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PR 201 Pitching Journalists Pitch Newspaper Magazine TV Show Reporters TV Segments
 
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This is a follow up to Public Relations 101. In this 90 minute intensive class (webinar) you will learn how to get placements in your local and national newspapers, TV and magazines if you attend this webinar and how to pitch a reality TV show. Watch the entire 90 minutes: https://wellnessuniverse.learnitlive.com/class/9255/Public-Relations-201-Pitching-Journalists-with-Allison-Kugel - Review on how and where to locate targeted journalists - Necessary tools - When to send out press releases and where - When to send out media pitches and where - News story pitches, article pitches, television segment pitches, radio segment pitches, reality TV format pitches, expert pitches - The importance of email subject lines and pitch formatting - Journalist pitching etiquette "Fabulous webinar on Pitching Journalists. Allison's information was clear and thorough giving all attendees the knowledge to make their pitches effective. Thanks, Allison!" - Sharon Carne, 5 Star Review Allison was born in New York and has lived across America. She has represented high profile clients as a publicist, placed hundreds of articles in newspapers and magazines like UsWeekly, NY Times, People magazine, USA Today, Forbes, NY Post, Washington Post, InTouch Weekly, Life & Style Weekly, Bloomberg magazine, BusinessWeek, and has gotten her clients spots on Good Morning America, FOX News, CNBC, Hallmark channel, Bloomberg News, just to name a few! Bottom line, she knows how to get stories and people featured and will give you the secret sauce to do this for yourself!
Views: 1259 The Wellness Universe
How to Ace a PR Job Interview | Public Relations
 
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Watch more How to Work in Public Relations videos: http://www.howcast.com/videos/508036-How-to-Ace-a-PR-Job-Interview-Public-Relations Here are my top interviewing tips for gaining a job in the field of public relations. First impressions are important, and in PR you need to dress the part. Wear something fashionable, on-trend, chic and not too corporate, unless you're applying for a corporate PR position. But if you're applying for anything in entertainment, fashion and brands, it's important again to dress on-trend. The next thing is being prepared. Come to the interview with writing samples, a clip book of press that you've pitched and placed. Now, I know if this is an entry level position, you may not have these things yet. But the fact that you know about them and that they exist and that you know that that's what you're going to be doing once you gain that job in PR, be prepared. So, have a sample of the way that you write. Give an example of what a prospective client would be for you and the sections and the placements you would like to get for them. If you came in to an interview with me, and let's say you didn't have any experience but you knew that field of PR, and you said, "If this was my client, this would be the pitch that I would pitch for them, and this is the sections in the magazine that I would get them in," and give me an example in that interview I'd be sold. And no one has done it to me yet. Like I said, your Rolodex is everything. So, you're going to be asked in an interview, "Who are your contacts? Who are your media relationships? What celebrity publicists or celebrity managers do you have relationships with?" Come in with three to five strong contacts that you can say, "These people will help me in the position at your company," because again, it's about who you know. Also, be prepared to have a list of magazines, blogs, and newspapers that you read on a daily basis. Being that our job is to get our clients in the news, you need to know the news. So during the interview, I want you to tell your future employer, blogs, magazines and newspapers that you read on a daily basis and that you're up to date on what's current.
Views: 76255 Howcast
What Is a Magazine Media Kit? : Marketing & Advertising
 
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Subscribe Now: http://www.youtube.com/subscription_center?add_user=Ehowfinance Watch More: http://www.youtube.com/Ehowfinance A magazine media kit is a very specific collection of information with a very important purpose. Learn about a magazine media kit with help from a business communication coach and trainer in this free video clip. Expert: Di-Anne Di Re Bio: Di-Anne Di Re, founder of Media Resources Enterprise, is a business communication coach and trainer, a Public Relations, marketing, social media strategist, and a speaker. Filmmaker: Unknown Media Series Description: Marketing plays a very large role in how people use, experience and most importantly, discover the service or product that you provide. Get marketing and advertising lessons with help from a business communication coach and trainer in this free video series.
Views: 4534 ehowfinance
Alexa Chung: How PR Works & Normcore | S2, E2 | Future of Fashion | British Vogue
 
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How does PR work and who invented normcore? Alexa Chung continues to investigate some of the more interesting career trajectories in the fashion world as she meets Brian Phillips of Blackframe PR, and Greg Fong and Emily Segal of art collective turned trend forecasting agency, K-Hole. Subscribe to British Vogue►► http://po.st/SubscribeBritishVogue Series 1 Episodes: Episode 1: http://bit.ly/AlexaSeries2Ep1 Episode 2: http://bit.ly/AlexaSeries2Ep2 Episode 3: http://bit.ly/AlexaSeries2Ep3 Click Here For Series 2: http://po.st/TheFutureOfFashionS1 Vogue has dispatched contributing editor Alexa Chung to investigate the state of fashion today in her series The Future of Fashion. Alexa Chung will be talking to everyone from current fashion students to the heads of major design houses, via journalists, buyers and all the workers in between. Watch as Alexa Chung try to find out what the future holds for this multi-billion pound fashion industry; how the next generation will get fashion careers using all the tools available to them; and what the fashion landscape looks like in terms of sustainability and technology. CONNECT WITH BRITISH VOGUE Web: http://po.st/BritishVogueVideo Twitter: http://po.st/TwitterBritishVogue Facebook: http://po.st/FacebookBritishVogue Google+: http://po.st/GoogleBritishVogue Instagram: http://po.st/InstagramBritishVogue Pinterest: http://po.st/PinterestBritishVogue Newsletter: http://po.st/NewsletterBritishVogue ABOUT BRITISH VOGUE British Vogue is the world’s leading premium lifestyle and fashion entertainment channel. Weekly releases and brand new original programming including short films, series and in-depth documentaries, British Vogue’s channel is the ultimate destination for unprecedented access into the world of fashion, beauty and culture. Alexa Chung How PR Works & Normcore | SERIES 2 - EP.2 | Future of Fashion | British Vogue https://www.youtube.com/user/vogue
Views: 236978 British Vogue
Public Relations, Social Media and Personal Branding in 2019 w/ Jennifer Kaplan (TSIS #102)
 
