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Tourism Product : meaning and development
 
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Subject:Hotel & Tourism Management Paper: Tourism Products of India
Views: 1333 Vidya-mitra
New types of tourism product
 
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This video is for educational purpose. -- Created using PowToon -- Free sign up at http://www.powtoon.com/youtube/ -- Create animated videos and animated presentations for free. PowToon is a free tool that allows you to develop cool animated clips and animated presentations for your website, office meeting, sales pitch, nonprofit fundraiser, product launch, video resume, or anything else you could use an animated explainer video. PowToon's animation templates help you create animated presentations and animated explainer videos from scratch. Anyone can produce awesome animations quickly with PowToon, without the cost or hassle other professional animation services require.
Views: 4490 sabrina idrus
Tourism Product Development
 
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Bringing your idea to market - from inspiration to creation, we work with you to produce innovative turn-key results. We create products for adventure, nature and culture-based tourism and cultural preservation. Visit us at www.cesclients.com to learn more!
PANTAI MEK MAS - Tourism Product Development
 
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Credits to all my teammates; Nazif, Fatih, KahChun, Sinbao as well as our 'local tourist', Yasmin. Well Done! :) Music ➡ Robin Schulz - Sugar (feat. Francesco Yates) ➡ Jim Yosef - Lights [NCS Release] Music link ➡ https://www.youtube.com/watch?v=bvC_0foemLY ➡ https://www.youtube.com/watch?v=vb3ks4WllXA Music Credits to ➡ https://www.facebook.com/NoCopyrightS... ➡ https://www.facebook.com/robin.schulz.official ➡ https://www.facebook.com/jimyosefmusic
Views: 1175 Mr Fai
Product - Development Stages
 
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This video explores the 8 stages of product development. As well, it helps identify what we mean by 'product' and where the development process fits into the Marketing Mix.
Views: 236805 Jason Richea
"The Tourism Product"
 
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Views: 2124 Azam Khan
Tourism Product Development
 
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The BCR - The Boat Club Residence
Views: 456 Minh Khánh Lê
Tourism product lifecycle
 
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Subject:Hotel & Tourism Management Paper: Tourism Products of India
Views: 535 Vidya-mitra
EDU565 | TOURISM PRODUCT
 
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Hello everyone! In today’s lesson we are going to learn about tourism product. But first, we need to understand the definition of tourism product. According to UNWTO, tourism product is a combination of tangible and intangible elements such as natural, cultural, man-made resources and others. It represents the core of the destination marketing mix and creates an overall visitor experience including emotional aspects for the potential customers. Tourism product can be characterized by 3 elements which are intangible, highly perishable and unstable demand. Tourism products are usually intangible because they cannot be touched or does not have any physical presence. For example, experiences in an air plane, cruise liner in a sea, and visiting a museum are only experienced once they taken place. They can only be reoccurred or realized. Secondly, tourism product is highly perishable. Perishable means the product or services are consumed as they are produced. For example, hotel rooms and cable car seats cannot be warehoused for future sales. The third characteristic of tourism product is unstable demand. It means that the tourism product is affected by seasonal, economic and political factors. For example in Malaysia, the monsoon season which usually occurs between November and March will affect travel to beaches and islands. Another example of how politics may affect tourism can be seen in the fall of international travel to US in 2017 due to the “Trump Slump” (Baker, 2018) Moving on, let’s look the different types of tourism products. Particularly, there are two types of tourism product. Convenience and shopping goods. Convenience product are bought to satisfy the immediate desire. These product are usually inexpensive items that require little shopping efforts. Urban bas transport and commuter train transport are the examples of convenience products. (Midlleton & Clarke, 2001). While shopping product are generally more expensive and the tourist buy these products only after comparing it. It also involves shopping time and efforts. In Malaysia, dinner in the sky is quite famous today. Located in Kuala Lumpur city, you can enjoy a fancy dinner up in the sky with the amazing view. There are many other good example of shopping products. The Mayor of London, Sadiq Khan recently launched the London’s Autumn Season to bolster the capital’s status as a world-class tourist destination. Tourist in London can now indulge themselves to travel in style with London’s finest chauffeur company, EG Chauffeurs. In conclusion, tourism product must accrue a mutual satisfaction for both the supplier as well as the receiver of the product. Thank you for watching, see you in my next video! Videography and voice over by: Nur Khaleda Atiqah Ahmad Jais Nurul Shafikah Omar Advisor: Pn Azwin Aksan
Tourism Product-features and characterstics
 
