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Marketing Mix: Promotion Strategy part 1
 
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Part 1 of the 3 video series on promotion in the marketing mix presents definitions and cautions. What is NOT promotions and what is? Why shouldn't you use promotions like duct tape? What's in the other videos?
Views: 28640 Soma Datta
10 Highly Effective Ways to Promote a Product
 
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http://www.fanaticsmedia.com Mark Fidelman explains how each of these tactics will increase your product sales dramatically: #1 Top Lists of items that include your product #2 Get Influencers to do a product review #3 Pinning on Pinterest #4 Facebook Custom Audiences #5 Get on Uncrate #6 Blogger Outreach #7 Leverage Instagram #8 Create or Partner on YouTube #9 Run a Contest or Sweepstakes #10 Public Relations -------------------------------------- Show links: We’ve written a blog post about how to run an effective contest, http://www.fanaticsmedia.com/the-one-page-guide-to-contest-marketing/ -~-~~-~~~-~~-~- Don't miss this one! "Ep 7: How to Get 70 Million Views on Facebook" https://www.youtube.com/watch?v=fkpZ6r-MKt4 -~-~~-~~~-~~-~-
Views: 60533 Fanatics Media
How to Promote Cosmetics : Marketing & Advertising Strategies
 
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Subscribe Now: http://www.youtube.com/subscription_center?add_user=ehow Watch More: http://www.youtube.com/ehow Promoting cosmetics requires you to cater towards a very specific audience. Promote cosmetics with help from a Los Angeles-based social media manager and brand designer in this free video clip. Expert: Phil Pallen Filmmaker: Colleen Yorke Series Description: Whether you're marking towards children or towards Baby Boomers, you're always going to have to keep your audience in mind when creating advertisement strategies. Learn about these and other marketing ideas with help from a Los Angeles-based social media manager and brand designer in this free video series.
Views: 17189 eHow
14 Marketing Strategies For Small Business 2016
 
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14 marketing strategies for small business 2016 - http://selfmadesuccess.com Let's Connect! Twitter - https://twitter.com/MrJustinBryant Facebook - https://www.facebook.com/justinbryantbusiness Google+ - https://plus.google.com/+JustinBryantentrepreneur In this video, I will talk about 14 marketing strategies you should use for your small business, whether it is internet based or a traditional brick-and-mortar. These tactics will help you get more traffic online, get more visitors to the store, and increase sales overall. I'll mention strategies like blogging, setting up local business pages with major search engines, advertising on Facebook or Bing, and much more. Enjoy the video! https://www.facebook.com/mrjustinbryant
Views: 125310 Justin Bryant
How To Sell A Product - 5 Practical Strategies To Sell Anything
 
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In this video I am going teach you how exactly you can sell anything to anyone. Selling is by far the most important skill you will ever learn. If you are in a job interview, you need to know how to sell yourself, not only to able to get the job but to get it with a maximum salary possible. If you are a salesman, you will never be rejected again if you simply apply these tips. No matter who you are, no matter what is your background, imagine for a moment if you know how to sell. All what you need to do is come to up with a product or a service and start selling it. And its only a matter of time before you will be filled with cash. What made Steve Jobs is so different than the rest of the entrepreneurs is probably because he knew how to sell a thousand dollar product that only takes 120 bucks to build. Fortunately there is science behind all of this, there is science why people buy from one person and ignore the other, and here in this video I am going to share with you 5 scientifically proven ways that you can use to sell anything to anyone right now. Get The Book: http://amzn.to/2hSVw0k How To Win Any Argument: https://www.youtube.com/watch?v=hXQVx... First Impression Techniques: https://www.youtube.com/watch?v=Lm6TQ... Get 2 Free Audio Books: http://amzn.to/2sf9dqc For More Great Content: Instagram: https://goo.gl/vzBDdg Facebook: https://goo.gl/DZmAeM Twitter: https://goo.gl/6gvG4T
Views: 171823 Proactive Thinker
The Marketing Mix - Marketing Promotion
 
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On Udemy: https://www.udemy.com/user/365careers/ On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers This lesson on Marketing strategy introduces the notion of promoting a product. Watch more at https://www.udemy.com/mba-in-a-box-business-lessons-from-a-ceo . This video is part of a series of short lessons about Business Strategy. The complete module can be found on Udemy, as a core part of the MBA in a Box course by CEO Valentina Bogdanova and 365 Careers. The course provides a complete Business Education: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation in just under 10 hours. -------------------------------------------------- Marketing module table of contents: Marketing: An Introduction Introduction to Marketing What is Marketing's role? Who works in Marketing? Marketing's key processes Marketing: Building a Marketing Strategy What is a marketing plan? The psychology of customers - needs, wants, and demands Conducting marketing research The different stages of marketing research Collecting Primary Data for Marketing Research Performing client segmentation Choosing a target customer group Marketing: How to set up an effective Marketing Mix The four Ps of Marketing and their importance Marketing: How to set up an effective Marketing Mix - Product decisions The product concept Classifying a firm's products The typical product lifecycle Product branding Product packaging Marketing: How to set up an effective Marketing Mix - Pricing decisions The variables influencing product pricing The demand curve Performing break-even calculations Marketing: How to set up an effective Marketing Mix - Place decisions Setting up product distribution Types of distribution channels The advent of e-commerce Marketing: How to set up an effective Marketing Mix - Promotion decisions The essence of marketing promotion Creating a marketing campaign The importance of social media Marketing: How to set up an effective Marketing Mix - A dynamic concept The four Ps of Marketing - A dynamic concept Marketing: Marketing strategy in the long run Allocating the funds available for Marketing - The budgeting exercise Using KPIs to improve decision-making Short-term vs. Long-term marketing goals Interpreting and calculating the Customer-Lifetime-Value formula -------------------------------- Promotion is essentially the art of communicating a product’s benefits to customers and convincing them to acquire the product once, or ideally, a repeated number of times. There are three degrees of brand loyalty: Awareness Preference And Insistence Marketing communication revolves around the three. Customers must know a product exists. Once they do, we need to convince them it is better than competitor products so they can develop a preference. In the best-case scenario, customers who prefer the product will understand its features well, which will develop informational awareness, and that will make them able to explain its benefits to other customers. Continued purchasing of a product, brand insistence, is the goal of promotional communication. It occurs when customers link a product with their own lifestyle. The feeling of personal connection turns repeated customers into raving fans.
Views: 11885 365 Careers
Steve Jobs' amazing marketing strategy - MUST WATCH
 
