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Nation Branding - Branding Guru Wally Olins speaks at IE
 
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Chat between Branding Guru Wally Olins, Chairman and Co-Founder of Saffron Brand Consultants, and IE Professor Vincent Doyle, on why nations need a brand, and in particular, Spain. Wally Olins lectured at IE on June 13th 2012, on "Why the Nation Needs a Brand" for the #IEComm talks organized by IE School of Communication -- IE University and sponsored by the Master in Visual Media Communication and the Master in Corporate Communication. http://www.ie.edu/IE/site/php/en/school_communication.php
Views: 8302 IE University
What is the future of brands?
 
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What is the future of brands? Best-selling author and chairman of Saffron Brand Consultants Wally Olins discusses in this short video. Brand New, Wally Olin's fascinating new book, looks at every aspect of the world of branding. With his customary flair and no-nonsense prose, he analyzes the problems facing today's organizations, criticizes corporate misbehaviour where he finds it, praises those companies who seem to be building and sustaining brands successfully in our brave new world, and predicts the future of branding. For more information, visit our website: http://www.thamesandhudson.com/Wally_Olins_Brand_New/9780500291399 Saffron Brand Consultants: http://saffron-consultants.com/ Follow us online: FB.com/thamesandhudson FB.com/saffronconsultants Twitter.com/thamesandhudson Twitter.com/saffronbc
Views: 2718 Thames & Hudson
Wally Olins on Nation Branding
 
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Wally spoke in Graz, recently designated a UNESCO City of Design, at the CI-Convention on Nation Branding. Full video of the speech is above - thanks to Creative Industries Styria, and OchoReSotto for putting the video together.
Views: 11240 SaffronConsultants
Wally Olins: Clear brand idea for Poland
 
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Wally Olins na temat szczegółów i możliwości realizacji strategii dla marki Polska.
Views: 1377 Briefpl
Brand Equity: Wally Olins - A Tribute
 
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Wwatch: "Kanhaiya Kumar's Full Speech at JNU Campus" → https://www.youtube.com/watch?v=_df-48pHzCA -~-~~-~~~-~~-~- Brand Equity: Wally Olins - A Tribute For more information: Subscribe - www.youtube.com/etnow to get latest business news,analysis and updates. Follow - www.dailymotion.com/etnow to get latest video updates.
Views: 855 ET NOW
Wally Olins on a brand for Europe
 
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Saffron's chairman, Wally Olins, discusses the difficulties associated with creating a single brand for all member states of the EU.
Views: 3225 SaffronConsultants
Branding, Globalization and Nations (Wally Olins at IE)
 
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Branding expert Wally Olins, Chairman and Co-Founder of Saffron Brand Consultants, and IE Professor Vincent Doyle discuss Branding, Globalization and Nations. Wally Olins lectured at IE on June 13th 2012, on "Why the Nation Needs a Brand" for the #IEComm Talks organized by IE School of Communication and sponsored by the Master in Visual Media Communication and the Master in Corporate Communication.
Views: 692 IE University
Wally Olins - CCLND Interview
 
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Wally Olins - CCLND Interview
Views: 438 Manu Sainz
Wally Olins - The Nation And The Brand And The Nation As A Brand  Part 1
 
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Wally Olins is one of the major brand makers of our time (Wolff Olins). In mid-2001 he decided to umzusatteln again: He advises countries and wish to make of Nations marks. As the opening speaker of the Typo 2001 Brands he gives an insight into his 7-point program. We show the unabridged presentation. I don't claim ownership of this video Author - FontShop
Views: 10621 smallbigdesign
Wally Olins on nation branding
 
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Wally speaks about how nations can better express themselves internally and externally with the help of a clear brand.
Views: 1484 SaffronConsultants
Wally Olins - The Nation And The Brand And The Nation As A Brand Part 2
 
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Wally Olins is one of the major brand makers of our time (Wolff Olins). In mid-2001 he decided to umzusatteln again: He advises countries and wish to make of Nations marks. As the opening speaker of the Typo 2001 Brands he gives an insight into his 7-point program. We show the unabridged presentation. I don't claim ownership of this video Author - FontShop
Views: 3990 smallbigdesign
Grundfos - Wally Olins
 
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Teaser for Grundfos Virtual Brand Convention filmed and edited for Kunde & Co
Views: 1462 Panterproduktion
Ije Nwokorie on the messy business of branding
 