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Subject:Hotel & Tourism Management Paper: Tourism Products of India
Views: 472 Vidya-mitra
The Next Generation of Tourism Marketing - iLandGuide
 
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iLandGuide is a digital travel guide application for smartphone user tourists on vacation islands all over the World. Also it's a new, revolutionary way for the local businesses to communicate their products and services to thousands of tourists. Check out more on our website. http://advertise.ilandguide.com
Views: 31646 iLandGuide
Marketing of Tourism Products
 
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Subject:Hotel & Tourism Management Paper: Tourism Products of India
Views: 1469 Vidya-mitra
Video #21 Tourism Development (12 narrated slides, 9:13)
 
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URL: http://youtu.be/teFuOEvVRkk S-1: Welcome to video #21 in my series of presentations that will attempt to “demystify tourism”. I’m Dr. Stan McGahey, the creator and narrator of the videos. Their content is based on my experiences in more than 80 countries on 6 continents. S-2: Development brings a tourism plan to fruition by adding value to resources and creating the conditions for success. It provide the components, such as the four operating sectors that satisfy tourists in a profitable, sustainable, and competitive manner. It means creating infrastructure and superstructure, as well as institutional elements to manage and promote the destination; plus tourism legislation, marketing plans, funding mechanisms, investment incentives, education/training programs, etc. S-3: UNWTO defines STD as “tourism that takes full account of its current and future economic, social, and environmental impacts, addressing the needs of visitors, the industry, the environment, and host communities.“ The forerunner of sustainability was unbridled resource development, tempered somewhat by conservation. The 1972 United Nations Conference on the Human Environment, brought the issue of sustainability to the world stage. The 1987 Brundtland Report, propelled it into the global spotlight, and the 1992 Rio Summit produced Agenda 21, a global plan of action promoting sustainable development. S-4: Tourism development depends on strong public-private sector cooperation. Government stimulates development by creating favorable conditions for private sector success. It should never do anything that private sector businesses can do. Government activities include planning, regulation, impact assessments, incentives, and infrastructure. It also owns natural resources and cultural resources, so it manages attractions and sometimes transportation services. S-5: Private sector develops and operates most tourist products. It generates ideas, creates projects, invests capital, negotiates incentives, prepares business and marketing plans, and takes financial risks. Based management skills, it reaps profits or suffer losses. S-6: The only reason to develop tourism anywhere is to benefit the local people. So development must consider community support. Local people create the ambiance, serve as owners, managers, and staff, and elect political leaders. SIGs, NGOs, and non-profits generate support or opposition to development. S-7: Project development flows from destination vision and policy statements, planning goals, and master plans. Ideas are often included within master plans or generated by entrepreneurs. Private sector projects expect to make profit, while public sector projects are considered essential for development. All projects must be analyzed for Triple Bottom Line acceptability and are subject to government approvals. S-8: A pre-feasibility study is conducted by the government, a developer, or a consultant, to determine project viability. The purpose is to determine if a project will have a sufficient return on investment. Equity, capital costs, debt, interest rates, revenue, and cash flow are also important. An economic feasibility analysis includes project description, site analysis, market analysis, financial analysis, and maybe a cost-benefit analysis, each using surveys, indicators, and calculators. S-9: An environmental impact analysis identifies attributes that might impede approval of a project or its success. The objective is to minimize adverse environmental impacts, resolve conflicts, propose environmental safeguards, and determine physical/biological acceptability. EIAs are required by governments, performed by consultants, and paid by developers. Public hearings gather community input. S-10: Mass tourism was used by destinations around the world. Natural and cultural resources were plentiful, and the primary impact of concern was economic. As tourism grew and negative socio-cultural and environmental impacts increased, sustainability was discovered. Mass tourism is characterized by hordes of tourists, haphazard development, architectural pollution, diminished natural beauty, decreased quality of life of residents, short-term gain, decline of destination quality, and manipulation of the community by outside investors. S-11: Sustainable tourism means low-impact tourism. Many destinations try to incorporate its principles into their planning, management, and operations. Since each destination has its own background, products, and goals, the concept goes by many names: responsible tourism, nature tourism, green tourism, indigenous tourism endemic tourism, ecotourism, adventure travel, village tourism, and slow tourism. S-12: Development winds up the tourism industry, and makes it go! Sustainable development walks the fine line in the conflict between development, and conservation, as it attempts to do both. Now, I invite you to watch Video #22: Tourism Investment Incentives. Thank you!
Views: 2825 Stan McGahey
Tourism Products of India part 1
 