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Check out these books about Steve Jobs: * Steve Jobs: https://amzn.to/2PGH3nM * The Presentation Secrets of Steve Jobs: https://amzn.to/2JB1j55 * Becoming Steve Jobs: https://amzn.to/2QgZKf8 * Steve Jobs: The Man Who Thought Differently: https://amzn.to/2AHIqdQ * Steve Jobs (Movie): https://amzn.to/2CZgLq3 Steve Jobs shares his amazingly different approach to marketing and how he used it to build Apple into one of the largest companies in the world. * Join my BELIEVE newsletter: http://www.evancarmichael.com/newsletter/ Transcript: To me….marketing is about values. This is a very complicated world. It’s a very noisy world. And we’re not going to get a chance to get people to remember much about us. No company is! And so, we have to be really clear on what we want them to know about us. Now Apple, fortunately, is one of half-a-dozen best brands in the whole world. Right up there with Nike, Disney, Coke, Sony — it is one of the greats of the greats. Not just in this country, but all around the globe. But even a great brand needs investment and caring if it’s going to retain its relevance and vitality. And the Apple brand has clearly suffered from neglect in this area in the last few years. And we need to bring it back! The way to do that is NOT to talk about speeds and fees. It’s NOT to talk about bits and mega-hertz. It’s NOT to talk about why we are better than Windows. The dairy industry tried for 20 years to convince you that milk was good for you. It’s a lie, but they tried anyway. And the sales were falling. And then they tried “Got milk” and the sales went up. “Got milk” wasn’t even talking about the product. In fact, it focuses on the absence of the product. But the best example of all, and one of the greatest jobs of marketing that the universe has ever seen, is Nike. Remember, Nike sells a commodity. They sell shoes!!! And yet, when you think of Nike you feel something different than a shoe company. In their ads, as you know, they don’t ever talk about the product. They don’t ever tell you about their air soles and why they are better than Reebok’s air soles. What does Nike do in their advertising? They honor great athletes. And they honor great athletics. That’s who they are, that’s what they are about! Apple spends a fortune on advertising — you’d never know it….you’d never know it! So…when I got here, Apple just fired their agency and there was a competition with 23 agencies that…you know…four years from now we would pick one. And we blew that up and we hired Chiat\Day, the ad agency that I was fortunate enough to work with years ago and created some award winning work including the commercial voted the best ad ever made, 1984 (by Advertising Professionals). And…we started working about eight weeks ago, and the question we asked was, “Our customers want to know who is Apple and what is it that we stand for…where do we fit in this world?” And what we’re about isn’t making boxes for people to get their jobs done — although we do that well. We do that better than almost anybody, in some cases. But Apple is about something more than that! Apple at the core…its core value — is that, we believe that people with passion can change the world for the better. That’s what we believe! And we have had the opportunity to work with people like that. We’ve had the opportunity to work with people like you; with software developers, with customers, who have done it. In some big, and some small ways. And we believe that, in this world, people can change it for the better. And that those people who are crazy enough to think that they can change the world are the ones that actually do! And so, what we’re going to do in our first brand marketing campaign in several years, is to get back to that core value! A lot of things have changed. The market is in a total different place than where it was a decade ago. And Apple is totally different — and Apple’s place in it is totally different. And believe me, the products, and the distribution strategy, and the manufacturing are totally different…and we understand that. But values and core values — those things shouldn’t change. The things that Apple believed in at its core, are the same things Apple really stands for today. ENGAGE * Subscribe to my channel: http://www.youtube.com/subscription_center?add_user=Modelingthemasters * Leave a comment, thumbs up the video (please!) * Suppport me: http://www.evancarmichael.com/support/ CONNECT * Twitter: https://twitter.com/evancarmichael * Facebook: https://www.facebook.com/EvanCarmichaelcom * Google+: https://plus.google.com/108469771690394737405/posts * Website: http://www.evancarmichael.com EVAN * About: http://www.evancarmichael.com/about/ * Products: http://www.evancarmichael.com/zhuge/ * Coaching: http://www.evancarmichael.com/movement/ * Speaking: http://www.evancarmichael.com/speaking/
Views: 1441270 Evan Carmichael
Push vs. Pull Marketing
 
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Do you know the difference between push marketing and pull marketing? ================================================ Learn more from Chris at http://chrisgunkle.com/ ================================================
Views: 38462 Chris Gunkle
The Secret Behind Coca-Cola Marketing Strategy
 
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Coca-Cola is the biggest non-technology company in the world. Origionally only selling 7 servings a day, the company has grown slightly, at an estimated rate of more than 1.9 billion servings a day. Whats the secret behind their success? With only 4 billion dollars being invested into their advertising, it has allowed Coke's advertising team to experiment and released its fare share of interesting campaigns.
Views: 357305 ThoughtCatalyst
5 Online Marketing Strategies For Beauty Businesses
 
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I received a question asking me to give some online marketing strategies, so in this video I do just that. You'll learn five tips you can use to market your online business. You can get my book Fully Booked here: http://bit.ly/FULLYBOOKED Learn more about Million Dollar Stylist® LIVE! here: http://www.milliondollarstylist.com/live-events/milliondollarstylist/ ♦ Want More Videos? ♦ Subscribe to my channel to see more! ♦ Find Me Online ♦ PERISCOPE: @marquettabreslin TWITTER: http://twitter.com/MarquettaB WEBSITE: http://MarquettaBreslin.com/ INSTAGRAM: http://instagram.com/marquettabreslin FACEBOOK: https://facebook.com/MarquettaBreslinFanPage PINTEREST: http://pinterest.com/marquettabre/
Views: 92195 Marquetta Breslin
eCommerce Marketing Strategies - 12 Killer Tips
 
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Watch this video to discover 12 killer eCommerce marketing strategies and tips: https://www.marketing360.com/ecommerce-marketing/ Tips covered in video: Tip #1 - Use a good cart. Shopify, WooCommerce, BigCommerce Tip #2 - Optimize your product pages both with regards to SEO and Design, product title, description, images, trust badges, reviews, video Tip #3 - Schema markup for google rich cards (schema markup testing tool) Tip #4 - Optimize your product feed via Google Merchant center Tip #5 - Run Google shopping ads Tip #6 - Run dynamic retargeting campaigns across Google display and YouTube. As well as retargeting ads across FB and Instagram Tip #7 - Run FB and Instagram ads and retargeting on those channels as well. Target a very tight demographic of people that fit your brand. Tip #8 - Invest in social media management, build an organic following. Tip #9 - Automate email marketing (holiday, birthdays) and send end of month promotions. Tip #10 - SMS VIP deals Tip #11 - Use a CRM and hire a sales and support person. Follow up call customers. Ask for reviews, sales packages, learn about their needs, ask for referrals, ask to share on social. Kill customer service Tip #12 - create a customer care package. Nice branding. Use to get amazon buyers to buy from your site next time. Include coupon. #ecommercemarketing #ecommercemarketingstrategies #ecommercemarketingtips --- Presented by: JB Kellogg JB Kellogg is the Co-Founder & Co-CEO of Madwire®. Madwire's brands Marketing 360® and Top Rated Local® are popular platforms used to help small businesses grow. Madwire was founded in 2009 and has since grown to nearly 1,000 people and over 100MM in annual revenue. JB & Co-CEO Joe Kellogg were recognized as Glassdoor's Highest Rated CEOs for 3 consecutive years (#1 overall in 2016). JB is passionate about small business marketing, leadership, sales, team culture and more and often shares the tips, tricks and strategies he's learned in life and while growing Madwire. JB Kellogg on LinkedIn: https://www.linkedin.com/in/jb-kellogg-8567a029/ --- Marketing 360® is the #1 Marketing Platform® for Small Business. It has everything you need from design, to marketing, to CRM. Powered by Madwire® - voted one of the Nation's Best Places to Work by Glassdoor in 2016 & 2017! Follow Us: Marketing 360® Website: https://www.marketing360.com/ Madwire® Website: https://www.madwire.com/ Facebook: https://www.facebook.com/marketing360/ Instagram: https://www.instagram.com/marketing360 Twitter: https://twitter.com/fuelsyourbrand Pinterest: https://www.pinterest.com/fuelyourbrand/ Snapchat: https://www.snapchat.com/add/fuelyourbrand Youtube: https://www.youtube.com/marketing360
Views: 327217 Marketing 360
Marketing Mix: Product Strategy
 
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Product in the marketing mix or Product Marketing? Learn the difference and more in this video to build your marketing skills. * Differentiate between product and product marketing * Redefine product for the modern economy * Explain the components of product decisions * Make a case for leading with benefits * Identify the reasons products fail * Summarize support of quality product intros Watch the other videos in the playlist: https://www.youtube.com/playlist?list=PL6F365386C75BB026
Views: 21141 Soma Datta
Product Promotion - 5 Promotional Strategies that Work
 
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http://theresadelgado.com/successful-marketing-plan/ Grow your business with promotional strategies that work. Small business owners need smart marketing strategies. Learn how to grow business with simple, step-by-step marketing strategies that produce results. http://theresadelgado.com/successful-marketing-plan/
Views: 10945 Theresa Delgado
#MarketingTips: Innovative Marketing Ideas
 
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Eight Innovative Marketing and brand ideas Cool marketing tips Also watch Experience Marketing https://youtu.be/f4iQ3TCbqTk Keywords: Take all you can if you break it Brilliant advertising strategies Proven marketing concepts Branding strategy marketing tips for small businesses Marketing strtaegies marketing management marketing strategies in India Consumer marketing tips and strategies marketing lecture advertising and marketing tips how to gain publicity great brand positioning strategies examples of great marketing
Views: 194880 Positive Revolution
3 Steps to Build Your Product Strategy | (Hindi) | Dr.Vivek Bindra
 