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It's more useful to think about branding as a messy creative process than as a pristine product, says Wolff Olins global CEO.
Views: 896 Design Indaba
Why Startups Need Branding - Forest Young
 
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"Branding is not just a logo and a microsite" Head of Design at Wolf Olins, Forest Young, explains why it is critical for startups and founders to apply the right branding assignments to boost their business. *** ABOUT WOLFF OLINS *** Wolff Olins is a brand consultancy based in London, New York City and San Francisco. Founded in 1965, it now employs 150 designers, strategists, technologists, programme managers and educators, and has been part of the Omnicom Group since 2001. For over 50 years Wolff Olins creates and builds some of the most powerful and purposeful brands (e.g. Enel and The Met, Grubhub and zigbee alliance) in the world by designing from the point of view of the user, creating experiences that are for the many rather than for the few. Four areas of expertise: leadership story, customer experience, employee experience and equipping to deliver. *** ABOUT FOREST YOUNG *** Forest Young studied graphic design at the Yale University School of Art where he received his MFA and was awarded the Mark Whistler Prize. He is currently Head of Design at Wolff Olins SF, a Critic at the Yale University School of Art, and recently served on the Board of Directors for AIGA/NY. Forest's work has received numerous accolades from Cannes Lions, Art Directors Club, One Show, AIGA Cased, Fast Company, Brand New Awards, Print, Graphis, Communication Arts, REBRAND 100® and the Webby Awards. ------------------------------------------------------------------------------------------------------ Location: San Francisco Speaker: Forest Young, Head of Design at Wolff Olins ------------------------------------------------------------------------------------------------------ Learn more about Wolff Olins: https://www.wolffolins.com/ Learn more about Forest Young: https://www.linkedin.com/in/forestyoung ------------------------------------------------------------------------------------------------------ Like us on Facebook: https://www.facebook.com/BeFastTV/ Follow us on Twitter: https://twitter.com/BeFastTV Follow us on Instagram: https://www.instagram.com/befast.tv/ Check Out More: http://www.befast.tv
Views: 266 BeFast.TV
Wally Olins: Marketing places 2013
 
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Zapraszamy do obejrzenia wywiadu z Wally Olinsem, światowej sławy ekspertem od reklamy, promocji i marek, z którym w kwietniu br. rozmawiał Grzegorz Kiszluk. Olins regularnie odwiedza Polskę, a z magazynem Brief spotkał się po raz czwarty. Na pytanie, co od ostatniej rozmowy zmieniło się w marketingu miejsc, nasz gość odpowiedział krótko - Bardzo wiele! Wkrótce opublikujemy też drugą część wywiadu, w którym Olins i Kiszluk rozmawiają o tym, jaki wizerunek powinna mieć Polska. Co należy robić, aby pozytywnie zaistnieć w umysłach i wyobraźni cudzoziemców? Jakie skojarzenia chcemy budzić? Jak budować markę w erze mediów społecznościowych? I wreszcie, ile to kosztuje i po jakim czasie możemy spodziewać się efektów naszych działań? Zapraszamy.
Views: 298 Briefpl
Wally Olins.mp4
 
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Views: 1108 sambfz
The Brand Handbook
 
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Wally Olins, the guru of branding discusses his new publication 'The Brand Handbook' with Tyler Brule at the Victoria and Albert Museum on 23rd May 2008
Views: 6657 yourizen1
Spain as a Brand - Strengths and Possibilities (Wally Olins at IE)
 
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Branding expert Wally Olins, Chairman and Co-Founder of Saffron Brand Consultants, and IE Professor Vincent Doyle discuss Spain as a Brand, its strengths and possibilities. Wally Olins lectured at IE on June 13th 2012, on "Why the Nation Needs a Brand" for the #IEComm Talks organized by IE School of Communication and sponsored by the Master in Visual Media Communication and the Master in Corporate Communication. http://www.ie.edu
Views: 1192 IE University
Wally Olins - The Nation And The Brand And The Nation As A Brand Part 4
 
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Wally Olins is one of the major brand makers of our time (Wolff Olins). In mid-2001 he decided to umzusatteln again: He advises countries and wish to make of Nations marks. As the opening speaker of the Typo 2001 Brands he gives an insight into his 7-point program. We show the unabridged presentation. I don't claim ownership of this video Author - FontShop
Views: 1958 smallbigdesign
Brand Equity - Wolff Olins on the Power of Branding
 