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Subject: B.A. Tourism Course Name: Tourism Product Keyword: Swayamprabha
Tourism product club
 
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Discover what a tourism product club is, the benefits that such a club has for you as an entrepreneur, and the main steps towards its establishment. You will also find practical templates that help you to promote the creation of a product club. TOURISM PRODUCT CLUB A tourism product club is A group of companies who work together to develop new products or to improve products. "Why?" The tourism system changed" More competitiveness Consumers demand more Highly differentiated and qualified tourist segments. New need for COLLABORATION among companies To achieve common goals Keys to running a tourism product club Common objectives for all the members; Similar interests for all the members; Commitment and cooperation of all the members. Benefits: For members: - Greater market opportunities. - Income at a lower cost. - More market penetration with less effort. - Increased forecasting of seasonal demand. - Increased certainty for market shares. - Increased competitiveness. - Increased credibility. - Improved business image. For tourists - Greater consumption alternatives. - Greater diversity of supply at point of sale. - Increased certainty of purchase. - Increased confidence in the quality of service. For the destinations. - Greater employment opportunities. - Increased forecasting demand. - Better image of the destinations' services. - Increased confidence in own ability. Steps for creating a tourism product club Identification of club components: All components must be related to the product itself. Definition of a business model: This includes stating the objectives of the club, the criteria for its membership, implementation tools, design promotion and marketing strategies, etc. Definition of the management model: This includes the definition of the legal constitution, regulations, management structure, funding model, development of the management manual, etc. Starting up: Actions settled in work sessions between all partners Monitoring and evaluation The undertaken actions must be monitored and evaluated. Main actions carried out by tourism product clubs: design of new packages; promotion and marketing strategy; communications strategies; holding of seminars, conferences, etc.. market research. Examples of good practices 1. PRODUCT CLUB FOR NAUTICAL CENTERS www.estacionesnauticas.info - Main purpose: to stimulate and revitalise the "sun and beach" tourism destinations and to respond to new behaviour and consumption demand patterns. - It is organised around promoting and structuring the offer of water sports and activities. 2. TOURISM PRODUCT CLUB: THE MOST BEAUTIFUL VILLAGES IN ITALY (TRENTINO) www.visittrentino.it - Main purpose: to promote tourism development in communities with high historical, cultural, and artistic traditions, but that are marginalised from the main tourism circuits. - It is organised around promoting tourism in these communities. Now, it is your turn: promote the creation of a tourism product club: Define the idea; Contact the companies; Start the process for creating a new product club. Explain the business benefits for them in your dialogue.
Tourism and Development
 
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my final anthropology-- Created using PowToon -- Free sign up at http://www.powtoon.com/ . Make your own animated videos and animated presentations for free. PowToon is a free tool that allows you to develop cool animated clips and animated presentations for your website, office meeting, sales pitch, nonprofit fundraiser, product launch, video resume, or anything else you could use an animated explainer video. PowToon's animation templates help you create animated presentations and animated explainer videos from scratch. Anyone can produce awesome animations quickly with PowToon, without the cost or hassle other professional animation services require.
Views: 2028 Koba Tilet
Diverse tourism product development key to transformation of tourism sector
 
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A diverse tourism product development which is more appealing to the modern day tourist, development of infrastructure and changing the marketing strategy is tipped to transform the tourism sector in the country into a world class destination. Cabinet Secretary for Tourism Najib Balala says this is based on a research done by two international consultants whose findings will be rolled out in the next three months. Connect with KBC Online; Visit our Website - http://www.kbc.co.ke/ Follow KBC on Twitter - https://twitter.com/KBCChannel1 Find KBC on Facebook - https://www.facebook.com/kbcchannel1news/ Follow KBC on Instagram - https://www.instagram.com/kbcnews_/ #KBCNewsHour
Views: 33 KBC Channel 1
Diverse tourism product development to transform the sector
 
