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Nike Air Huarache
Created in 1991, named after a Native American sandal, inspired by water skiing boots
By Tinker Hatfield (Creator of the Air Max 1, and Air Jordan 3-15
This is what Zeus would wear.
“Have you hugged your foot today?”
Almost didn’t happen
And it nearly didn't happen?
That's right. Shoe development is a multiple step process, and sales based on the sample were weak, with just 5,000 orders secured (100,000 was the average order amount to justify production). The Nike Air Huarache was cancelled.
But they were saved, clearly. But how?
One maverick marketing man's decision to get the 5,000 pairs produced and sell them guerilla-style at the New York Marathon was a high-risk strategy that worked. They sold out in two days. An order for 250,000 followed, with half a million made the following year. The Nike Air Huarache's 1991 launch revolutionised the running shoe. Even the ads for it displayed an appropriate level of irreverence. One tagline simply resorted to an astonished, 'What was that?'
Lightweight runner at 9.5 oz
Stripped away the swoosh branding!
What is a Huarache Liner? Neoprene and Lycra fabric
Features a supportive thermoplastic heel cage
Phylon Foam-midsole with airsole cushioning
Waffle pattern outsole and flex groves for natural movement (before nike Free)
Fit - .5 small.
First Retro: 1999
When was the first re-issue?
In 2000, as a response to a new kind of sports footwear collector, Nike reissued the Air Huarache, launched with a Stüssy collaboration. The wider release hit hard with a generation who wore it the first time around or envied peers, older brothers, or cousins who owned them almost a decade earlier.
Air Jordan 7 features a Huarache liner.
First basketball sneaker was the Nike Air Flight Huarache in 1992 designed by Eric Avar (Kobe designer) Fab 5 1992 was major.
Huarache 2k4 worn by Kobe.
Nike huarache top 5 facts
Designed by tinker
What year? Original retail?
Neoprene liner introduced? Type of Air?
Most expensive colorsway? Collabs?
Available now at Nike including NikeID
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