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Brand Equity - Wolff Olins on the Power of Branding
Views: 882 ET NOW
Wally Olins - The Nation And The Brand And The Nation As A Brand Part 3
 
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Wally Olins is one of the major brand makers of our time (Wolff Olins). In mid-2001 he decided to umzusatteln again: He advises countries and wish to make of Nations marks. As the opening speaker of the Typo 2001 Brands he gives an insight into his 7-point program. We show the unabridged presentation. I don't claim ownership of this video Author - FontShop
Views: 2431 smallbigdesign
El libro de las marcas, Wally Olins (Libros de Branding)
 
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#Branding #WallyOlins Blog "Libros de Merca" Fundador: Edgar Villasana Libro: El Libro de las Marcas. Autor: Wally Olins. http://librosdemerca.wixsite.com/marketing https://www.facebook.com/Librosdemerca/ https://twitter.com/LibrosDeMerca
Views: 162 Libros de Merca
Wolff & Olins: the reunion (4 of 4: On media attitudes to branding and branding today)
 
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In September this year, Michael Wolff and Wally Olins were reunited on stage for the first time since going their separate ways in the 80s. In a session at the Kyoorius Designyatra conference in Mumbai, which was chaired by Creative Review's editor Patrick Burgoyne, the pair talked about working together, splitting up, what they achieved and what they think of the branding world today. Here they talk about media attitudes to branding, and the branding world today. See Patrick's full report on chairing the four-day Designyatra conference over on creativereview.co.uk/crblog
Views: 4369 CreativeReviewTV
Michael Wolff
 
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Michael Wolff, founder of Wolff Olins agency and a leader in the world of design and branding, discusses his interests and issues with designer Seb Ahmad. This is a teaser for 7 short videos with Wolff on different topics here: http://www.creative-choices.co.uk/develop-your-career/article/advice-for-designers Get more information, advice and resources to help you develop a creative career at http://www.creative-choices.co.uk
Views: 4879 Creative Choices
Making Your Brand Work Inside and Out: Cirrus Connections
 
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Wally Olins, the world's most experienced brand practitioner, and his colleague Ian Stephens share valuable insights into engaging employees with brands. Tony Voller, IHG's Senior Vice President, EMEA Human Resources and Global Talent, talks about how IHG successfully engages employees by encouraging individuals to use their talent and initiative.
Views: 3045 CirrusConnect
Wally Olins Inteview for IQads in 2010 (interviewed by Alina Galeriu)
 
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the story here: http://www.cityinads.com/memoriam-wally-olins/
Views: 165 CityInAds Ro
Visual Communication Today (Wally Olins at IE)
 
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Branding expert Wally Olins, Chairman and Co-Founder of Saffron Brand Consultants, and IE Professor Vincent Doyle discuss Visual Communication Today. Wally Olins lectured at IE on June 13th 2012, on "Why the Nation Needs a Brand" for the #IEComm Talks organized by IE School of Communication and sponsored by the Master in Visual Media Communication and the Master in Corporate Communication.
Views: 1170 IE University
Wolff & Olins: the reunion (3 of 4: Their impact on branding and No-Logo)
 
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In the third of our extracts from their discussion at the Kyoorius Designyatra in India, Michael Wolff and Wally Olins talk about life after their split, and their impact on the design community
Views: 4288 CreativeReviewTV
Brand Impact Awards: Wolff Olins
 
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The Brand Impact Awards (http://www.brandimpactawards.com) is a new international prize scheme from the makers of Computer Arts and Creative Bloq that celebrates the world's very best design for branding and campaigns - with special awards to recognise creative collaboration and social impact. Here, Chris Moody - creative director at Wolff Olins, and one of the judging panel - explains what makes the scheme special, and why he chose to be involved.
Views: 2235 Computer Arts
Do Brands Matter in a Recession
 
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Ije Nwokorie, Senior Strategist, Wolff Olins - Do brands matter in a recession?
Views: 275 Wolff Olins
Wally Olins | Design Indaba - 2012
 