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A diverse tourism product development which is more appealing to the modern day tourist, development of infrastructure and changing the marketing strategy is tipped to transform the tourism sector in the country into a world class destination. Cabinet Secretary for Tourism Najib Balala says this is based on a research done by two international consultants whose findings will be rolled out in the next three months. Connect with KBC Online; Visit our Website - http://www.kbc.co.ke/ Follow KBC on Twitter - https://twitter.com/KBCChannel1 Find KBC on Facebook - https://www.facebook.com/kbcchannel1news/ Follow KBC on Instagram - https://www.instagram.com/kbcnews_/ #KBCNewsHour
Views: 99 KBC Channel 1
Tourism Products - Tourism Lecture Series in Hindi
 
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Tourism Product As tourism is termed as a very big industry, like other industry it also sells its product to the potential tourist. But there is a big difference in the tourism product and other products. As tourism is termed as a smokeless industry and unlike other product it has not its own entity or a single item but it is the combination of different products, services and attractions. A tourism product is the sum of the physical and psychological experience got by tourist during their traveling to the destination. It is the composite product, as the combination of different services like tourist attraction, transport, accommodation and of entertainment which provide tourist satisfaction.  Each of the components of a tourist product is supplied by individual providers of services like hotel companies, airlines, travel agencies, etc. The tourist product can be analyzed in terms of its attraction, accessibility and accommodation. Attractions:  Of the three basic components of a tourist product, attractions are very important. Unless there is an attraction, the tourist will not be motivated to go to a particular place. Attractions are those elements in a product which determine the choice made by particular tourist to visit one particular destination rather than another. The attractions could be cultural, like sites and areas of archaeological interest, historical buildings and monuments, flora and fauna, beach resorts, mountains, national parks or events like trade fairs, exhibitions, arts and music festivals, games, etc. inventory of the various attractions which are of significance in tourism are given below: Inventory of Tourist Attractions Cultural: Sites and areas of archaeological interest, Historical buildings and Monuments, Places of historical significance, Museums, Modern Culture, Political and Educational institutions, Religious Institutions Traditions: National Festivals, Arts and Handicrafts, Music, Folklore, Native life and Customs Scenic: National Parks, Wildlife, Flora and Fauna, Beach Resorts, Mountain Resorts. Entertainment: Participation and Viewing sports, Amusement and Recreation Parks Zones and Oceanariums, Cinemas and Theatres, Night Life and Cuisine. OTHERS: Climate, Health resorts or Spas, Unique characteristics not available elsewhere. CHARACTERISTICS OF TOURISM PRODUCT By now, you must have understood what a tourism product is. Now let us look at some of its characteristics:- 1) Intangible: Tourism is an intangible product means tourism is such kind of product which can not be touched or seen and there is no transfer of ownership, But the facilities are available for specified time and for a specified use. For e.g. a room in the hotel is available for a specified time. 2) Psychological: The main motive to purchase tourism product is to satisfy the psychological need after using the product, by getting experience while interacting with a new environment. And experiences also motivate others to purchase that product. 3) Highly Perishable: Tourism product is highly perishable in nature means one can not store the product for a long time. Production and consumption take place while tourist is available. If the product remains unused, the chances are lost i.e. if tourists do not purchase it.  A travel agent or tourism operator who sells a tourism product cannot store it. Production can only take place if the customer is actually present. And once consumption begins, it cannot be stopped, interrupted or modified. If the product remains unused, the chances are lost i.e. if tourists do not visit a particular place, the opportunity at that time is lost. 4) Composite Product: Tourist product is the combination of different products. It has not a single entity in itself. In the experience of a visit to a particular place, various service providers contributes like transportation The tourist product cannot be provided by a single enterprise unlike a manufactured product. The tourist product covers the complete experience of a visit to a particular place. And many providers contribute to tourism experience. For instance, airline supplies seats, a hotel provides rooms and restaurants, travel agents make bookings for stay and sightseeing, etc. 5) Unstable Demand: Tourism demand is influenced by seasonal, economic political and others such factors. There are certain times of the year which see a greater demand than others. At these times there is a greater strain on services like hotel bookings, employment and the transport system, etc. Presentation by Anisur Rahman Marketing Lecture in Hindi-English Marketing Lecture in Hindi Management Lecture Series Organization Behavior Organizational Behaviour Organizational Behavior Marketing is easy Service Marketing Services Marketing Tourism Marketing marketing by anis marketing by rahman marketing by Rehman marketing by Anisur marketing by anees marketing by aneesur lecture by anis lecture by rahman
Views: 4825 Anisur Rahman
Product Development in South Africa's Tourism Sector
 