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On this episode of The Skyler Irvine Show, Skyler sits down with Jennifer Kaplan, Owner and Founder of Evolve Public Relations and Marketing. Jennifer has owned her own public relations company for 14 years. Her clients range from restaurants, retailers, entertainment, real estate, medical, legal, global and international companies. She is a native of Arizona and grew up not far from the Renzler Media studio. Skyler and Jennifer talk about what it takes to be a successful business and the power of marketing and public relations in achieving business goals. They discuss the empowerment that social media has brought to people and businesses by creating easy access to the ability to market and brand their own ideas into successful businesses. They talk about what makes public relations more of an art than a science, talking about how “perception is reality”,something you will hear Jennifer say more than once and how you have the power to paint the picture that you want others to see or believe while maintaining an authentic and real feel. Skyler and Jennifer also talk about how important it is to sustain public relations and marketing beyond the start up or introduction of a new product or company and about how the new things are easy, anyone can handle the “new”, but beyond new is where you need to be creative. They discuss branding as being what people say about you and your company when you aren’t around, and marketing being what you say about yourself. Hear what they have to say about different public relation stunts, knowing your audience, and asking for opinions to prevent yourself from getting tunnel vision. Topics Included in Episode 102 -Marketing -Marketing v. Public relations -Status symbol of having a PR company -PR being more impactful then an advertisement on the TV or in a magazine -Importance of sustaining PR -Building partnerships -Where Jennifer sees the future of PR heading -People want to be able to measure the impact of their dollar -Quality v Quantity -Taking advantage of EVERYTHING -Establish a brand… then market that brand -Being willing and able to revamp at anytime -Snapchat Spectacles -IHOB -We all play the game… Are you playing it willingly or do you not even realize you’re playing the game? -Know your audience -There is such a thing as bad PR -Human beings are simple -Uber v Lyft -Coke v Pepsi -Always being honest -Asking others for their opinion Connect with Jennifer Kaplan @ Instagram: https://www.instagram.com/evolveprandmarketing/ Facebook: https://www.facebook.com/jennifer.kaplan.79 Website: http://www.evolveprandmarketing.com/ New Here? My name is Skyler Irvine. I am a serial entrepreneur and investor in Facebook and Apple. I am also the CEO of RenzlerMedia, a modern day digital marketing and content production company specializing in video and podcasting. I host Arizona's #1 Business Podcast #theSKYLERIRVINEshow, where I interview the best and smartest entrepreneurs, digital marketers, social media influencers, content creators and beyond. http://bit.ly/SkylerIrvinePodcast FAQ: All my Music is from art-list: https://artlist.io/Skyler-8714 YouTube Channel: http://www.youtube.com/c/skylerirvinetv Facebook: https://www.facebook.com/theskylerirvine Twitter: https://www.twitter.com/theskylerirvine SoundCloud: https://www.soundcloud.com/skylerirvine Web: https://www.skylerirvine.com
Views: 177 Skyler Irvine
What Skills Are Needed to Work in PR? | Public Relations
 
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Watch more How to Work in Public Relations videos: http://www.howcast.com/videos/508035-What-Skills-Are-Needed-to-Work-in-PR-Public-Relations There's a certain type of person that I know is going to be a great publicist. There are certain innate skills in someone that I think a publicist needs, and basically being social, being an innovative thinker, and loving and having a very vibrant social life. You need to be organized, but outgoing, not afraid to go up to that person in the party and introduce yourself. You need to not be afraid to talk about your client, and you're always pitching. A publicist, you're never off. So, the skills you need are just someone who is innovative, outgoing, and loves pop culture. Like I've said before, you need to have your finger on the pulse of everything sexy, hot and what is now, what is going on now. So I know you're going to be a good publicist if you know every magazine out there, the sections in the magazine. You know what's going on right now in the news. To sum it up, to be a good publicist is you're outgoing, you're popular, you're social, you have a head for business and you have your finger on the pulse of everything hot, hip, and news-worthy.
Views: 68667 Howcast
The Cover Story: The Ultimate Guide to Public Relations, Be a Great Messenger
 
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Producer & Editor: Aji Radhyantomo www.instagram.com/ajiradhyan Many Thanks to Content Team: Hendra Soeprajitno – Managing Editor Marketeers Sigit Kurniawan – Editor Marketeers M. Perkasa Al Hafiz – Reporter Marketeers Annisa Bella – Reporter Marketeers Ottyawan Firdaus – Layout/Designer Marketeers Many Thanks to Our Source: Agung Laksamana – Chairman PERHUMAS Prita Kemal Gani – Founder & Director London School of Public Relations Wanny Bhakti – Konsultan PR Putri Silalahi – Communications Manager Asia Pasific Instagram Laurentius Iwan Pranoto – Head of Communication & Event Asuransi Astra Wiwik Prihatini – Kepala Bagian Komunikasi Korporat Sekertariat Perusahaan PT Asuransi Jiwasraya (Persero) Rouli Sijabat – Head of Public Relation PT Toyota Astra Motor (TAM). Music From: Jingle Punks
Views: 358 Marketeers
#36, Public relation:- Concept and explaination (Mind your own business)
 
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class 12 business public relation concept and explaination mind your own business video 36 • Our books are now available on Amazon  Special Combo - Economics on your tips Micro + Macro - http://amzn.in/d/eSxj5Ui  Economics on your tips Macroeconomics - http://amzn.in/d/2AMX85O  Economics on your tips Microeconomics - http://amzn.in/d/cZykZVK • Official series of playlists  Class 12 complete course( in 1 day ) - https://www.youtube.com/playlist?list=PLlg2Ec6t76gDDDqfx2OE88w45mo6sWf90  Class 11 complete course - https://www.youtube.com/playlist?list=PLlg2Ec6t76gBcbJQ_esKn3f_RLiiIwCex  Case study series - https://www.youtube.com/playlist?list=PLlg2Ec6t76gAsIavzSMlKWtZJkXrez3Sf • Our other channels  Accounts adda - https://www.youtube.com/channel/UC8oozlFrNYYprZlYLmdRtgg  Economics on your tips - https://www.youtube.com/channel/UCUpHeFrAvoqcdGgl_W83x6w • In order to promote us and help us grow - Paytm on – 7690041256 • For sending your wishes and greetings Address - Gaurav Jain ( 7690041256 ) Shop number 23 , Paliwal pipe fittings navjyoti road, Kaiserganj Ajmer ( Rajasthan ) Pincode - 305001 #business #class12 #bst -~-~~-~~~-~~-~- "How to prepare for business exam | Class 12 board exam | preparation |" https://www.youtube.com/watch?v=HaW4qGVoJMw -~-~~-~~~-~~-~-
Views: 75287 Mind your own business
How to Get a PR Internship! | The Intern Queen
 
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Hi All! Welcome back to my channel. Summer application season is in full swing and I know a lot of the students that come to InternQueen.com are PR students all over the world so today I wanted to dedicate a video sharing my tips for landing that PR internship. If you're a PR student and want an internship this summer. Leave me a comment below telling where you want to intern! Hope you enjoyed this video! Let's keep in touch! You can find internships and read my blog at http://Internqueen.com For advice on post grad life and if you're in your first, second, or third job visit: http://LaurenBergerInc.com Facebook: http://on.fb.me/1kmYQgu Twitter: http://bit.ly/1MBZ3TC Instagram: http://bit.ly/1MPzxz3 Snapchat: InternQueen My books :) All Work No Pay: http://amzn.to/1Xi1wdF Welcome to the Real World: http://amzn.to/1MSuXja Email me (I do my very best to personally respond to each email): [email protected] Thanks for all your support! -Lauren Berger Intern Queen Song by Dion Roy. You can purchase it here: https://itunes.apple.com/us/album/intern-queen-song-feat.-lauren/id1051949230
Views: 10299 Lauren Berger
Edward Bernays - Father of Modern Propaganda / Public Relations - Abby Martin w/ Mark Crispin Miller
 