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Getting the branding identity of a country right has lead to many positive results, Wally Olins explains. Wally Olins talks about the branding of nations. He says that while no nation is perfect, by focussing on some of their unique characteristics, they can draw many people. Olins also talks about making countries more international and more open, and how to manage an image. All rights belong to Designindaba http://www.designindaba.com/video/wally-olins
Views: 494 smallbigdesign
Wally Olins at the Speakers for Business
 
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Wally Olins at the Speakers for Business.
Views: 1348 smallbigdesign
Wally Olins: Ministry of Colture and Tourism / Brandmarker
 
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Wally Olins, Saffron, İstanbul, Marka, Brand, Brandisyou, Turgay Adıyaman, Jacob Benbunan, Brandmarker, Turizm, Magic Talent, Brand Consultant, Turkey, Türkiye, Dünya Markası,
Views: 349 Gokhan Evrankaya
Ije Nwokorie, Wolff Olins London on the impact of the Internet on branding
 
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Ije Nwokorie, Managing Director, Wolff Olins London on: how he came to run Wolff Olins London; what branding means for him; the impact of the Internet on how people feel about brands; reasons for the disconnect between surface messages and what the customer experiences; the controversy over the London Olympics logo; and his work with Mercedes Benz.
Views: 2675 SmartMonkeyTV
El Sol 2009, Wally Olins: El futuro del Branding
 
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Otra ponencia estela (extracto) de este maestro de maestros del branding en El Festival publicitario de El Sol 2009. Wally Olins es presidente de Saffron Brand Consultants.
Views: 1024 MarketingDirecto
IE WALLY OLINS CONFERENCE
 
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Wally Olins Conference at IE
Views: 1161 IEStudentOffice
Brand Language
 
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Mike Benson, Creative Director, Wolff Olins - Brand Language
Views: 1497 Wolff Olins
Ije Nwokorie, Wolff Olins London on brands in emerging markets and strong African brands
 
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Ije Nwokorie, Managing Director, Wolff Olins London on: how branding works in emerging markets; how the new middle classes behave in relation to brands in emerging markets; the changes in attitudes to brands in China; mobile company MTN as a strong African brand; and its current clients.
Views: 298 SmartMonkeyTV
Google Hangout On Air with Robert Jones & Wolff Olins Panel
 
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A 45-minute live video chat with Robert Jones and two Wolff Olins colleagues, who you'll meet on the course: account manager Danielle Zezulinksi and designer Neil Cummings. We'll explore how brands are changing, and there'll be a chance to ask questions on any aspect of brands, branding and the brand business.
Views: UEA MOOCs
Glug NYC: Wolff Olins
 
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isa Smith is an award-winning Creative Director with expertise across a variety of design disciplines, from branding, print and advertising to exhibition design. After joining Wolff Olins in 2011, Lisa led the firms’ creative team in the execution of the highly acclaimed re-brand of USA Today garnering a coveted Silver Lion at the 2013 Cannes Lions Awards as well as a Fast Company Innovation by Design Award. Lisa has worked across a range of categories including fashion, retail, hospitality, museums, law, healthcare and technology, for clients including Expedia, Microsoft Surface, Nixon Peabody and Getty Images. Before joining Wolff Olins, Lisa built her experience working for world-class clients. She spent five years with design consultancy Browns in London where she delivered award-winning work for Channel 4 — one of the UK’s top broadcasters — and worked on engagements for internationally renowned fashion designer Dries Van Noten, D&AD (Design & Art Direction), Magnum photographers Susan Meiselas and Bruce Gilden, and illustrator/artist Paul Davis. Following Brown’s, Lisa worked for 2 years at the V&A, London’s largest museum of art and design where she helped develop and execute an end-to-end identity for the museum, including exhibition design. After relocating to New York 8 years ago, she joined Marque Creative where her clients included The Bon-Ton Stores Inc., Victor Alfaro, The Nolitan Hotel and Haunch of Venison. Lisa is a high-energy, dynamic design leader with a strong vision and skill in inspiring and motivating teams. http://www.wolffolins.com/people/100/lisa-smith https://twitter.com/lisadesignnyc?lang=en
Wolff & Olins: the reunion (1 of 4: What drove you mad about each other?)
 
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Earlier this year Michael Wolff and Wally Olins were reunited at the Kyoorius Designyatra in India, which was chaired by Creative Review's editor Patrick Burgoyne. In this first video, Pat asks the influential pair what drove them mad about the other.
Views: 7048 CreativeReviewTV

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