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(www.abndigital.com) Latitude reveals hidden gems in far-flung corners of South Africa, explores tempting towns, luxurious hideaways, different forms of adventure tourism and activities and holiday destinations, all the while taking the viewer on a visually rich journey that brings to light the business behind the tourism and travel industry. Growth of Tourism is dependent on product development, product owner's leverage off the many opportunities presented to them in the sector. Dr Salifou Sidduo, CEO of tourism Enterprise Partnership looks in depth at the kind of interests investors have when funding products.
Views: 606 CNBCAfrica
Nichole,  Tourism product Development Company
 
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talks to Breaking Travel News at UNWTO 2017.
TOURISM PRODUCT MARKETING
 
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Subject: B.A. Tourism Course Name: Tourism Sales and Marketing Keyword: Swayamprabha
Carol Rose Brown, Tourism Product Development Company Ltd.
 
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talks to Breaking Travel News at UNWTO 2017.
Types of Tourism Product: nature based
 
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Subject:Hotel & Tourism Management Paper: Tourism Products of India
Views: 458 Vidya-mitra
Tourism Development & Promotion Project - Powered by RCC!
 
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The project works to consolidate and diversify cultural and adventure tourism offers in six Western Balkans economies, develop joint regional tourism routes and products, improve infrastructure and quality of services along selected routes, and globally promote joint regional offer. All of this is done with a view to increasing the number of tourists visiting the region, lengthening their stay, and increasing the revenues and employment in the industry. The ultimate goal of the project is to contribute to the economic growth and competitiveness of the region. The project, implemented by the RCC, is funded by the European Union.
Tour 115 - Developing Tourism Products and Businesses
 
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This video is a requirement for our Entrepreneurship Class - Tour 115. This video is made possible by MS Powerpoint 365, Quicktime Player, and lots and lots of willpower to live.
Views: 14 John Vincent Yu
Niche Tourism Products in Kenya
 
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(www.abndigital.com) Top of the mind, Kenya is world re-known for beach and wildlife tourism. Development of niche tourism products is part of Kenya's Vision 2030 flagship project, a Sector that has been ear marked by the Ministry of Tourism. Laban-Cliff Onserio reports on one of these niche products - Golf Tourism.
Views: 716 CNBCAfrica
6 New Product Design and Innovation for Luggage ► Product Design and Ideas ◄
 
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Anyone who travels a lot knows how important a good reliable luggage is. What if your luggage is more than a luggage? Here are some of the coolest luggage available now. Product Links USA | Canada 1. Fugu luggage - https://fuguluggage.com/ 2. Barracuda - US Link ►https://amzn.to/2PAoDln 3. G-RO Luggage - https://g-ro.com/ US Link ► https://amzn.to/2RVxVdc 4. Space Case ► http://amzn.to/2IJbDH8 5. Shelfpack Luggage US Link ► https://amzn.to/2RSX5cH 6. Trunkster - https://www.trunkster.co US Link ► https://amzn.to/2ClwJKP Product Design and Ideas Channel features the most interesting products you can buy today. We feature electronics, gadgets, kitchen tools, organization tools, car gadgets, motorcycle and bike accessories, house furniture, bags, bed, mattress, pillows, clothing, shoes and everything else that you can buy online. We post Amazon links so you can easily buy these items. Subscribe for the latest in product designs and ideas!!
Views: 1840796 Product Design and Ideas
Tourism Industry (Introduction) (Hindi)
 
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Created using http://studio.stupeflix.com/ This video gives an introduction about tourism industry. It also tells about its related industries.
Views: 10034 BGMEdu Channel
Life Cycle of Tourist Destinations
 
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This video describes the six stages of tourist development.
Tourism Products of India part 2
 
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Subject: B.A. Tourism Course Name: Tourism Product Keyword: Swayamprabha
Pricing of Tourism Products
 
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Subject:Hotel & Tourism Management Paper: Tourism Products of India
Views: 132 Vidya-mitra
The Product Life Cycle
 