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Father of modern propaganda/public relations: Edward Bernays - Abby Martin with Mark Crispin Miller. Edward Bernays was an Austrian-American pioneer in the field of public relations and propaganda, referred to in his obituary as "the father of public relations". Bernays was named one of the 100 most influential Americans of the 20th century by Life magazine. He was the subject of a full length biography by Larry Tye called The Father of Spin (1999) and later an award-winning 2002 documentary for the BBC by Adam Curtis called The Century of the Self. Mark Crispin Miller is professor of media studies at New York University, and the author of the book: Fooled Again, How the Right Stole the 2004 Elections. He is known for his writing on American media and for his activism on behalf of democratic media reform. His books include Boxed In: The Culture of TV, Seeing Through Movies, and Mad Scientists, a study of war propaganda. Abby Martin is an American journalist and presenter of The Empire Files, an investigative news program on the satellite network teleSUR English and YouTube. She was formerly the host of Breaking the Set on the Russian network RT America, working from the Washington, D.C. bureau. Before hosting her own show, she had worked for two years as a correspondent for RT America. Subscribe to this channel - http://www.youtube.com/c/ProperGander Proper Gander on Minds.com - http://www.minds.com/Joelsee Join Minds.com today: https://www.minds.com/register;referrer=Joelsee Proper Gander on Facebook - http://www.facebook.com/aProperGander PayPal donations welcome. Click here: http://goo.gl/FxXWYQ As always, use this info to gather more info. Edward Bernays - https://en.wikipedia.org/wiki/Edward_Bernays Mark Crispin Miller - https://en.wikipedia.org/wiki/Mark_Crispin_Miller Abby Martin - https://en.wikipedia.org/wiki/Abby_Martin The manipulation of the American mind: Edward Bernays and the birth of public relations - http://theconversation.com/the-manipulation-of-the-american-mind-edward-bernays-and-the-birth-of-public-relations-44393 Propaganda in a Democracy - https://www.dennislewis.org/articles-other-writings/articles-essays/propaganda-in-a-democracy/ Top 10 Pieces of Modern Day Propaganda in Society - http://www.wakingtimes.com/2017/06/30/top-10-pieces-modern-day-propaganda-society/ 50 Powerful Examples Of Visual Propaganda And The Meanings Behind Them - https://www.canva.com/learn/examples-of-propaganda/ Top 7 Pieces of Modern Day Geopolitics Propaganda - https://wakeup-world.com/2017/07/04/top-7-pieces-of-modern-day-geopolitics-propaganda/ Media's Use of Propaganda to Persuade People's Attitude, Beliefs and Behaviors - https://web.stanford.edu/class/e297c/war_peace/media/hpropaganda.html American propaganda during World War II - https://en.wikipedia.org/wiki/American_propaganda_during_World_War_II U.S. Propaganda Is Embarrassingly Bad (And Why It Matters) - http://www.zerohedge.com/news/2017-04-17/us-propaganda-embarrassingly-bad-and-why-it-matters World War I propaganda posters - http://www.learnnc.org/lp/editions/ww1posters 13 Advertising / Propaganda Techniques - https://prezi.com/qn1l7dptfqbc/13-advertising-propaganda-techniques/ Commercial advertising as propaganda in World War One - https://www.bl.uk/world-war-one/articles/commercial-advertising-as-propaganda What is the difference between advertising and propaganda? - https://www.quora.com/What-is-the-difference-between-advertising-and-propaganda Fake News, Propaganda and Threats to Journalism - https://www.globalresearch.ca/fake-news-propaganda-and-threats-to-journalism/5570761 Video attributions - Creative Commons videos used to make this video: DR. EDWARD BERNAY THE FATHER OF PROPAGANDA AND MIND MANIPULATION! - https://www.youtube.com/watch?v=V8GHK1FWNeo Jeff Rense & Texe Marrs - Pioneers of Propaganda - https://www.youtube.com/watch?v=eN5dltpGTmg Propaganda Invented In the U.S.A - https://www.youtube.com/watch?v=myYkDn50yxk Celuis room temp (Initiate Dream Sequence NOW) - https://www.youtube.com/watch?v=0dvzot5JKsE
Views: 5680 Proper Gander
Storytelling Makes Public Relations Moments Last
 
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About Kindra Hall (https://kindrahall.com/) -------------------------------------------------------------------- Kindra knows the challenges executives, top performers and brands experience as they try to capture attention in a crowded marketplace. Kindra is former Vice President of Sales for a multi-million dollar enterprise, national champion storyteller, 2014 Storytelling World Award recipient, a former board member of the National Storytelling Network, and she earned her Master’s Degree in Organizational Communication and Management conducting original research that examined the role of storytelling in organizational socialization. Kindra has been seen in Glamour Magazine, Success Magazine and Entrepreneur.com and has worked with innovative brands like ConAgra, Stryker and Rodan & Fields to use the irresistible power of storytelling to capture attention and connect in a distracted marketplace. Kindra has become a conference favorite for her clients who invite her back for consecutive annual events. Her presentations include revealing research, eye-opening case studies and, of course, stories attendees will remember and retell long after the event ends. Audiences leave inspired and motivated to apply Kindra’s actionable content. Transcript (https://kindrahall.com/resilience-storytelling) ---------------------------------------------------------------------------------------------------------- It was Thursday, September 7, 2017 and the people of Florida were bracing themselves as Hurricane Irma barreled toward the coast. A local news station was on site at an Orlando Lowe’s as people rushed to claim essential supplies. There, luck was on the side of Ramon Santiago, who was able to snag one of the cherished few generators left in the store. As he made his way to check out, Mr. Santiago saw a woman crying. The woman, Pam Brekke, had been hoping to purchase a generator for her father, in order to power his oxygen. She was next in line, but it was too late. Lowe’s was out of generators and Pam was out of options. Seeing her tears, Ramon insisted she take the one he’d been about to purchase. Pam was overwhelmed with gratitude. Later that afternoon, when another generator became available, a Lowe’s store manager thought of Santiago’s kindness and, in the ultimate fairy-tale ending, provided Santiago with a generator free of charge. The picture of Brekke and Santiago embracing in the middle of Lowe’s quickly gained steam online, illustrating the power of kindness in the middle of disaster and for a few moments, was a bright spot in an otherwise stormy week. Now that is an awesome story… a perfect PR moment. A true moment of heroism, humanism, good people doing good things for good people. But there’s a problem with that story… In the world of social media and the constant addiction to content (it is king afterall), that story was told, lived its typical PR cycle, and like yesterday’s newspaper is out with the trash and otherwise forgotten. For a society that’s so obsessed with sustainability and eager to reuse – why is it that we toss important stories the second the limelight fades? Moments like these are happening every day inside companies big and small; stories of businesses, employing humans, who go out of their way to serve other humans. Yeah, maybe the stakes aren’t as high as a hurricane and maybe the news crew isn’t there to catch it on film… But overlooking these stories means missing HUGE opportunities, both internally and external to communicate on a very intimate level and in a memorable way, the essence of who you are. Here are three quick tips for seizing these powerful story opportunities. First, develop a system for cultivating these frontline stories. Start weekly meetings with front line stories. Create an email address where supervisors and/or team members can send stories in. Your goal is to make it convenient for employees to share stories quickly and efficiently. Second, tell these stories on the inside as well as to the outside. It’s tempting to take all your stories and push them out to the public. However, telling them internally has its advantages too. Keeping team members engaged, hiring great talent – both of these modern business challenges can be addressed with sharing stories OF your team WITH your team. Last. Tell these stories without any hope of return. Your first inclination might be to use a human-interest story to sell products or boost your company’s image. Though a story certainly has the ability to do that, it should not be your first objective. Tell these stories with the primary goal of authentically sharing and illustrating what matters to the company and to connect on a human level with customers, employees, and other stakeholders. So stop. Right now. Reach out to a colleague, an employee, a team member… and ask them about a time when they saw someone within your company going above the call of duty for a customer.
Views: 1194 Kindra Hall
Cubes: Ogilvy Public Relations
 