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In this Video Dr. Vivek Bindra explains the 3 steps to build your product strategy. Through this video , he guides the business class to learn to select the right customers | audience for their business. He says it is very important to understand the demographics|psychographics of the audience. He further says that during the initial days of the business, a wrong customer can kill the liquidity in your business. Acquisition of the wrong customer is very harmful for thee business due to delayed payments, defaults in payments etc. It is further important to identify the right product mix ( High focus | Low focus | No focus ) products in your business. He has also given his audience an unique RISIMIS formula ( Ritual of Sixty Minute Solitude ). Next he explains in detail about the value proposition of a business. On what proposition must a businessman position his product ( Performance value, Relational Value, Emotional value, Relationship Value ). Next, he outlines how to deliver the selected product to the selected customer through an effective marketing communication strategy, value packaging and positioning mechanism, and the right communication channel. This video package is a powerful solution towards upgrading a start up business To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
Top 30 Clever Marketing Ideas
 
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This is a list of the cleverest and most creative guerilla marketing like our facebook page for more fun: https://www.facebook.com/fails.planet/ Beach Bum - Happy Rock by Kevin MacLeod is licensed under a Creative Commons Attribution license (https://creativecommons.org/licenses/by/4.0/) Source: http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1100347 Artist: http://incompetech.com/
Views: 2194839 Scoop
Marketing Strategies : Starting a Sales Promotion
 
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Before starting a sales promotion, a person should decide what their customer base is and who they are trying to pull in with a sales promotion. Use a sales promotion to get people in the door of a business with help from a college business instructor in this free video on marketing strategies and plans. Expert: John Niemira Bio: John Niemira is a business professional who has been in the business industry for many years. Filmmaker: Michael Burton
Views: 5553 eHow
How Would I Market a New Food Product?
 
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► Subscribe to Entrepreneurship Answered Here - https://www.youtube.com/c/EntrepreneurshipAnswered?sub_confirmation=1 Q: How should I go about making content for my packaged food company? Which platforms should I use? Watch the full #AskGaryVee Show Episode 100 here: https://www.youtube.com/watch?v=SUFbOa-8dPk Want your question answered on Entrepreneurship Answered? Click to submit your question -- https://twitter.com/intent/tweet?text=%40Garyvee%20%23askgaryvee&source=clicktotweet&related=clicktotweet -- Entrepreneurship Answered is a collection of answers from the #AskGaryVee Show which is one entrepreneur's take on leadership, social media, self-awareness, winning, marketing, venture capital, arbitrage, digital media, influencers, company culture, start-ups, attention, content, management, empathy, legacy, parenting, family business, crushing, storytelling, thanking, jabbing, right hooking, hustling, and the New York Jets. Gary Vaynerchuk is a serial entrepreneur. Fresh out of college he took his family wine business Wine Library and grew it from a $3M to a $60M business in just five years. Now he runs VaynerMedia, one of the world's hottest digital agencies. Along the way he became a prolific angel investor and venture capitalist, investing in companies like Facebook, Twitter, Tumblr, Uber, and Birchbox before eventually co-founding his own VC. Find Gary here: Youtube: http://youtube.com/garyvaynerchuk Website: http://garyvaynerchuk.com Facebook: http://facebook.com/gary Snapchat: garyvee Instagram: http://instagram.com/garyvee Twitter: http://twitter.com/garyvee Medium: http://medium.com/@garyvee --
Views: 17945 GaryVee Archives
Marketing Plan Sample - 5 Simple Steps to Market Any Business
 
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Marketing Plan Sample https://successwithtyson.com/3-steps-attraction-webinar?utm_content=yt-marketing-plan-sample Mоѕt Pорulаr Marketing Plan Sample: Imроrtаnt Cоmроnеntѕ In оrdеr fоr уоur buѕіnеѕѕ tо ѕuссееd, уоu nееd tо mаrkеt your product іn the mоѕt еffесtіvе wау роѕѕіblе. But before thіѕ саn bе done, you will nееd a vеrу іmроrtаnt mаrkеtіng tооl іn thе fоrm of thе mоѕt popular mаrkеtіng рlаn ѕаmрlе. While mаnу business еxреrtѕ саn еаѕіlу рrоvіdе уоu wіth thіѕ, іt is ѕtіll уоur responsibility to know thе соmроnеntѕ оf thе most рорulаr mаrkеtіng рlаn sample. Sо, here thеу are: Thіѕ іѕ probably one оf thе mоѕt іmроrtаnt components оf a mаrkеtіng sample рlаn as it dictates hоw уоu wіll start wіth уоur рlаn. Mаkе sure that thе most рорulаr mаrkеtіng ѕаmрlе рlаn thаt уоu have chosen contains уоur tаrgеt market and іt ѕhоuld be аѕ dеtаіlеd as роѕѕіblе. If you have a rеѕtаurаnt business, іt іѕ a must that the mаrkеtіng sample plan states thе сuѕtоmеrѕ you аrе аіmіng fоr. Yоu саn tаrgеt fаmіlіеѕ wіth kіdѕ, couples, оr tееnаgеrѕ. Thе Fосuѕ оf Yоur Prоduсt in your Marketing Plan Sample Onсе you hаvе already ѕеt thе fосuѕ оf your market, іt іѕ nоw time tо dеtеrmіnе the focus оf уоur рrоduсt. For еxаmрlе, you wаnt tо fосuѕ оn fаmіlіеѕ with kids, thеn, it іѕ a must that уоu mаkе your menu affordable and you need to serve thеm ԛuісklу. So the first two steps of your marketing plan sample involve Identifying your product Benefits and Identifying your target audience. Marketing Plan Sample Dеtаіlѕ аnd Stаtіѕtісѕ After you hаvе successfully determined thе focus of уоur mаrkеt аnd thе focus of your рrоduсt, you саn nоw bасk it up wіth dеtаіlѕ аnd statistics. Mаnу mаrkеtіng ѕаmрlе рlаnѕ will deceive you wіth thеіr flоwеrу wоrdѕ, but іt іѕ іmроrtаnt thаt you gо bу thе mоѕt рорulаr mаrkеtіng plan ѕаmрlе ѕо thаt уоu can be assured оf gооd rеѕultѕ. It muѕt contain сеrtаіn рrоgrаmѕ, tасtісѕ аnd dеtаіlѕ, including ѕоmе ѕtаtіѕtісѕ оn hоw уоur рrоduсtѕ аrе fаrіng іn thе mаrkеt. Yоur marketing ѕаmрlе plan muѕt соntаіn rеturn vіѕіtѕ, сuѕtоmеr reviews, dіnnеrѕ ѕеrvеd аnd mаrkеtіng mеѕѕаgе, аmоng оthеrѕ. Revisions to your Marketing Plan Sample Starting a buѕіnеѕѕ is nоt a ѕіmрlе сhоrе аѕ it rеԛuіrеѕ соmрlеtе dеdісаtіоn аnd оf соurѕе, саріtаl whісh is your hаrd-еаrnеd mоnеу. And ѕо, іt іѕ a muѕt that you rigorously gо thrоugh your mаrkеtіng рlаn ѕаmрlе before finally implementing іt. You need tо rеvіеw and rеvіѕе your marketing plan sample. You nееd tо mеаѕurе results and track реrfоrmаnсе. In thіѕ wау, уоu саn еnѕurе the еffесtіvеnеѕѕ оf thе mоѕt рорulаr marketing рlаn ѕаmрlе that уоu hаvе uѕеd. When уоu believe that еvеrуthіng іѕ nоw good tо go, уоu can аlrеаdу рrераrе fоr the opening of your business. Be sure to continue your research on an effective marketing plan sample http://www.youtube.com/watch?v=mjrguLMxIf0
Views: 377358 Tyson Zahner
Marketing Strategies : Promoting a New Product
 
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When attempting to promote a new product, the first step is to find out who makes up the customer base. After finding a target audience, advertise a product online with help from a college business instructor in this free video on marketing strategies and plans. Expert: John Niemira Bio: John Niemira is a business professional who has been in the business industry for many years. Filmmaker: Michael Burton
Views: 9757 eHow
Promotion - Sales Promotion
 
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This video explores the various sales promotional tools that marketers use to 'push' products onto the consumer.
Views: 40168 Jason Richea
Promotion strategies  for Flipkart, Snapdeal , Amazon etc
 
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Mr. Singh has explained in detail how important it is to show discounts along with the types of discounts. The salience of Product Advertising Programs , deciding the type of products to be advertised have been covered in this video.
Views: 37266 Browntape.com
How to create marketing plan. The 4 P's (product, place, price, promotion).
 