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Help us learn more about your experience by completing this short survey: https://www.surveymonkey.com/r/RRKS8LZ Subscribe to Alanis Business Academy on YouTube for updates on the latest videos: https://www.youtube.com/alanisbusinessacademy?sub_confirmation=1 The product life cycle represents a series of stages that products--similar to people--go through over the course of their lives. Marketers use their knowledge of the product life cycle to alter their marketing strategies related to specific products. In this video,​ I'll explain the product life cycle and provide examples of products that fit into each of the stages.
Views: 189347 Alanis Business Academy
The Need for Tourism Action Plans
 
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Roger Brooks explains why every community must have a Branding, Product Development, and Marketing Action Plan.
Views: 515 Roger Brooks
Executive Director's Address at the Tourism Service Excellence Awards 2018
 
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The Tourism Excellence Awards (TSEA) is geared towards promoting service excellence within Jamaica’s tourism industry. It adheres to the guidance given in the Tourism Master Plan for Sustainable Development to recognize the sub-sector workforce as a vital part of the product, which helps to make Jamaica a destination of choice for visitors. Executed by the Tourism Product Development Company Ltd. (TPDCo.) since 2008, it ensures that consistent and exceptional customer service within the sector is showcased and rewarded. It is with great pride that the TPDCo boasts of recognizing nearly one hundred and fifty (150) finalists across five (5) subsectors since the inception of The Awards. The 2018 Tourism Service Excellence Awards was held on Saturday March 30 2019 .
Top 3 - Tourism Marketing Ideas
 
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Let's distill out the very core of what's important in Marketing to Tourists http://deanlewis.biz We made a little top three countdown of what we consider to be the most important things you should be doing to attract tourists to your business. Of course, there are many great tourism-marketing ideas and this list is subjective, but we believe these are three essential elements of any successful campaign. Do you have some ideas you think should be included in a list of the very best? Feel free to add them in the comments below and we will make a new list of Marketing Ideas for Tourism. If you have any questions about items we've listed, please post them as well. http://youtu.be/oqhAnJ4TiEo Tourism Marketing Ideas If you would like to learn more about making a YouTube Video like this: http://www.youtube.com/yt/dev/ DeanLewis.net 1319 Willow Creek Lane Sevierville, TN 37876 Music by: Kevin MacLeod (incompetech.com)  Licensed under Creative Commons: By Attribution 3.0 http://creativecommons.org/licenses/by/3.0/
Views: 31978 Dean Lewis
Tourism Product Regional: Western India
 
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Subject:Hotel & Tourism Management Paper: Tourism Products of India
Views: 91 Vidya-mitra
LEGION TOURISM CONSULTANT CORPORATE VIDEO
 
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TOURISM PRODUCT DEVELOPMENT IN MUAR JOHOR
Views: 31 Afifin Azman
Erna van Duren, Research Program Director, Product Development & Enhancement through Value Chains
 
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Erna van Duren discusses her research on the Ontario food processing industry and value chains. Her research program director role is part of the OMAFRA - U of G Partnership. Video Transcript I’m Erna van Duren, I’m a professor in the School of Hospitality, Food, and Tourism Management, at the College of Business and Economics at the University of Guelph. My current research which is part of a New Directions grant deals with creating capabilities and collaboration in the Ontario food industry and the project has a number of dimensions, one of the dimensions was to develop capability to compete. Part of it is understanding how businesses respond to policy whether that be proactive in terms of how they choose to influence the policy process or maybe a little more reactive in terms of how they deal with it through their strategies. The primary application of my research is to approve the public policy process. Whether that would be through the kind of input that’s required for business whether it’s from the kind of input that’s required from special interest groups or whether that’s through the types of methods and approaches that are used by those who craft public policy. I’m very interested in the problems that industries, organizations and people in those industries face and then working with those stakeholders to find solutions and what I found over my twenty-five-year career is that when you work with real problems you get really interesting research and sometimes you get some very interesting theoretical breakthroughs.
Tourist tired of traditional tourism products
 
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Tourist tired of traditional tourism products Watch KTN Streaming LIVE from Kenya 24/7 on http://www.ktnkenya.tv Follow us on http://www.twitter.com/ktnkenya Like us on http://www.facebook.com/ktnkenya
Views: 574 KTN News Kenya
Types of Tourism Product: culture based
 
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Subject:Hotel & Tourism Management Paper: Tourism Products of India
Views: 238 Vidya-mitra