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Ogilvy Public Relations graciously opened its doors to the MediabistroTV crew, letting the team run wild through the red and white themed former chocolate factory that's been renovated to house all of the Ogilvy properties. Kimberly Ryan played host in showing off the clean open concept space where Ogilvy Public Relations staffers do their relating with the public under the guidance of late founder David Ogilvy who reminded everyone to "Tolerate Genius."
Views: 28929 Mediabistro
Propaganda, Public Relations, Marketing, and Advertising - Ivy Lee and Edward Bernays
 
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Propaganda, Public Relations, Marketing, and Advertising: Ivy Lee and Edward Bernays Propaganda has been around basically since the dawn of man in one form or another. But when it comes to modern propaganda, there are a few names that stand out. This documentary focuses on the origins of modern propaganda, and the practical applications. Ivy Ledbetter Lee was an American publicity expert and a founder of modern public relations. (The term Public Relations is to be found for the first time in the preface of the 1897 Yearbook of Railway Literature). He is best known for his public relations work with the Rockefeller family. His first major client was the Pennsylvania Railroad, followed by numerous major railroads such as the New York Central, the Baltimore and Ohio, and the Harriman lines such as the Union Pacific. He established the Association of Railroad Executives, which included providing public relations services to the industry. Lee advised major industrial corporations, including steel, automobile, tobacco, meatpacking, and rubber, as well as public utilities, banks, and even foreign governments. Lee pioneered the use of internal magazines to maintain employee morale, as well as management newsletters, stockholder reports, and news releases to the media. He did a great deal of pro bono work, and during World War I, he became the publicity director for the American Red Cross. Edward Louis James Bernays was an Austrian-American pioneer in the field of public relations and propaganda, referred to in his obituary as "the father of public relations." He combined the ideas of Gustave Le Bon and Wilfred Trotter on crowd psychology with the psychoanalytical ideas of his uncle, Sigmund Freud. He felt this manipulation was necessary in society, which he regarded as irrational and dangerous as a result of the "herd instinct" that Trotter had described. Adam Curtis's award-winning 2002 documentary for the BBC, The Century of the Self, pinpoints Bernays as the originator of modern public relations, and Bernays was named one of the 100 most influential Americans of the 20th century by Life magazine. Subscribe to this channel - http://www.youtube.com/c/ProperGander Ivy Lee wiki - https://en.wikipedia.org/wiki/Ivy_Lee Edward Bernays wiki - https://en.wikipedia.org/wiki/Edward_Bernays Public Relations Campaigns of Edward Bernays - https://en.wikipedia.org/wiki/Public_relations_campaigns_of_Edward_Bernays Edward Bernays - http://pr.wikia.com/wiki/Edward_Bernays Ivy Lee - http://pr.wikia.com/wiki/Ivy_Lee Ivy Ledbetter Lee - http://www.britannica.com/biography/Ivy-Ledbetter-Lee Public Relations Through Time - http://www.ipr.org.uk/public-relations-through-time.html Psychoanalysis Shapes Human Culture - http://www.apa.org/monitor/2009/12/consumer.aspx Freud's Nephew and the Origins of Public Relations - http://www.npr.org/templates/story/story.php?storyId=4612464 Propaganda Quotes by Bernays - https://www.goodreads.com/work/quotes/481391-propaganda The Iraq War and the Power of Propaganda - http://nationalinterest.org/node/5887 Media Propaganda in the War on Iraq - https://pages.gseis.ucla.edu/faculty/kellner/papers/mediapropaganda.htm War Programming - http://www.jstor.org/stable/4121509?seq=1#page_scan_tab_contents Freud's Nephew and Public Relations - https://www.psychologytoday.com/blog/sex-drugs-and-boredom/201002/freuds-nephew-and-public-relations Edward Bernays - Propaganda - http://smellslikehumanspirit.com/edward-bernays-propaganda As always, use this info to gather more info.
Views: 8765 Proper Gander
How to Organize a Launch Party | Public Relations
 
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Watch more How to Work in Public Relations videos: http://www.howcast.com/videos/508065-How-to-Organize-a-Launch-Party-Public-Relations A launch party is a party to celebrate the launch of something new, be it the launch of a new album, be it a new product, a new website, a magazine. It's a way to create buzz and create recognition for something new that's entering the marketplace. It's a great tool to use when you want to get the word out of something to a mass amount of people. Create an exclusive party, an invite-only full of celebrities and cool DJs and performances, all around something that's launching. Because our world is so celebrity-driven. So if you take something new that's launching and pair it up with a celebrity, it's a win/win. Because you're going to get media coverage, you're going to get that celebrity stamp of approval and you're going to get people identifying the brand with that popular celebrity and it creates for a successful launch.
Views: 1879 Howcast
Getting the Press to Cover Your Event | Public Relations
 
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Watch more How to Work in Public Relations videos: http://www.howcast.com/videos/508064-Getting-the-Press-to-Cover-Your-Event-Public-Relations To get press to cover your event, you need to have something press-worthy, so simply start there. If it's a product launch, that may not be enough. You need to have something that is going to make it press-worthy. Be it a really cool DJ (but a celebrity DJ), or be it a celebrity host, or be it a really cool performance. There's got to be something press-worthy to even get the press engaged to even want to cover it. Once you get that press-worthy element, it's time to notify the press. The best way to notify the press is by sending out a media alert. Basically, the media alert is a who, what, when, where, why, and why they need to cover it. There's two ways of getting press to cover your event. Press to cover your red carpet, and they stay out on the red carpet. Then there's the press that you want to come inside, observe the party, and write about the party, the event. Once you've gotten that press-worthy element, which is like your headliner or your host or your cool DJ that goes along with whatever product you're launching or event you're doing or magazine or whatever it happens to be, then you also want to supplement the crowd with other celebrities. You want to get other celebrity guests in the room. You can use this press-worthy event that you've already crafted and send out an invite to get other notables in the room. Then, when you want to reach out to your red carpet to fill that with media and press, you send them a media alert that says who's going to be there, who's going to be walking the carpet, who they're going to get to talk to, who they're going to get to photograph. Another way to get press for an event is to know the writers that write about events, the party pages, the gossip reporters. Those are the people that you let inside and let them observe and write about the event.
Views: 2190 Howcast
Damage Control: Using Public Relations to Make the Best of a Bad Situation
 
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When a company gets a bad reputation, public relations professionals go into crisis management mode. In this Full Sail University panel, industry experts explain the art of the spin -- how an expert PR department or professional can take a negative situation and improve upon it. Panel: Amy Burrows Course Director, Strategic Internet Public Relations Steve Helling Author/Staff Writer, People magazine Elizabeth Neff Course Director, Music Business Marketing Sandra Krasa Course Director, Social Media Metrics and RIO/Innovation Public Relations Tools and Resources David Painter Course Director, The Online Media Room/Event Marketing and Production Learn more at http://w.fullsail.edu/fspublicrelations
Views: 2147 Full Sail University
Prabal Gurung PR Coordinator Calypso Lawrence - Fashion at Work - Teen Vogue
 
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Wondering how to get a job in PR with one of the industry’s most talked-about designers? Follow Calypso Lawrence's lead. In this video, spend a day in the life of the 25-year-old Prabal Gurung PR coordinator, and afterwards, keep up with her work at @prabalgurung! Still haven’t subscribed to Teen Vogue on YouTube? ►► http://bit.ly/tvyoutubesub ABOUT TEEN VOGUE Fashion, beauty tips, celebrity style, pop culture, videos, and more—everything you need to be ahead of the trends. Fashion starts here. Prabal Gurung PR Coordinator Calypso Lawrence - Fashion at Work - Teen Vogue
Views: 127261 Teen Vogue
Proffitt PR Offers Public Relations, Strategic Marketing, Social Media & More
 