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Have you ever thought of starting your own business? You don't know where to start? Let us, help you. In our latest "How to..." video, our Starting A Business teacher, will walk you through the four fundamental P's you need to know when creating a proper marketing plan. Previous – How to videos: – How to install vinyl siding (carpentry department) – Grow seeds (horticulture department) – Water a plant properly (horticulture department) – Adjust cabinet doors (carpentry department) – Change a tire (auto mechanics department)
Introduction to Marketing: The Promotional Mix
 
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Subscribe to Alanis Business Academy on YouTube for updates on the latest videos: https://www.youtube.com/alanisbusinessacademy?sub_confirmation=1 Businesses use promotion to educate, inform, and persuade consumers about themselves, their products, and their services. With a variety of promotional methods available to them, businesses need to develop a strategy so that they promote their products in a unified and effective fashion. This strategy is what's known as the promotional mix. In this video I'll describe each element of the promotional mix as well as explain how each is used to enhance a businesses marketing efforts.
कैसे खिंचा चला आता है Customer! | 7 Marketing Strategies | Dr Vivek Bindra
 
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In this video Dr Vivek Bindra Talks about 7 Marketing Strategies through which your customer will come to you. To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership Funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
Marketing Plan: How to Get Started
 
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Marketing plans can seem daunting when you don't know where to start. This video is the first in a series to help you beat writer's block and begin your marketing project or initiative. To download the slides and some resources mentioned in the video, visit http://www.sophia.org/starting-your-marketing-plan-tutorial?playlist=principles-of-marketing
Views: 365933 Soma Datta
Instagram Marketing Tips For 2019: 5 Advanced Strategies to Grow Your Instagram Quickly
 
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Want to do better Instagram marketing? Check out this video where I dive into 5 advanced tips for doing betting marketing on Instagram. Some of these tips are a little advanced, but all these tips can help you grow your instagram account quickly. I've used these tactics to grow from 0 instagram followers to just over 35,000 in only 1 year. I hope they can help you be awesome at Instagram marketing. Subscribe to my channel to be notified when new videos drop https://www.youtube.com/subscription_center?add_user=chriskubby Chris 'Kubby' Kubbernus builds businesses with heart. Follow his journey. Find Kubby here: Website: http://www.chriskubbernus.com Twitter: http://www.twitter.com/chriskubby Facebook: http://www.facebook.com/chriskubby Instagram: http://www.instagram.com/chriskubby Periscope: http://periscope.tv/@chriskubby Snapchat: http://snapchat.com/add/chriskubby LinkedIn: https://www.linkedin.com/in/kubby
Views: 553153 Chris 'Kubby' Kubbernus
7 Key Steps to Planning and Launching a Successful Marketing Campaign
 
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Planning and launching a successful marketing campaign can be quite the daunting challenge! These 7 steps will help you create the most effective campaign possible, while avoiding pitfalls along the way. Step #1 - Begin with the end in mind Identify your goals Analyse your business Step #2 - Set your time-frame What is your best case and worst case scenario? Don’t lock yourself into unreasonable time frames that will reduce your success because you rush Step #3 - Identify your milestones How will you define success? Step #4 - Plan your budget What should you spend? What is your competition doing? Will your budget get you where you’re going? Step #5 - Choose your channels What channels should you appear on? Where are your customers? What platforms do you need? Step #6 - Execute your plan Launch! Step #7 - Optimize your results Use data and analytics to optimize your campaigns for the best results Following these 7 steps will help you create your best chance of launching a successful campaign right out of the gate. What are your favorite marketing planning tips? Feel free to leave them below! #digitalmarketing #marketingcampaign #marketingstrategy --- Marketing 360® is the #1 Marketing Platform® for Small Business. It has everything you need from design, to marketing, to CRM. Powered by Madwire® - voted one of the Nation's Best Places to Work by Glassdoor in 2016 & 2017! Follow Us: Marketing 360® Website: https://www.marketing360.com/ Madwire® Website: https://www.madwire.com/ Facebook: https://www.facebook.com/marketing360/ Instagram: https://www.instagram.com/marketing360 Twitter: https://twitter.com/fuelsyourbrand Pinterest: https://www.pinterest.com/fuelyourbrand/ Snapchat: https://www.snapchat.com/add/fuelyourbrand Youtube: https://www.youtube.com/marketing360
Views: 28459 Marketing 360
My Best Marketing Strategies for [2018] | Creative Growth Plans for Business
 
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Want to know my marketing strategy for 2018? ►►Subscribe here to learn more of my secret SEO tips: https://goo.gl/ScRTwc Find me on Facebook: https://www.facebook.com/neilkpatel/ Read more on my blog: https://neilpatel.com/blog 2018 is going to be an exciting year. The analysis on how much money we're spending to generate the traffic and here's what's crazy, most people don't realize this, we generate, let's say a million visitors a month on Neil Patel. Do you know what the cost to get there is with video, production, podcasting, blogging, promotion, ads, link building? $110,000 a month. That's what it averaged out to for 2017. Here are my marketing strategies for 2018. I just bought a blog in the marketing space for a half a million bucks. They get a million visitors a month, and it's cheaper to spend money acquiring people who already have the traffic. So in 2017, I bought Uber Suggest, I think it was around 140 grand. They had very little traffic. I 381 redirected the site, traffic increased and guess what happened? Nothing. I hoped that my traffic would go through the roof, but nothing happened. Uber Suggest was a good acquisition and what I ended up learning from that is, who cares about links? Don't buy anything for the links. Buy it purely based off of traffic and just pay a simple metric. If Uber Suggest has roughly 200,000 visitors per month, I paid a hundred and something; I would have paid 200 grand, the money didn't matter. For a blog that I just spent half a million on, their traffic ranges. On a horrible month, they'll get around 800,000 uniques. In a perfect month, they'll get around, like, 1.2, 1.3 million uniques, and all I'm doing right now is buying as many blogs as possible. My marketing strategy for 2018 is to buy blogs based on of traffic. I look at the top posts that they have and how qualified their visitors are and determine if I can successfully monetize their content. I don't even care if they have revenue. If they don't have revenue, even better. The problem with Search Engine Journal is that they have conferences, they have advertising, and they have contracts for all of it. I don't care for any of that. I just want the traffic. So when you buy all these people for traffic and then you put it into your monetization flow, you can quickly figure out, what is this worth? If I can't make my money back in less than 12 months, I will not buy it. The other marketing strategy that I use when I'm buying these sites is to look for blogs that aren't monetized well. The blog that I ended up buying for half a million bucks, they're not even making three grand a month. If you're not even making three grand a month, that's a good deal, right? They're like; you're going to give me half a million dollars for this? No problem. Another creative marketing strategy I'm doing right now, is trying to buy a really popular marketing tool. I don't want to pay them all the money they're asking for because they want well into the millions, and it isn't worth it. But, I'm trying to work out a deal where I give them X amount of money up front, let's say a million dollars, and then give them a hundred thousand a month over X amount of months or a hundred thousand a year over X amount of years. When I see inefficiencies in sites, I figure I can purchase them and double the revenue because they aren't optimized for traffic or conversions. So buy it for what it's worth, optimize it, and then use the profits to pay them out continually. That way you're not using all of your money and the business is paying, you may have spent a bit more money, but personally, you don't have to spend as much money, and that's my marketing strategy for 2018. My goal is to spend at least $5 million acquiring businesses purely based on their traffic. If you need help or have questions about online or digital marketing or of you're a small business looking for help, leave a comment or question below and I'll personally answer and help you in any way I can!
Views: 72915 Neil Patel
3 Outrageous Restaurant Marketing Ideas You Must Try
 
