HERMES Boutique New Opening in Via Montenapoleone Milan by Fashion Channel
On October 14, was inaugurated in Milan, the new boutique of the French fashion house Hermès.
A corner of Paris in Milano as if unique atmosphere of the store at 24 faubourg Saint_Honoré in Paris had been magically duplicated in the heart of Quadrilatero, Milano's fashion district. It could not be anywhere else: via Montenapoleone 12 is the address chosen by french house for its new Milanese seat. It's a beautiful Neoclassic building which will give the store twice the space of its former via Sant'Andrea location, a total of 600 square metros including 488 square metros of sales area over two floors.
RDAI (Rena Dumas Architecture Intérieure) under the artistic direction of Denis Montel, is in charge of the creation and renovation of the spaces, as for all Hermès stores worldwide. It's as if the house's values have been transposed into architectural concepts: the respect for tradition and the contemporary taste for innovation, the simplicity and the obsessive eye for detail, the regard for craftsmanship and rigor in the choice of precious and exclusive materials.
In exhibition also a bicycle, in double versions, designed by the Maison, created to be unisex, sporty and for city. Two ultralight models, Le Flâneur d'Hermès and Le Flâneur Sportif d'Hermès, that integrate stylish and dynamic design, complete with seat in leather.
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