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During the Destin Chamber's June 2016 Destin Business Forum, host and Chamber President and CEO Shane A. Moody, CCE, FCCP, interviews Jessica Proffitt Bracken, president and founder of Proffitt PR. Proffitt PR is a boutique consulting firm, specializing in a wide range of services, including public relations, strategic marketing, social media, advertising, community relations, creative services, branding and identity, digital marketing, event planning, sponsorships, and more. Bracken and her award-winning team represent a broad range of clients in a variety of industries throughout the Emerald Coast. Proffitt PR has worked with and represented more than 100 companies internationally, nationally, regionally, and locally in a variety of industries, ranging from regional shopping centers to local small businesses. Initially recognized as a Best New Business in 2012 by the readers of Destin Magazine, Proffitt PR has been honored as the Best Public Relations Firm every year since. In 2016, Proffitt PR was voted Best Event Planning Firm and Best Public Relations/Advertising Firm by the readers of Emerald Coast Magazine and most recently won Finest Public Relations and Ad Agency by the readers of Northwest Florida Daily News. Proffitt PR offers a customized approach for its clients. It recently celebrated five years in business and opened a new office in The Market Shops, at the entrance to the Sandestin Golf and Beach Resort. The foundation of Proffitt PR is the local community and giving back. It often incorporates charities into its grand openings, client events, and promotions. Proffitt PR employees volunteer once per month at local non-profits, including Food for Thought Outreach, Alaqua Animal Refuge, Choctawhatchee Basin Alliance, and Habitat for Humanity. Some of its upcoming events include the following: - Ruth’s Chris cancer benefit for Cheryl Hodges – Monday, June 20 - Bloody Mary Festival – Saturday, October 1 - Century 21 Blue Marlin’s 2nd Charity Golf Tournament – Friday, October 7 Visit the new office at 9375 Emerald Coast Pkwy. Unit 24, in Miramar Beach. For details, please call (850) 460-7777 and www.proffittpr.com.
How To Excel In PR (जनसंपर्क में उत्कृष्टता ) By Rajesh Aggarwal
 
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For more Inspirational & Motivational speeches, SUBSCRIBE to Channel here: https://goo.gl/pU1fjd Rajesh Aggarwal is known as Motivational Speaker & Life Coach. He is working in the field of Personal Development since 1994. For his contribution in the field of Education, he has been conferred with the "Best Trainer Award" by the Education Minister of New Delhi. Business Today - leading corporate magazine has referred him as "Dr. Destiny".Every year Rajesh addresses many thousand people from all walks of life - whether private or public sector, NGOs , Small and medium Entrepreneurs, Professionals, School & College students, Govt. Officers, Teachers, Doctors and many more. His motivational videos are keenly watched in 92 countries worldwide through YouTube. Rajesh Conducts seminars and workshops on Goal Setting, Structured life style, Public Speaking, Financial & Emotional success, Communication & Relationship skills, Leadership quality, Time Management and pressure handling skill. He firmly believes that-"Success depends more on attitude rather than talent". --------------------------- Suggested Videos --------------------------- Best MOTIVATIONAL & INSPIRATIONAL Stories in HINDI: https://goo.gl/MiPhA7 From ZERO To HERO | TIPS On Turning FAILURE To SUCCESS: https://goo.gl/QEV74y SEMINAR FOR SUCCESS: https://goo.gl/Qtd0to MOTIVATIONAL Tips For STUDENTS: https://goo.gl/sCGzWm "UTHO JAGO" WITH RAJESH AGGARWAL ON PRAGYA TV: https://goo.gl/gjidgR --------------------------- Website & Social Media --------------------------- Website - https://www.rajeshaggarwal.in Facebook -’ https://www.facebook.com/rajeshaggarwal.rebirth Twitter - https://twitter.com/rajesh_rebirth Google+ - https://plus.google.com/113334179209174218655
Views: 33456 RAJESH AGGARWAL
How I Got My Job - Fashion PR | Sarah-RoseGoes...
 
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Interested in working in Fashion PR? I sat down with my friend Hanna to find out more about how she got into the fashion industry and what her daily routine involves... OTHER PLACES TO FIND ME ON THE INTERNET: Blog: www.sarahrosegoes.com Email me: [email protected] Instagram: @sarahrosegoes Twitter: @sarahrharrison Snap Chat: SarahRoseGoes
Views: 10973 Sarah-Rose
PR Like a Boss:  Jessica Erickson at TEDxAthensSalon
 
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Jessica Erickson Managing & PR Director - Four Sektor & siliconallee.com Managing Director at Four Sektor responsible for the PR branch. She secures press coverage in the US, Europe and Asia for Berlin-based startups. Jessica builds successful and meaningful relationships with consumers, business partners, potential investors and other industry influencers. As a Sandboxer member, she interacts with a large community of extraordinary young achievers across the globe. And as a founder of an all-women tech group called Berlin Geekettes, she curates the blog, coordinates monthly meet ups and connects women from all different areas of tech expertise. She also writes blog posts and organizes startup presentation events and workshops across Europe. She strives to connect with like-minded people, enjoys exchanging ideas and is pushing for a stronger startup community in Berlin. Prior to joining Four Sektor, Jessica worked for a variety of other startups in NYC and Berlin after completing her Masters in Media and Communications at the London School of Economics. About TEDxAthens TEDxAthens is a world-class conference about Innovation, Creativity and Ideas based in Athens, Greece. TEDxAthens is one of the very first TEDx events worldwide -consequently the first TEDx event in Greece- and started in May 2009. TEDxAthens seeks to develop and leverage the TED experience at a regional level, bringing together innovators and inspirational speakers, shakers, makers and breakers.
Views: 13302 TEDx Talks
Game On Magazine interviews Liezel van Rensburg, Public relations Officer Jumping Kids
 
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Liezel van Rensburg, Public relations Officer at Jumping Kids, with her thoughts on Ntando Mahlangu
Views: 232 GAME ON MEDIA
Motorcycle Club Public Relations Course Lesson 1
 
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Hey, thanks for supporting the channel. Please Check out my new podcast The Dragon's Lair Motorcycle Chaos! New Episodes on Mondays and Fridays! https://www.spreaker.com/show/the-dragons-lair-motorcycle-chaos --~-- Black Dragon National President teaches lesson 1 in his free Motorcycle Club Public Relations course. http://www.sergeantatarmsbible.com http://www.prospectsbible.com http://www.mcprosbible.com http://www.prospectsbibleforwomen.com
Read More. Think More. | Alisha Rajpal | TEDxYouth@OIS
 
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The way we read books says a lot about our intelligence! However, we seem to be losing the art of reading as we have found many alternatives for it. Alisha explains how reading expands the boundaries of our thinking, ignites our imagination and develops our personality. Alisha Rajpal is a freelance copywriter and writer in J. Walter Thompson Worldwide, Youth Incorporated and The Fashion Enterprise. Being incredibly skilled in social media marketing, magazines and public relations, Alisha has experience with a variety of roles in the writing industry. Since graduating from Marymount Manhattan College in 2014, Alisha has also interned with several companies such as Verve Magazine India, Tommy Hilfiger, Club 21 UK, etc. She took on the role as a Marketing and Sales executive for Reliance Entertainment Talenthouse India for 2 years, and later worked as an Associate Producer for Q.E.D films. Alisha Rajpal is a freelance copywriter and writer in J. Walter Thompson Worldwide, Youth Incorporated and The Fashion Enterprise. Being incredibly skilled in social media marketing, magazines and public relations, Alisha has experience with a variety of roles in the writing industry. Since graduating from Marymount Manhattan College in 2014, Alisha has also interned with several companies such as Verve Magazine India, Tommy Hilfiger, Club 21 UK, etc. She took on the role as a Marketing and Sales executive for Reliance Entertainment Talenthouse India for 2 years, and later worked as an Associate Producer for Q.E.D films. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
Views: 25937 TEDx Talks
Was ist Public Relations?
 