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http://barrestaurantsuccess.com/3-outrageous-restaurant-marketing-ideas/ Do you know one of the easiest ways to get new customers in your doors? Be outrageous and different from everyone else. Times are tough these days and there’s more competition than ever before. You can’t just be good or average. You must go above and beyond to grab attention and stand out to stay ahead of your competition! Give people a reason to choose you over everyone else I’m Nick Fosberg, and you’re watching Bar Restaurant Success, the place bar and restaurant owners visit to discover how to get ahead in business and in life. Today I’m going to give you 3 outrageous restaurant marketing ideas you should try this year to stand out from the competition and win over brand new customers. As a bonus, I’m going to tell you how to get thousands of dollars in free advertising with these promotions too! The first restaurant marketing idea is a food eating competition. Now you might be saying, Nick, this isn’t a marketing idea, it’s a restaurant promotion. Yes, you are right but soon you’ll see how all these promotions are going to tie into one key strategy to bring you hundreds of new customers based around one simple tactic. So, why run a food eating competition? Because people love to be entertained, it’s different, and nobody else is probably doing one of these right now in your area! You can go to any bar or restaurant and eat and drink and watch the game, but how many are doing fun crazy things like this. I run a pizza eating competition, a one pound burger eating competition, and a taco eating competition every year and my customers love it! I tried hot dogs but nobody wanted to get in it because nobody wanted to eat hot dogs! If you’re going to try this out, ask your customers what they’d want first. The second outrageous restaurant marketing idea is running a contest and giving away a free meal per day for an entire year. Why do this? Because it’s an amazing offer, it grabs attention, and who doesn’t want to sign up for a free meal, per day, for an entire year? Are you going to lose money running this competition? Nope not a penny. Here’s how I run this promotion. Set up a one page, lead capture website to collect people’s information in order to sign them up. Drive traffic there using Facebook ads and getting your staff to sign people up. To make this really profitable for you, make everyone a winner by giving them some kind of discount when they sign up and give them 7 days to use it to create some quick sales. What I do for the winner who wins the free meal for a year is the free meal is tied to a restriction that it’s dine in only and they must either purchase 2 beverages with it or buy another full priced meal. I make this clear before they sign up so there is no confusion. By adding in these restrictions you at the very least break even on each meal. The third outrageous restaurant marketing idea is to get a celebrity chef to come in. Why? Because everyone wants to meet a celebrity and this helps you build instant credibility! The way to start looking for someone who isn’t take expensive is look up the chefs that are on Bar Rescue or one of the other food tv shows and contact them to see what they’d charge to come in. Maybe get some of the beer, liquor, and food vendors to help sponsor it. Here’s the big bonus I wanted to fill you in on. When you run outrageous restaurant marketing ideas like this, you don’t have to come out of pocket to promote them. You can use the press. All you have to do is send out a press release about the event and if don’t know how to write one, google it and get a template. You can write one in 30 minutes at most. Take that press release and send it out to your tv, radio, and news stations. They will interview you before the event and you’ll get exposure that way. Then most likely they will show up the day of the event to get more footage and you’ll get exposure again, absolutely free! This brings me to my conclusion. In today’s competitive market, you have to run promotions and marketing strategies like this. You have to be different then everyone else. You have to stand out. Because if you don’t, you’ll never reach the success you’re really looking for. Stay with me each week and I promise to keep delivering you with new strategies and promotions to keep you one step ahead of the competition. If you have any questions or comments, please leave them below and I’d be happy to answer them!
Views: 63421 Nick Fosberg
Pull vs. push strategy || Meaning || Difference || Promotion mix || marketing management || ppt
 
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_ Very easily understandable language, you will get to know what is push and pull strategy and how they used by firm or companies .. Tags used in this video : Pull vs. push strategy || Meaning || Difference || Promotion mix || marketing management || BBA / Bcom || ppt push strategy in supply chain push strategy examples push strategy ppt push strategy in scm push strategy quizlet push strategy advantages push strategy business definition push strategy advertising push strategy definition marketing push strategy advantages and disadvantages push strategy push strategy meaning push strategy adalah push strategy apple push strategy artinya push and strategy push strategy pros and cons push strategy in automobile industry trophy push attack strategy trophy push attack strategy th8 a push strategy involves a push strategy is appropriate when a push strategy is when a manufacturer quizlet a push strategy refers to describe a push strategy a push-based strategy example of a push strategy when should a push strategy be used advantages of a push strategy pull strategy examples pull strategy meaning pull strategy in supply chain pull strategy example company pull strategy advantages pull strategy quizlet pull strategy adalah pull strategy marketing examples pull strategy git pull strategy business pull strategy pull strategy advantages and disadvantages pull strategy advertising pull strategy apple pull strategy and couponing pull strategy artinya pull apart strategy pull strategy marketing advantages pull strategy pros and cons a pull strategy is when a manufacturer a pull strategy is when a manufacturer quizlet a pull strategy should be used when a pull strategy should be used when quizlet a pull strategy is when a manufacturer course hero a pull strategy involves a pull strategy means that the producer promotes to the a pull strategy refers to is a pull strategy superior in all markets creating a pull strategy pull strategy benefits pull strategy b2b pull strategy business dictionary pullback strategy pull marketing strategy b2b pull and bear strategy gravity pull back strategy pull strategy of red bull forex pullback strategy pull strategy companies pull strategy characteristics pull strategy communication pull strategy case study pull strategy coca cola pull channel strategy pull strategy supply chain pull marketing communication strategy pull strategy definition pull strategy disadvantages pull strategy distribution pull strategy diagram pull strategy definition kotler pull strategy dell pull strategy definition and examples pull strategy definition pdf pull strategy definisi pull strategy deutsch pull strategy egit pull strategy en francais pull vs push strategy, pull vs push promotion strategy, pull and push strategy, pull and push strategy adalah, what is a pull and push strategy, difference between a pull and push strategy, pull and push communication strategy, pull and push logistics strategy, pull n push strategy, pull and push promotion strategy, pull and push strategy example, pull and push strategy with example
Views: 35889 Sonu Singh - PPT wale
Event Marketing: 5 Tactics to Sell Out
 
