere in Europe. Our minds ‘speaks’ consumer interaction & brand engagement when it comes to interactivity and digital marketing; developing creative ideas and consumer interaction mechanisms focusing on results (sales) is our permanent target and the acquisition is a one way ticket for the consumers from online to the store, via memorable experience. The projects, the software and the hardware are developed in-house using special digital tools such as big dimensions touch displays, digital totems, interactive windows, tablets fleets and standard or AR mobile apps, Kinect using mechanisms, interactive projections, 360° video experiences. We also develop applications who run on info-kiosks designed for dynamic and personalized content, Touch Display Totems (TDT), digital instruments created for brand engagement in public zones, interactive projections which allow users to interact in real time with a projected image, VR glasses which bring strong sensations in front and place the user in the middle of the happenings, 360° photo carousels which offer offline visual experiences that finalize in online, and drones for marketing activation on a higher scale. Our full-service include, strategy and product interactivity consultancy, graphic design and content creation.
Branding a Lifestyle of Engagement: Chris Erb at TEDxCincy
 
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As Vice President of Brand Marketing for EA SPORTS, Christopher Erb is responsible for driving strategy and marketing for the EA SPORTS brand. Christopher oversees a cross-functional team that focuses on consumer marketing, licensing, brand identity, and brand partnerships. In addition, his team is responsible for partnership activation across franchises within the EA SPORTS label including Madden NFL, FIFA, Tiger Woods PGA Tour, NHL, NBA, NCAA, SSX, and Fight Night. His leadership within the entertainment industry has revolutionized the way EA SPORTS markets to their consumers by elevating video game releases to be bigger than highly anticipated film premieres. He pioneered applying the theatrical model of partnership and collaboration to video games which is now standard protocol within the industry. Christopher is responsible for transforming the annual release of the Madden NFL franchise into a summer event creating an unofficial start to the NFL season, and a designated placeholder on the official NFL calendar. His work includes partnerships with top global iconic brands such as Coca-Cola, Nike, Microsoft, Sony, McDonald's, Pepsi, Doritos, Mars and Budweiser. In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
Views: 12687 TEDx Talks
Consumer Engagement: A New Seat
 
03:44
New Marketing disciplines have emerged over time, as new channels of communication were developed. The first traditional advertising agency was established in 1852 to help brands generate awareness through channels like newspapers, eventually radio... and later television. As technology evolved, so did the need for more expertise. 1962 gave birth to direct marketing. Helping brands generate sales through channels like: telephone, mail, and catalogs. 1993 saw digital agencies join the marketing table to help brands navigate another new channel: the Internet. By 2001, web 1.0 gave way to web 2.0 and for the first time people could control what messages they let into their lives and which they shared with the world. People became their own channel. Historically, brands have sought expertise to effectively deliver messages across different communications channels. This new "consumer-driven" channel requires a new seat at the table. It's called... Consumer Engagement.
Views: 8037 Avi Savar
Digital Piano - Consumer Engagement tool
 
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• Device made for unconventional product activation • Provides the ability to expose the message to an extended audience • Suitable for large events • generates custom content • Generates interaction https://en.experiential.syscomdigital.ro E-mail: [email protected] Telefon: +4021.528.88.00 ____________________________ Syscom Digital, with its new division, is betting on digital experiential marketing & interactive retail and develops interactive digital devices in premiere in Europe. Our minds ‘speaks’ consumer interaction & brand engagement when it comes to interactivity and digital marketing; developing creative ideas and consumer interaction mechanisms focusing on results (sales) is our permanent target and the acquisition is a one way ticket for the consumers from online to the store, via memorable experience. The projects, the software and the hardware are developed in-house using special digital tools such as big dimensions touch displays, digital totems, interactive windows, tablets fleets and standard or AR mobile apps, Kinect using mechanisms, interactive projections, 360° video experiences. We also develop applications who run on info-kiosks designed for dynamic and personalized content, Touch Display Totems (TDT), digital instruments created for brand engagement in public zones, interactive projections which allow users to interact in real time with a projected image, VR glasses which bring strong sensations in front and place the user in the middle of the happenings, 360° photo carousels which offer offline visual experiences that finalize in online, and drones for marketing activation on a higher scale. Our full-service include, strategy and product interactivity consultancy, graphic design and content creation.
Why Customer Engagement Matters - Customer Edge
 
01:00:36
Since the inception of customer relationship management (CRM), the focus has been on brands and companies controlling the relationships they have with customers. But today, what we are witnessing is a paradigm shift: Customers have gained power in their interactions with businesses, and because of this power, they are fundamentally changing the rules of engagement. Organizations need to adapt their approach to ensure they offer their customers the best experience possible throughout their buying journey. What is customer engagement, and how must companies change to keep up with the evolving consumer? Customer engagement sounds overwhelming, difficult, and expensive so why bother? Are you asking yourself the right questions and adapting the right technology to help your company truly engage with your customers? Take the customer engagement test and join host Butch Stearns, to answer these questions and more with our panel of leading experts including: Breaking through to engage customers and weed out your competition, keeping up with ever increasing customer expectations throughout the buyer's journey, and the power of building brand advocates who become champions for your brand. To learn more about the Customer Edge Community visit: http://tpni.co/nyuxpx
Views: 296 CustomerEdgeTV