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https://www.spasslerndenk-shop.ch, Was ist Public Relations?
Views: 8294 MariusEbert
How to Use Public Relations to Increase Sales for Small Businesses
 
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www.fanaticsmedia.com Guests • Lara Miller • Matt Villano • Ed Zitiron In this episode you'll learn: What do Startups have to do differently to get PR? What specific things do small businesses need to do to get covered? The best PR campaigns you’ve seen How do you measure ROI on PR? -~-~~-~~~-~~-~- Don't miss this one! "Ep 7: How to Get 70 Million Views on Facebook" https://www.youtube.com/watch?v=fkpZ6r-MKt4 -~-~~-~~~-~~-~-
Views: 6816 Fanatics Media
What Is Spin In Public Relations
 
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A 360 degree approach to public relations the new spin doctors journalism, relations, and david miller. The the spin doctor an alternative model of public relations behind is online magazine for pr spin? 12 shiny new tactics to avoid coach6 tips spinning a nightmare investopedia. Pr the dark history of spin and its threat to genuine news. Public relations versus propaganda is it a pr spin hotwire prc. Pr and spin scripturient ian chadwick. Spin, in the context of public relations (pr), marketing and journalism, is selective assembly fact shaping nuance to support a particular view story. What is propaganda? The word gets thrown around easily by people who obviously mean anything we dislike or 13 apr 2008 today it called public relations, a term invented early spin doctors when propaganda got bad name. Techtarget definition spin in public relations url? Q webcache. Spin (propaganda) wikipedia. Is it a pr spin or propaganda? What's the difference between and there any at all? . Can honesty co ask a stranger in coffee shop what comes to mind when she thinks of public relations, and chances are will say something along the lines 'spin' or relations versus propaganda. Join our vip mailing list. In doing so, pr is bringing about the death of genuine news. 18 mar 2011 as my colleague gini dietrich does so well in her spinsucks blog, the 'fight against destructive spin' becomes a constant battle for pr pros as pr and social media now collide, the challenge for earnest practitioners is this influencing without engaging in a bullying spin mentality. All rights though it has been said that there is no such thing as bad press, little doubt many organizations have on the receiving end of press 7 jun 2010 jason falls asks if public relations spin to blame for group think and social media could save us from most effective pr professionals today are true doctors general practitioners with an ability take a 360 degree approach their businesses (pr) expanding increasingly significant feature conflict, understanding routine domestic propaganda or rather. 10 aug 2017 what is public relations is a common question because not even the pr because of the work we do at spin sucks, i have the privilege of 8 feb 2013 propaganda, pr and spin. What is spin (pr, marketing)? Definition from whatis. Is public relations spin doctoring killing independent thinking? . 2002 2015 spin public relations. To spin or not to public relations just the zone ereleases. Googleusercontent search. Email spintransparent made with in santa monica, california. What is public relations? A spanking new definition spin sucks. Spin (propaganda) wikipediapublic relations spin (public relations) youtube. 12 new pr spin tactics you should know but avoid. Have you heard about the latest pr spin techniques? No? You're to learn 12 shiny new spintransparent. Blurring the lines between spin and journalism even further is editorial intelligence, launched by julia hobsbawm this article suggests that doctor a n
Views: 121 Your Question I
Kendall Jenner, VOGUE Magazine and Doing the Impossible in PR
 
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In this video from Entrpreneur Network partner, C1 Revolution, Fallon Ryan explains the importance of being aggressive with what you want to achieve and never taking no for an answer. Her passion and hustle has allowed her to land placements for Lana Jewelry in magazines like Vogue, Harper’s Bazaar, and Glamour. Subscribe to C1 Revolution: https://www.youtube.com/channel/UClLmCafzvMVTQmF8PsAMORg Learn more about Entrepreneur Network: http://entrepreneurnetwork.com Watch more videos at: http://www.entrepreneur.com/video Follow Us On Twitter: https://twitter.com/entrepreneur
Views: 1565 Entrepreneur
Scientology's Public Image Policy
 
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This week, I am taking a close look at a specific Hubbard policy on public relations called "Public Image" from 1969. This policy launched Freedom Magazine, CCHR and maybe had a part in the genus of Narconon as well as many other PR stunts the church has pulled over the years. In this video, I also take a close look at Scientology's relationship with psychiatry since it's at the very heart of the policy. Enjoy! #Scientology #PublicRelations #DavidMiscavige Scientology & Mental Illness playlist: https://www.youtube.com/watch?v=QEpxPBj79Ks&list=PLGrPM1Pg2h73bHq0_VpVh2X6PFS3WMErE Tony Ortega article: https://tonyortega.org/2018/01/15/joy-villas-former-manager-scientology-destroyed-everything/ SHOP FOR CRITICAL MERCHANDISE http://shop.spreadshirt.com/chrisshelton For a list of the questions asked, visit my blog at http://mncriticalthinking.com My book, Scientology: A to Xenu, is available here: Paperback: https://goo.gl/yYIl2t Kindle edition: http://goo.gl/K51ySi Audio edition: http://goo.gl/1yvlYS If you can't or don't want to comment here but have a question you would like to ask me, you can also email me at [email protected] Subscribe to my podcast at http://sensiblyspeaking.com or on iTunes at https://goo.gl/1QDUHS Please consider supporting this channel and helping me to offer more and better content. Patreon: http://patreon.com/chrisshelton Click the blue Support button here: https://goo.gl/vHgSoE Click the PayPal button here: https://goo.gl/A4coS4
Views: 6033 Chris Shelton
Sylt - Der Film
 
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Werner Kreis live aus Sylt About Werner Kreis is an seasoned public relations professional with a passion for the travel and meeting industry, which is expressed in his role at Meeting Consult International division. At MICE-Contact.com he is Editor-in-Chief and also responsible for developing cost-effective and creative public relations and marketing strategies. Member of CIMPA, Certified International Meeting Planners Association Member of International Meeting Professionals Association Member of International Travel Writer Alliance Member of TIA Travel Industry Association of America Pacific Asia Travel Association (PATA) Member of ABT Association of Business Travellers Member of STB Seminar-und Tagungsbörse, Germany Member of Green Globe 21 MICE-Contact.com a division of Meeting Consult International and Member of MC International Media Group is an independent media and PR magazine dedicated to the international meeting industry and business travel market and provides the largest email distribution for the MICE industry worldwide. MICE-Contact.com breaks news and top stories online and through targeted email alerts. The weekly 'MICE Business Travel News' is now subscribed by more than 78,000 MICE executives, key buyers and journalists aroung the globe. MICE-Contact cooperates closely with a number of organisations and we are represented at all major trade fairs around the globe and exclusively cover the newest trend and events.
Views: 72313 MICE-Contact Magazine
Shri P. Narahari, IAS [ Commissioner, Public Relations & Aviation, MP ]
 