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Marketing your event is becoming increasingly more difficult. How can you increase registrations and ensure that your next event is a hit? Here are 5 Event Marketing tactics to help you succeed. This video is brought to you by EventMobi, event management technology that makes the entire event lifecycle easier for professionals like you. https://eventmb.com/2McNzxI EventMB is the number 1 blog for event professionals. Subscribe to our YouTube channel to get instant updates. ********* ABOUT EVENTMB Interested in starting or boosting your career in event planning? Check out EventMB for trends, technology, innovation and education tips for the event industry: http://www.eventmanagerblog.com/ Subscribe to our daily newsletters: http://eventmb.com/2A5mY0m ********* OTHER HELPFUL VIDEOS 6 Secret Reasons Why People Really Attend Events: https://youtu.be/rF1_utvjuUg Event Planning - the Worst & Best Job in the World: https://youtu.be/xRz7Rj6kPJU Get More Sponsors for Your Events: https://youtu.be/LBKry741SVg The 5 Hottest Trends in Corporate Events: https://youtu.be/kaJdGpe0CMk 4 Marketing Mistakes Event Planners Make: https://youtu.be/5jedU07Olqw ********* GET SOCIAL Twitter: https://twitter.com/eventmb LinkedIn: https://www.linkedin.com/company/even... Facebook: https://www.facebook.com/EventManager... Pinterest: https://pinterest.com/emblog/ Instagram: https://www.instagram.com/readeventmb/ ********* Your boss wants more, your attendees want more, your competitors want a piece of the pie. Marketing events is not as easy at it used to be. Here are 5 of the most advanced tactics successful eventprofs are rolling out to make their events sell out Tactic #1 - Video 65% use video as a key part of their marketing strategy. To master video for your event: Make sure to collect plenty of footage, testimonials and recorded sessions from your event Use video strategically on social media ads. It performs better than words. Use live video in the lead up to the event to get FOMO Tactic #2 - Facebook 52% of event professionals say FB is their favorite channel for event marketing. Your audience will inevitably be on Facebook and as much as we like to think that we use Facebook for personal reasons, it has become also an arena to follow our passions and professional aspirations. What you should focus on if you plan to use Facebook strategically to market your event: Use Facebook ads. Google Facebook remarketing. Get that pixel on your site and pay less for immediate marketing opportunities with those that already visited your site. Be more precise with remarketing. Get a special tag on your check out page for abandoned registration and send targeted messages to get them to finish registration, a discount will incentivize. Use video in your ads. Tactic #3 - Email Marketing 65% of eventprofs say that email marketing is the most effective tool for promoting events. Get your email marketing right: Review your data and previous campaigns. What worked? Where did you get most clicks? Create an email sequence of attentively crafted promotion emails. Use the AIDA process of sales. Attention, Interest, Desire, Action. Get your emails aligned with the different cycles. Use email to reach out to abandoned carts. Tactic #4 - Scarcity In a world with so many events happening around us and the economy booming, how do we capture the attention of our attendees? Closing the doors is an effective strategy for some events to secure attendance and create a level of exclusivity. We see an unprecedented number of events asking people to apply, invitation-only events or a referral code system. How to master scarcity: Make your event invitation-only or by application. Look for a very targeted audience that would please your sponsors or that are keen to spend more. These are your primary targets, who you want in the room. Create higher pricing options. Usually, we discount to get more people through the door. Do the opposite to create disparity in your pricing and VIP areas. Keep aspects of the event secret. Secrecy goes hand in hand with scarcity. Keeping elements of the event available only to some attendees will raise curiosity and stimulate more registrations. Tactic #5 - Event Experience 60% of event planners say that the demand for experiences is increasing. How can you elevate your event to a 360-degree experience? Introduce elements of adventure. Are you engaging attendees to the next level, are you getting them to participate in special activities, tours, scavenger hunts, city activities. The ‘bleisure’ trend is pushing this kind of need in events around the world. Craft social programmes. Connect attendees with each other. Think creatively. Think how you deliver on the needs of your attendees. Design your event around your core objective to increase the experience levels.
Views: 11701 Event Manager Blog
4 Principles of Marketing Strategy | Brian Tracy
 
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A short clip from my Total Business Mastery seminar about the 4 Principles of Marketing Strategy. Want to know: How do I get customers? How do I determine my target markets? What's my competitive advantage? http://bit.ly/29heNou Move toward any goal, big or small with my FREE guide in the link above. ___________________ Learn more: Subscribe to my channel for free offers, tips and more! YouTube: http://ow.ly/ScHSb Facebook: http://www.facebook.com/BrianTracyPage Twitter: http://www.twitter.com/BrianTracy Google+: +BrianTracyOfficialPage Pinterest: http://www.pinterest.com/BrianTracy Instagram: @TheBrianTracy Blog: http://bit.ly/1rc4hlg online marketing, marketing concepts, marketing 101, marketing techniques, best marketing strategies,
Views: 1630442 Brian Tracy
The 4 Ps of The Marketing Mix Simplified
 
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Learn how Product, Price, Promotion and Place create an effective Marketing Mix. Humorous examples depict various Target Markets in this easy-to-understand video. From the Design & Marketing curriculum by Paxton/Patterson Learning Systems. Learn more at http://www.paxtonpatterson.com/actionlabs-overview.aspx ©2017 Paxton/Patterson Animation: Peter Deuschle Voice-over: Peter Deuschle
Views: 153820 Paxton/Patterson
How To Market Your Business Online For Free - 12 Top Strategies
 
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How to market your business online for free - 12 top strategies that work. - http://selfmadesuccess.com Let's Connect! Twitter - https://twitter.com/MrJustinBryant Facebook - https://www.facebook.com/justinbryantbusiness Google+ - https://plus.google.com/+JustinBryantentrepreneur In this video, I will show you marketing strategies that will help you increase traffic, leads, and sales for your local or online business. Without marketing, it doesn't matter how good your product or service is. Not only are the marketing tactics in this video effective, they are all completely free. Enjoy the video! https://www.facebook.com/mrjustinbryant
Views: 44966 Justin Bryant
App Marketing Strategies: The Most Effective Campaigns
 
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You are going to discover the most effective app marketing strategies to boost your downloads. See full infographic: http://www.appmasters.co/wp-content/uploads/app-marketing-strategies-infographic.png Get exclusive launch pricing on the new App Masters Academy: http://www.appmasters.co/playbook Join us at App Masters Connect: http://www.appmastersconnect.com/ *************** Check out our app marketing agency: http://www.appmasters.co/ Follow us: Twitter: https://twitter.com/stevepyoung Facebook: https://www.facebook.com/AppMastersCo/ Blog: http://www.appmasters.co/blog Join the newsletter: http://www.appmasters.co/newsletter ***************
Views: 12602 App Masters
What is the Best Marketing Strategy of All Time?
 
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Bizversity is the Technology and Media spin-off of the highly successful business education company, Business Blueprint. At Bizversity our mission is to grow the people that move the world forward. Because business people change things. They learn, they create, they build, they disrupt. And when they do, they influence the people around them and the world becomes a better place. So if you are an entrepreneur, business leader, manager, executive or startup, go to our website and claim your free account today: https://bizversity.com/YTWC8 In terms of our product, quite simply, we've built the world's best business training and we have made it simple and easy for you to access. Often described as the 'Netflix for Business', Bizversity gives you direct access to over 1,000+ TV-Quality videos, which have been produced by over 250+ leading business experts from around the globe. Plus, because Bizversity is an App that works on all smartphones, tablets and TVs, our entire content library is available to you on-demand, anywhere, anytime. For a full list of benefits and to claim your free account, go to: https://bizversity.com/YTWC8 Should you require any further support, or to discuss content, media, partnership or enterprise opportunities, email: help[at]bizversity.com. So don't delay, click on the link below and start your journey today: https://bizversity.com/YTWC8 Also, subscribe to our YouTube Channel now and be the first to know about new content and exclusive offers: https://bizversity.com/ytSubscribe And finally connect with us on Social Media and let Bizversity help you grow your business: Facebook ▶ https://www.facebook.com/BizversityApp Twitter ▶ https://twitter.com/bizversity Instagram ▶ https://www.instagram.com/bizversity Linkedin ▶ https://www.linkedin.com/school/7794973/ Flickr ▶ https://www.flickr.com/photos/bizversity
Views: 94457 Business Blueprint
10 Business Marketing Strategies That Made Apple Worth Billions
 
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10 business marketing strategies that made Apple worth billions. Go to http://selfmadesuccess.com/business-marketing-strategies-apple/ for video notes, related content, and helpful resources mentioned. Let's Connect! Twitter - https://twitter.com/MrJustinBryant Facebook - https://www.facebook.com/justinbryantbusiness Google+ - https://plus.google.com/+JustinBryantentrepreneur In this video, you will learn the top 10 business marketing strategies that made Apple worth billions of dollars. As one of the most successful tech companies in history, they have revolutionized the way we listen to music, use computers, and even what a cell phone can do. None of this happened by accident. This is a company led by incredible visionaries like Steve Jobs, that knew exactly what the marketing message needed to be. They've branded their tech empire perfectly, creating a cult-like following of millions of happy customers. I'm going to show you what marketing principles Apple was built on, so you can apply them to your own business. Enjoy the video and let me know what you think in the comments below! https://www.facebook.com/mrjustinbryant
Views: 16621 Justin Bryant
High Sales Through Low Cost Marketing | GUERRILLA MARKETING | DR VIVEK BINDRA |
 
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In this video Dr Vivek Bindra talks about GUERRILLA MARKETING. Guerrilla Marketing is an advertising strategy that focuses on low cost unconventional marketing tactics that yield maximum results for small business owners. Dr Vivek Bindra also talks about 7 Ideas of Marketing in Low Cost for High Sales. To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership Funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
Marketing Mix: Promotion Strategy part 2
 
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Now that you have a basic understanding of the definition of promotions from video one, it's time to dig into the strategies and tools in the promotion "P" of the 4Ps of marketing. * What are push and pull strategies? * What tools fall under each promotional strategy? * When do you use the push and pull tools? ...and more. Watch the first video here: http://bit.ly/1QYSEor
Views: 12431 Soma Datta
Marketing Mix: Pricing Strategies
 
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Review the basics of the price component of the marketing mix. This critical element of your marketing strategy can make or break your competitive position. Provided by Rasmussen College School of Business.Download the PowerPoint presentation at http://www.sophia.org/marketing-mix-pricing-basics-tutorial
Views: 234335 Soma Datta
Promotional Strategies
 
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Recorded with http://screencast-o-matic.com
Views: 575 Catherine Kelly
10 Business Marketing Strategies That Made Coca-Cola Worth Billions
 
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10 business marketing strategies you should model that made Coca-Cola worth billions. - http://selfmadesuccess.com Let's Connect! Twitter - https://twitter.com/MrJustinBryant Facebook - https://www.facebook.com/justinbryantbusiness Google+ - https://plus.google.com/+JustinBryantentrepreneur In this video, you will learn 10 business marketing strategies used by Coca-Cola that turned them into a multi-billion dollar company. You'll learn how they came up with the right formula, how they kept the same experience worldwide, how they expanded, and even a few strategies they've used to keep consistent success for so many decades. All of which can be modeled for your own small business. Enjoy the video! https://www.facebook.com/mrjustinbryant
Views: 21423 Justin Bryant
The Marketing Mix - Pricing
 
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On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers This lesson on Marketing strategy introduces the concept of Pricing. Watch more at https://www.udemy.com/mba-in-a-box-business-lessons-from-a-ceo . This video is part of a series of short lessons about Business Strategy. The complete module can be found on Udemy, as a core part of the MBA in a Box course by CEO Valentina Bogdanova and 365 Careers. The course provides a complete Business Education: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation in just under 10 hours. -------------------------------------------------- Marketing module table of contents: Marketing: An Introduction Introduction to Marketing What is Marketing's role? Who works in Marketing? Marketing's key processes Marketing: Building a Marketing Strategy What is a marketing plan? The psychology of customers - needs, wants, and demands Conducting marketing research The different stages of marketing research Collecting Primary Data for Marketing Research Performing client segmentation Choosing a target customer group Marketing: How to set up an effective Marketing Mix The four Ps of Marketing and their importance Marketing: How to set up an effective Marketing Mix - Product decisions The product concept Classifying a firm's products The typical product lifecycle Product branding Product packaging Marketing: How to set up an effective Marketing Mix - Pricing decisions The variables influencing product pricing The demand curve Performing break-even calculations Marketing: How to set up an effective Marketing Mix - Place decisions Setting up product distribution Types of distribution channels The advent of e-commerce Marketing: How to set up an effective Marketing Mix - Promotion decisions The essence of marketing promotion Creating a marketing campaign The importance of social media Marketing: How to set up an effective Marketing Mix - A dynamic concept The four Ps of Marketing - A dynamic concept Marketing: Marketing strategy in the long run Allocating the funds available for Marketing - The budgeting exercise Using KPIs to improve decision-making Short-term vs. Long-term marketing goals Interpreting and calculating the Customer-Lifetime-Value formula -------------------------------- Pricing is the one variable a company can change overnight and see an immediate effect on revenues and profits. However, pricing decisions inconsistent with a firm’s competitive strategy can be dangerous, which is why companies should address the topic with much caution and attention. There are three important components we need to distinguish in this process. The amount a product costs to be produced, the price customers pay to buy the product, and the value they acquire from the product. If a company aims at cost leadership, then the focus will be costs (trying to keep them as low as possible). The company must offer a price slightly lower than the one offered by competitors. Conversely, if a firm’s strategy is differentiation, then the critical factor will be the value delivered to customers. Costs are not that important, as companies offering a differentiated product can charge more. So, pricing must be coherent with competitive strategy, although sometimes it is tempting to adjust prices to stimulate short-term gains of market share and increases of sales. Top-level managers have to stay focused on the big picture and make coherent decisions in line with the firm’s long-term strategy.
Views: 24803 365 Careers
How to Launch Your First Amazon FBA Product: 6 Hacks to a Home-Run Success (w/ Daniel Audunsson)
 
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How to launch your first Amazon FBA product + 6 hacks to make it a home-run success. ►► How to Make $10,000/Month Online: http://wholesaleted.com/4-step There are 2 secrets that you need to know to launch your first Amazon FBA product and make it a home-run success even if it’s your first product. And these 2 secrets are… 1) Sales Velocity 2) Conversions These are the 2 key factors the Amazon algorithm uses when choosing which products will sit at the top of their search results (the search engine accounts for 90% of sales on Amazon). Here is what you need to do to launch your first Amazon FBA product and make it a home-run success (even if it’s your first product): You need to match (or ideally improve on) the sales velocity & conversions of your top competitor for 2 weeks. If you do this… then your item will soar to the top of the search results - and YOU’LL start making all of the organic sales for your product! Hack #1 to launch your first Amazon FBA private label product & make initial sales: Use product giveaways Product giveaways for your Amazon FBA private label product are one of the most powerful strategies at your disposal for massively increasing your sales velocity & conversions. You can’t give products away for free but you can give people a heavily discounted coupon that lets them buy it for just 99 cents, which means you are basically giving it away for free. And this is simple: Sign up for a service like JumpSend or ZonBlast. These services have a huge membership base of people that are keen to purchase heavily discounted items on Amazon. They will then distribute your coupon to it’s members. Not only will this drastically increase your sales, but the conversions will be high: You can expect around 50%. Hack #2 to launch your first Amazon FBA private label product & make initial sales: Lower the price If your item starts getting sales (product giveaways are of course a great way to do this) and traction, you can then attract more sales from simply lowering the price below your competition for a week or two. If your product is already ranked in the top few results and you want to climb to the top, this strategy alone can be enough. Hack #3 to launch your first Amazon FBA private label product & make initial sales: Use SuperURLs When someone clicks on your product listing after finding it using the Amazon search engine, they enter using a SuperURL: It’s a URL containing tracking information that tells the Amazon algorithm that they arrived at your listing through finding it using the search engine. You can give people this URL instead of your usual product URL to trick the algorithm into thinking that people found (and bought your item) through finding it using the search engine. Be aware though, this is a controversial method. Experts like Daniel recommend only pushing through a maximum of 20% of your sales this way. Hack #4 to launch your first Amazon FBA private label product & make initial sales: Use paid advertising You can place paid ads in the Amazon search engine for your item, targeting specific keywords. When someone buys a product through clicking on it, not only will this increase your sales velocity - but it’ll help your product rank organically for that keyword as well. Hack #5 to launch your first Amazon FBA private label product & make initial sales: Increase the conversions on your listing & get reviews It’s not enough to get the initial sales & conversions from drastically lowering your price: You need to have a high-converting listing so that when you reach the top of the search results you’ll keep making more sales than your competitor, otherwise the Amazon algorithm will drop you in the results. Here are some tips for increasing your conversions on your listing: * Have the maximum number of HD photos that are big enough the customer can zoom in on them. * Have a keyword rich product title. * Have multiple bullet points with excellent copy. * Have a descriptive product description that has photos included in it. Be sure to email and follow up with your customers, asking them to leave an honest review. If you do this, you can increase the rate of people leaving a review to as high as 10-15% (compared to less than 5%). Hack #6 to launch your first Amazon FBA private label product & make initial sales: Use Amazon Marketing Services Amazon Market Services (AMS) is an advertising platform that you need to be specially approved for. When you are approved it lets you advertise on lots of pages on Amazon, such as your competitor’s pages. Because it requires pre-approval, most of your competition won’t be using it. So you can use this to place ads in larger amounts than 99% of your competitors and outsell them.
Views: 181692 Wholesale Ted
Sales Promotion Lecture, MBA  by Ms. Surbhi Mathur.
 