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Excellent Contribution Award for his unique socio-economic developmental initiatives in the state of Madhya Pradesh.
Views: 65 gfiles Magazine
Telekinetic Coffee Shop Surprise
 
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What if telekinesis was real? How would you react? Our hidden camera experiment captures the reactions of unsuspecting customers at a New York City coffee shop as they witness a telekinetic event.
Views: 70553526 CarrieNYC
Church of Scientology and the Atlantic Magazine Fiasco
 
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Fascinating story, Scientology deceptively tries to BUY good Public relations ~~ they made an AD look like Atlantic magazine journalism. Praising David Miscavige as a leading figure of our age ! The flap was gigantic. The President of Atlantic Magazine was gotten out of bed at 11pm to pull the shameful CULT advertising down. Read more ~ http://www.slate.com/blogs/the_slatest/2013/01/15/the_atlantic_scientology_magazine_yanks_sponsored_content_after_outcry.html Radio Podcasts http://www.survivingscientologyradio.... Follow me on Facebook - https://www.facebook.com/karendelac Follow me on Twitter - https://www.twitter.com/KarendlaCariere Follow me on Google+ - https://plus.google.com/u/0/b/1019218... Category Nonprofits & Activism License Creative Commons Attribution license (reuse allowed) Remix this video
Views: 10924 SurvivingScientology
Finweek: The art and science of public relations
 
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A politician is often only as strong as his best spindoctor. In this edition of Finweek: Money Matters our panel discusses the art and science of public relations and the role of public relations in the local economy.
Views: 156 Finweek Magazine
How to Send Successful PR Pitches
 
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I write for Inc, Forbes and many other places and have received 10k pitches in the last few years. Because I’m listed on a few PR directories/platforms I receive 100+ pitches a day and all but 5 email pitches total have been bad..actually horrible!! On the other side, I’m a content marketer and actually sent quite a few pitches myself. In fact that’s how I got to write for those large publications in the first place 😃. Here’s what I’ve learned: 1. SHORT emails with clear CTA 2. Know who you’re talking too A. What did they do for fun last Saturday night B. Entrepreneur, staff writer, etc 3. Build rapport on social media first 4. Build a relationship. Quote: The best to plant a tree is 20 years ago 5. Help them, find stories and angles that would give them a win 6. No embargoes or press releases..no body cares 7. If you think your X% open, reply or success rate is..it’s not. Think about the people you pissed off. 8. Follow up!!! ---------------------------------------------------------------------------------------------------------------- Sujan Patel is the co-founder of Web Profits, a growth marketing agency helping companies leverage the latest and greatest marketing strategy to fuel their businesses. Sujan has over 14 years of internet marketing experience and has led the digital marketing strategy for companies like Salesforce, Mint, Intuit and many other Fortune 500 calibre companies. Sujan contributes weekly columns for Inc, Forbes and Entrepreneur. He is also a prolific public speaker, delivering keynotes at events like SaaS North, Startcon, and Growth Marketing Conference. Find Sujan here: Web Profits (we help companies grow): https://webprofits.agency/ Pick (Schedule meetings without the back and forth): https://www.pick.co/ Linktexting.com (convert desktop traffic into mobile app downloads): https://www.linktexting.com/ Mailshake (email outreach for sales/marketers): https://mailshake.com/ Narrow (increase your following) https://narrow.io
Views: 555 Sujan Patel
Public Relations Internship - My Experience | Katherine Pham
 
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Hi beautiful people, Thank you for dropping by. Today's video is super chatty and rambly. I tried to keep it as structured as I could but it turned out be a bit of a word vomit of all my thoughts. If you have any questions leave me a comment or hit me up with an email and I will get back to you as soon as I can. Katherine xx --------------------------------------------------------- INSTAGRAM: http://instagram.com/katherine.k.pham --------------------------------------------------------- Queen of Sheba: https://www.youtube.com/user/queenofsheba82
Views: 29389 Katherine Pham
How Public Relations Impacts SEO
 
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http://www.shiftcomm.com How Public Relations Impacts SEO
Views: 1431 Christopher Penn
General McChrystal. A public relations disaster | The Economist
 
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General McChrystal gets the sack. Mid-way through a massive counterinsurgency effort in Afghanistan, the commander is toppled and replaced by General Petraeus. Subscribe NOW to The Economist: http://econ.st/1Fsu2Vj Get more The Economist Follow us: https://twitter.com/TheEconomist Like us: https://www.facebook.com/TheEconomist View photos: https://instagram.com/theeconomist/ The Economist videos give authoritative insight and opinion on international news, politics, business, finance, science, technology and the connections between them.
Views: 2858 The Economist
How to do your own PR as a small business
 
09:47
A League of Her Own interviews Cheryl Hersey, the co-founder of Action PR. She shares her top tips for getting your business featured in the press.
Views: 436 A League of Her Own
Local Market in North Sulawesi, Indonesia
 
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Werner Kreis visited the Local Market in North Sulawesi. About us MICE-Contact.com a division of Meeting Consult International and Member of MC International Media Group is an independent media and PR magazine dedicated to the international meeting industry and business travel market and provides the largest email distribution for the MICE industry worldwide. MICE-Contact.com breaks news and top stories online and through targeted email alerts. The weekly 'MICE Business Travel News' is now subscribed by more than 78,000 MICE executives, key buyers and journalists aroung the globe. Globalevents.de With more than 25 years of experience, Meeting Consult International is one of outstanding MICE Company based in Germany and made possible by our team of highly experienced and qualified staffs as well as working closely with local suppliers around the globe. Werner Kreis is an seasoned public relations professional with a passion for the travel and meeting industry, which is expressed in his role at Meeting Consult International division. At MICE-Contact.com he is Editor-in-Chief and also responsible for developing cost-effective and creative public relations and marketing strategies.
Views: 417110 MICE-Contact Magazine
How to Put Together a Press Kit | Public Relations
 
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Watch more How to Work in Public Relations videos: http://www.howcast.com/videos/508039-How-to-Put-Together-a-Press-Kit-Public-Relations So a press kit is a package of various communication materials that are meant to be distributed to everyone basically. A press kit is something that every client gets when they engage in a PR campaign with a PR agency. It's a very important package of information that basically sells the product or sells the person, or sells the restaurant, lounge, event. So, depending on the client is going to depend what exactly goes into a press kit. But in general, it usually includes a bio, photos, a fact sheet, and then a sampling of the best press you've received throughout your PR campaign or throughout your career. A press kit is used to sell the product, to sell the person, to sell the project, to sell the event. For example, a press kit on an event would include possibly the event invites, a list of photos of everybody who attended the event, and then all of the press placed post-event and pre-event. A press kit for a person would include their bio, would include their head shot, and then would include all the top press hits they received. A press kit for a restaurant would include the chef bio, the owner bio, a fact sheet on the restaurant, menus, and then again all the press hits of saying why that restaurant is so great.
Views: 5266 Howcast
marketing vs advertising vs branding vs public relations #10DAYTACKLE Day 4
 