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In this video lecture meaning of sales promotion as well its nature has been discussed. It comprises various factors such as: Sales promotion is a non recurring activity which is action oriented. In today's context sales promotion is not only an element of promotion mix however it has a strategic role to play in marketing mix also.
Views: 66916 Guru Kpo
7 Marketing Trends to Help you DOMINATE Social Media in 2017 -  #7Ways
 
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✎ In this video Evan is sharing his top 7 marketing strategies that'll help you dominate social media in 2017. Enjoy! :) ❤ HELP TRANSLATE THIS VIDEO ❤ If you loved this video, help people in other countries enjoy it too by making captions for it. Spread the love and impact. https://www.youtube.com/timedtext_video?v=0W6Jz44L1wU ★ MORE RECOMMENDED VIDEOS FOR YOU ★ If you enjoyed this video, you may enjoy these other videos from Evan Carmichael: • Warren Buffett's Top 10 Rules For Success - https://youtu.be/iEgu6p_frmE • Rich Dad Poor Dad - Robert Kiyosaki's Top 10 Rules For Success - https://youtu.be/yVfBdFs4_S8 • Bob Proctor's Top 10 Rules For Success - https://youtu.be/uLn6lpP8YmA ✎ 7 Marketing Trends to Help you DOMINATE Social Media in 2017: 1. Small biz will eat brands * Small businesses will continue to dominate at social while big brands mostly struggle * For small businesses it will increasingly become the #1 way they drive new business 2. Video will dominate * Video will become increasingly important across all platforms * The ones who win will: stand for something, understand storytelling, be authentic, and take advantage of new technology like 360 and 4k/8k video * The ones who lose will be the ones who focus on promoting over providing value * Live video streaming will play an increasingly important role across all platforms 3. Mobile first will win * Marketing must focus on mobile first, desktop second as mobile use continues to grow * Websites and campaigns must be designed with the mobile user as the priority audience 4. Advertising costs will rise * For those spending on advertising, the cost to reach your audience will rise as more brands shift budgets to social * Facebook targeted ads is still the most cost effective way to reach a specific audience but the cost to reach them will rise in 2017 5. Influencer marketing will explode * Influencer marketing is still underpriced and a great way to connect with audiences * More brands will add influencer marketing to their strategy in 2017, driving up the cost of programs * Successful brands will have to navigate the willingness to give up creative control of content to allow the influencer campaigns to bring the best ROI 6. Content will grow * The amount of content, and quality content, from businesses will grow. Those who produce more will win. * Smart companies will show behind the scenes, become thought leaders, and feature their sawdust 7. Data nerds will reign * People who understand analytics, algorithm hacking, and automation will become increasingly valuable * Money will shift from SEO to social and new opportunities will open up for the people who can shift accordingly ♛ BUY MY BOOK, CHANGE YOUR LIFE ♛ Some used the ideas in this book to build multi-billion-dollar businesses. I'll give you the simple-yet-powerful formula that they used (and you can) to realize your dreams. Get yours. http://www.evancarmichael.com/oneword/ ✉ JOIN MY #BELIEVE NEWSLETTER ✉ This is the best way to have entrepreneur gold delivered to your inbox, and to be inspired, encouraged and supported in your business. Join #BelieveNation and feel the love. http://www.evancarmichael.com/newsletter/ ⚑ SUBSCRIBE TO MY CHANNEL ⚑ If you want to do great things you need to have a great environment. Create one by subbing and watching daily. http://www.youtube.com/subscription_center?add_user=Modelingthemasters ¿ COMMON QUESTIONS ¿ • What is #BTA?: https://www.youtube.com/watch?v=BsY8bmTUVP8 • How do I get one of Evan's t-shirts?: http://evancarmichael.com/gear • Why does Evan look like Nicolas Cage?: https://www.youtube.com/watch?v=gZHRniTcRwo • Why does Evan make so many videos? https://www.youtube.com/watch?v=NEKxGA8xr1k • How do I vote for the next Top 10 video Evan should make? https://www.youtube.com/watch?v=0arZb0xLIDM ツ CONNECT WITH ME ツ Leave a comment on this video and it'll get a response. Or you can connect with me on different social platforms too: • Instagram: https://www.instagram.com/evancarmichael/ • Twitter: https://twitter.com/evancarmichael • Facebook: https://www.facebook.com/EvanCarmichaelcom • Website: http://www.evancarmichael.com .: MORE ABOUT ME PERSONALLY :. • About: http://www.evancarmichael.com/about/ • Coaching: http://www.evancarmichael.com/movement/ • Speaking: http://www.evancarmichael.com/speaking/ ----------------------------------------------------------------------------- Thank you for watching - I really appreciate it :) Cheers, Evan #Believe
Views: 365732 Evan Carmichael
Marketing Strategies 100 Ways To Market And Promote Business Products On Social Media With No Money
 
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Free Training On How To Get Massive Amounts of Website Traffic Within 24 Here 👉 https://e8w74.app.goo.gl/ITMASTERY 👈 Marketing Business Here 👉 https://e8w74.app.goo.gl/mass 👈 Build Business Credit Here 👉 https://e8w74.app.goo.gl/3wfg 👈 Marketing Strategies-100 Ways To Market And Promote Business Products On Social Media With No Money Marketing Marketing Marketing Management Key concepts[show] Promotional content[show] Promotional media[show] Business marketing is a marketing practice of individuals or organizations (including commercial businesses, governments and institutions). It allows them to sell products or services to other companies or organizations that resell them, use them in their products or services or use them to support their works. Business marketing is also known as industrial marketing or business-to-business (B2B) marketing. Despite sharing dynamics of organizational marketing with marketing to governments,[clarification needed] business-to-government marketing is different. market your business - that is how you market your business with no money and no budget... 5 Cheap Ways on How to Market Your Business How to Market Your Business With No Money how to market your business products and think of business ideas for beginning entrepreneurs! One of the most natural marketing strategies for small business professionals is also one of the most overlooked How to Market Your Business on Social Media How to market your business on Facebook has a lot to do with advertising to the right people What does it take to market your business online 100 ways to market yourself and your business with no money marketing strategies - 4 essentials on how to market your company how to market your small business in 2017 how to market a small business with a limited budget 14 marketing strategies for small business 2016 how to use social media to promote your business and drive traffic to your website steve jobs' amazing marketing strategy - must watch how to get customers - local business marketing the first rule of marketing online how to think of business ideas & market your product https://en.wikipedia.org/wiki/Business_marketing Online advertising, also called online marketing or Internet advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. Consumers view online advertising as an unwanted distraction with few benefits and have increasingly turned to ad blocking for a variety of reasons. It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Like other advertising media, online advertising frequently involves both a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content. Other potential participants include advertising agencies who help generate and place the ad copy, an ad server which technologically delivers the ad and tracks statistics, and advertising affiliates who do independent promotional work for the advertiser. In 2016, Internet advertising revenues in the United States surpassed those of cable television and broadcast television.[1]:14 In 2017, Internet advertising revenues in the United States totaled $83.0 billion, a 14% increase over the $72.50 billion in revenues in 2016.[2] Many common online advertising practices are controversial and increasingly subject to regulation. Online ad revenues may not adequately replace other publishers' revenue streams. Declining ad revenue has led some publishers to hide their content behind paywalls https://en.wikipedia.org/wiki/Online_advertising Social media marketing is the use of social media platforms and websites to promote a product or service.[1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.[2] Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns. https://en.wikipedia.org/wiki/Social_media_marketing https://www.youtube.com/watch?v=YSkSjGRNDOs
Views: 136 HOUSTON MCMILLER
Pricing Strategies in Marketing | Urdu / Hindi | Marketing Strategies
 
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Being a marketers you must know different marketing strategies to capture attention of consumer. In this video i am going to teach you different pricing strategies. Kindly Subscribe my channel. Learn with sir kawish. Thank you. #pricingstrategies #marketing #lecture
Views: 16288 Learn with Sir kawish