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Feeling under the weather today so tried to record a quick video that didn’t end up being quick but here’s a breakdown between these fundamental concepts that are often used interchangeably: marketing, advertising, branding, and public relations. #10DAYTACKLE DAY4 @HeatherJustCreate Season 3 | VLOG.264 #progress #entrepreneurship ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● Hi, I’m Heather and I’m a vlogger documenting my entrepreneurial journey of helping people share their stories and spark their potential through new media. I’m based in Indio, California. ●GET TO KNOW ME — THIS IS ME: https://www.youtube.com/watch?v=GyJ_DgBIKfk THIS IS MY JOURNEY (feel free to start at the beginning…): https://www.youtube.com/watch?v=wmNTPtvr6iA&list=PL8bX-_PO3C8-KfxOnp1SSCMU3hlnIc1_p MY FAVORITE VLOGS: https://www.youtube.com/watch?v=ztiFSVT5KBY&list=PL8bX-_PO3C88aS6y1O0vHuA8lUMNbWiHk ●FOLLOW ME, HEATHERJUSTCREATE :) — http://www.facebook.com/heatherjustcreate http://bit.ly/heatherjustcreateINSTAGRAM http://bit.ly/heatherjustcreateTWITTER http://bit.ly/heatherjustcreateLINKEDIN ●MY FULL EQUIPMENT LIST ON AMAZON— https://www.amazon.com/shop/sharesparkmedia ●MY VLOGGING GEAR ON AMAZON— Canon S110 http://amzn.to/2aKDMv8 JOBY GorillaPod w/ Ball Head Bundle http://amzn.to/2aGNP4Q Transcend 32GB Memory Card http://amzn.to/2dq2MLr WD 1TB My Passport Ultra External Hard Drive http://amzn.to/2b8c5ga Apple Macbook Air 13.3 Inch Laptop http://amzn.to/2b8G50T Rode VideoMic Go http://amzn.to/2aM7PZA Blue Yeti Microphone http://amzn.to/2jh6OXK BOOSTED BOARD http://amzn.to/2wxR4LA Sharespark Media is a participant in Amazon Associates LLC Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites. When you purchase any products through our Amazon page, you'll be supporting my entrepreneurial journey! :) I’m HeatherJustCreate (Heather Ramirez) and this is my entrepreneur vlog documenting my journey in building Sharespark Media. I also have an online course called Zero to YouTube Hero that teaches people how to create thriving YouTube channels. I’m based in Indio California in the Coachella Valley.
Views: 160 HeatherJustCreate
My Beauty PR Internship Experience - Smashbox Cosmetics
 
06:59
Please subscribe for 3 videos a week including a Weekly Vlog!! ..................................................................................... WATCH NEXT: UNI HOMEWARE HAUL http://bit.ly/2bkGWZn SUBSCRIBE! (It's free!): http://bit.ly/1PVpKZo ..................................................................................... Business Enquiries: [email protected] VLOG CHANNEL: https://www.youtube.com/jdrvlogs BLOG: http://www.jdrmakeup.com FACEBOOK: https://www.facebook.com/Jdrmakeup TWITTER: https://twitter.com/JDRMakeUp INSTAGRAM: http://instagram.com/jdrmakeup PINTEREST: http://pinterest.com/jdrmakeup/ SNAPCHAT: jdrmakeup ..................................................................................... What I'm Wearing: Top: Topshop Necklace: Pandora Rings: Pandora - http://bit.ly/1QsR2Xs Bracelets: Pandora, Glamulet (http://bit.ly/1ZLepMp) & Soufeel (http://bit.ly/1PvJC0t) Lipstick: Colourpop Ultra Matte Lip in Donut .................................................................................... LINKS MENTIONED: How I Got My Internship: http://bit.ly/24P9NaI .................................................................................... Disclaimer: As a beauty blogger and youtuber, I sometimes get the chance to review products by a company and get products sent to me for consideration. If there is one featured in the video it will be marked with an asterisk (*).
Views: 4158 Jess Ratchford
Mogul PR - South Florida Opulence Magazine
 
02:55
The premier quarterly publication South Florida Opulence Magazine was officially launched on October 15 aboard the 200-foot Capri Yacht docked at the exclusive Fisher Island. 400 invited guests attended the much-anticipated unveiling -- including NFL and MLB athletes, world-renowned interior designer Edward David Nieto (as seen on HGTV and as designer of sets from the blockbuster movie The Body Guard starring Whitney Houston and Kevin Costner) and fashion designer Eva Danielle, whose couture designs grace the premiere cover and fashion spread in South Florida Opulence Magazine. http://www.mogulpr.com http://www.mogulweb.com http://www.mogulevents.com http://www.mogulpictures.com http://www.ryanhattaway.com http://mogulpr.tumblr.com http://www.vimeo.com/mogulpr http://www.twitter.com/mogulpr http://www.facebook.com/mogulpr http://www.pinterest.com/mogulpr
Views: 111 MogulPR
Cubes: Office Tour of PR Agency Lippe Taylor
 
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In this episode of "Cubes," we tour the offices of Lippe Taylor, an award-winning PR agency that specializes in marketing to women. Located just off Manhattan's Union Square, Lippe Taylor HQ has a plush, homey vibe. The loft-like space contains a paper note chandelier, a sample closet brimming with beauty products, an in-house art department, and a "Privé" room for private phone calls (and private romances), plus many more cool features. Follow us on Twitter: http://twitter.com/mediabistroTV
Views: 13277 Mediabistro
Public Relations Consulting for your Business
 
02:11
http://cpcommunications.com.au Catriona Pollard, Director of CP Communications and author of From Unknown to Expert, talks about how CP Communications creates long-term strategies that include harness the proven power of traditional PR with the influence of social media, we help leading and emerging organisations raise their profiles, establish their identities, launch new products, promote their services and drive growth. Some of our tactics in our PR programs: Media liaison and media relations: Expert media liaison which builds rapport and opens the door to future media opportunities for your business. Story angle pitching: Crafting and pitching unique story ideas to select media outlets and securing interview opportunities for your business. News commentary: We are experts in looking beyond the obvious to find media opportunities other PR agencies may miss and link your corporate messages with current news.
Views: 747 PublicRelationsTips
Top 10 Video Game PR Disasters
 
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Top 10 Video Game PR Disasters // Subscribe: http://goo.gl/Q2kKrD // TIMESTAMPS BELOW Be sure to visit our Suggest Tool and Submit Ideas that you would like to see made into Top 10 videos! http://www.WatchMojo.com/Suggest Well...that could have gone better. These are the times press conferences, announcements and even paid representatives for video game companies made things far worse by trying to promote, protect or simply talk about their products. Welcome to http://WatchMojo.com/ and today we’re counting down our picks for the Top 10 Video Game Publish Relations Disasters. #10. Ocean Marketing #9. Skyrim’s Paid Mods #8. Redner & Duke Nukem Forever #7. Shadow of Mordor Forced Brand Deals #6. PSP White #5. Fake Bomb for Watch Dogs #4. Nintendo v Let’s Players #3, #2 & #1: ??? Special thanks to our user “backup368” for suggesting this topic using our interactive suggestion tool at http://WatchMojo.com/Suggest Our Magazine!! Learn the inner workings of WatchMojo and meet the voices behind the videos, articles by our specialists from gaming, film, tv, anime and more. VIEW INSTANTLY: http://goo.gl/SivjcX WatchMojo's Social Media Pages http://www.Facebook.com/WatchMojo http://www.Twitter.com/WatchMojo http://instagram.com/watchmojo Get WatchMojo merchandise at shop.watchmojo.com WatchMojo’s ten thousand videos on Top 10 lists, Origins, Biographies, Tips, How To’s, Reviews, Commentary and more on Pop Culture, Celebrity, Movies, Music, TV, Film, Video Games, Politics, News, Comics, Superheroes. Your trusted authority on ranking Pop Culture.
Views: 500685 WatchMojo.com